Which markets are worth entering — and which are not
476 markets studied or screened — every one of the 323 NAICS industry groups carries a record, and all 2,059 industries have a base report with government business counts. Every record names what would have to be true to enter, and states plainly where the evidence stops. Start with a sector.
Browse by sector
All twenty NAICS sectors. The count is markets, not pages — an industry can hold both the software sold into it and the business that runs it.
Everything manufactured, from food to aerospace
Law, accounting, consulting, engineering and design
Freight, transit, warehousing and delivery
Wholesale distribution
Retail, in store and online
Clinics, hospitals, home care and residential care
Farming, forestry, fishing and the services around them
Repair, personal care and member organisations
Staffing, facilities, security, landscaping and waste
Real estate, rental and leasing
Media, telecom, software and data
Arts, entertainment and recreation
Building, trades and civil works
Banking, insurance and capital markets
Public administration
Hotels, restaurants and bars
Schools, colleges and training
Mining, quarrying, oil and gas
Power, water and waste utilities
Holding companies and head offices
The software sold into an industry
144 vertical SaaS markets and 25 generic categories, each with the incumbent's disclosed revenue where one exists — and an explicit note where nobody discloses.
Open the software lens →The business that runs the industry
291 operating businesses — a collision shop, a dental practice, a precast yard — each sized at the geography where the question is answerable.
Browse every industry →The companies in these markets
2,666 companies are named across this research — the incumbents to displace, the challengers already trying, and the suppliers an entrant would buy from. Each has a page showing every market it competes in.
Beyond the industry reports
This page gives the scale of the main illicit markets — drugs, money laundering, organised crime, tax evasion and fraud, forced labour and crypto-crime — as official bodi…
Regulated markets: cannabis, vaping and psilocybinThis page covers three markets that are legal only under licence: cannabis, nicotine vaping and psilocybin. For each one it sets out the legal status, who holds licences,…
The research industry, and where this research sitsA map of the organisations people mean when they say 'market research': advisory firms, financial data and ratings houses, consumer and web-traffic researchers, startup d…
Funding: who pays for a business at each stageFrom bank loans and government programmes to angels and venture capital — what each funder wants to see, and the investors by name.
Where execution decides
The 81 markets whose hurdles are ones a better operator clears — a fragmented field, no dominant incumbent, capital you can raise. That is not a promise of success; it is the absence of a structural reason you cannot win. How the signal is read →
All 81 on the ranked screen → — filter the table by signal.
Industries covered from both sides
28 NAICS codes carry both an operating-business record and the software sold to it — read one against the other.
Best-evidenced records
Ranked by how many sourced figures they carry, not by score. These are the records where the numbers came from filings rather than from judgment.
The 17 full studies
A full study carries four structured dimensions, three kill criteria, a 30-day test and a verdict. They sit here rather than at the top because they are the deepest records, not the entry point. The ranked portfolio view scores them against each other.