Private#5 of 14 in this industry2 markets

Salsify

salsify.com

mdm software
Raised$450m · TPG, Permira Growth Opportunities Fund, Neuberger Berman Funds, Cap Table Coalition over $450M total per TPG's 2022-04-13 release; $200M Series F led by TPG at a $2B valuation sourcetier B Boston, Massachusetts, US
Revenue—not disclosed
Markets named in2across this research
Incumbent in2the one to displace
Rank in industry5 / 14by revenue
Backed byMatrix Partners · Underscore VC funding →
From each investor’s own published portfolio.
01

Where it competes

Every market in this research that names Salsify. Where it is the named incumbent it leads the list. The entry signal is the market’s, not the company’s — it says how open that market is to someone new.

MarketRoleShareEntry signal
PIM — Product Information Management
417 Machinery, equipment and supplies merchant wholesalers
Incumbent — 45% entry signal
Digital Shelf & Product Content Software
311 Food manufacturing
Incumbent — 32% entry signal
02

Others in Food manufacturing

Ranked by revenue. Companies that disclose none follow, ordered by how many markets name them.

1 Akeneo Private —
2 Akeneo Community Edition Private —
3 Nutritionix Private —
4 Pimcore Private —
5 Salsify Private —
6 iFoodDS Private —
7 Kraft Heinz NASDAQ:KHC —
8 Loblaws, Sobeys , Metro, Costco, Walmart Private —
9 PepsiCo NASDAQ:PEP —
10 Retailer control label Private —
11 Safefood 360 Private —
12 SafetyChain Private —
13 TraceGains Private —
14 Trustwell Private —

Company details are from the search.cos database (snapshot 2026-10-10); market roles, shares and sourced revenue are from the research records linked above. Filed under the industry it serves — a software vendor sits with the industry that buys from it. Ranks convert currencies at approximate rates to put companies in order; every figure shown is in the currency it was reported in.