Vertical software42% entry signalMarket screenOne thing must be truegrowth quality

Oilfield Services & Well Data Management

Prepared 2026-09-09

The buyer population — Support activities for mining, and oil and gas extraction

Base industry report for 213 →
Establishments · CanadaA
5,185
with employees
Under 10 employeesA
73%
most common size: 1–4

Of 5,185 Canadian establishments with employees, 73% have fewer than ten — mostly small operators. Each of those is one potential account, before any filter for size or fit.

Entry signal — what decides who wins here

One thing must be true
Structure decides One thing must be true Execution decides

Entry turns on a single condition that can be named and tested before much is spent. Clear it and this becomes an execution question; fail it and no amount of operating skill helps.

What you would have to beat

Take share rather than ride the market. Demand is flat, seasonal or policy-driven, so growth has to come out of a competitor. That is possible and it is slower, and it rewards an operator who can wait.

How it was read
Binding constraintUNVERIFIEDgrowth quality — Market shape — being better does not, by itself, clear it.
Measured inputsUNVERIFIEDnot applied — This is a software market. The industry’s business counts describe its BUYERS, not the market being entered, so they are left out of the signal.
How many new establishments are still tradingA
Mining, Quarrying, and Oil and Gas Extraction, US · opened 2020
75.4%
1 year
60%
3 years
48.5%
5 years
24.5%
10 years
opened 2015

Measured, not forecast: the share of US establishments opening in one year that were still active later. It counts good operators and bad ones together, which is exactly why it is the honest answer to “what are the odds”. It is for the whole sector rather than this market, and the ten-year figure comes from an older cohort because no younger one has reached ten years.

This is not a probability of success, and it is not a verdict on you. No survival probability is published per market, and inventing one would be worse than saying so. What the bar reads is how much of the outcome sits inside an operator's control: green means the hurdles are ones a better operator clears, red means the binding constraint is capital, an asset or a permission rather than execution. Someone arriving with an advantage this screen did not assume can win a market shown in red.

Companies named in this market · 6

The binding constraint — growth quality

Field ticketing and well data spend tracks the rig count, which tracks the strip — the same cyclicality the oil-and-gas operations record cut on at 2111, and it hits a small vendor harder because the contraction lands mid-contract. Peloton and Enverus also arrive with the operator's data already in their hands. Nothing is disclosed here. Every vendor named on this record is private, or sits inside a parent that does not break the line out, so no revenue floor can be built and the market size is genuinely unknown rather than estimated.

Angel-backed companies1
in the Canadian portfolio dataset
Province mixAB 1

Sectors joined: Oil & Gas Tech

[UNVERIFIED] Sector-to-NAICS mapping is analyst judgment — see data/angel-sector-map.json. Counts are a per-record cross-reference and are not additive across records.

I

The incumbent

Who owns this market and who is coming for it. Fields a screen never reached say so rather than guessing.

Incumbent
Peloton (WellView, Canadian — Calgary) and Enverus (OpenInvoice, OpenTicket)
Scale
Well lifecycle data and field invoicing across a large share of North American operators and service companies
Challengers
Quorum Software, Cortex (Canadian), WellEz, Greasebook, OpsCompass
Lock-in mechanism
Not assessed — screened before diligence
Price movement
Not assessed
Is the buyer consolidating?
No
V

The field

Every vendor named on this record, and what each one discloses. Most disclose nothing, which is why the market is not sized.

Competitor set · 4 named · 0 disclose revenue

NameRevenueShareNote
Peloton (WellView)C not disclosed — Private
Enverus (OpenInvoice, OpenTicket)C not disclosed — Private (Hg)
Cortex (Canadian)C not disclosed — Private
WellEz / GreasebookC not disclosed — Private

Nobody here publishes revenue. The market is not sized for that reason — an estimate built on nothing would only look like knowledge.

S

Startups & challengers

Newer and smaller vendors going at the incumbent — funded challengers first. Named, not researched to the depth of the field above; a company with a page here links to it.

CompanyStageWhat it doesRaised
Porosity Scrappy competitor Field workflow automation for oil and gas operators —

Evidence

Evidence. UNVERIFIED — screened on analyst judgment. Incumbent names and positions are from general market knowledge and were NOT independently researched for this record; no financials are attached because none were sourced. Verify before acting.

#

Where the industry talks

The associations, forums and events where people in this trade actually talk shop — where to listen before entering, and where the first customers are found. Each link was opened on the date shown.

AssociationCanadaA
Enserva
enserva.ca

Voice of Canada's energy service, supply and manufacturing companies (the former PSAC); 2026 events listed. Member count not stated.

Checked 2026-09-22
AssociationCanadaA
Canadian Association of Energy Contractors (CAOEC)
caoec.ca · 92 members (2026-09)

Member companies: 20 land drilling, 64 service rig and 8 oil sands mine drilling, per its site (the former CAODC).

Checked 2026-09-22
AssociationInternationalA
International Association of Drilling Contractors (IADC)
iadc.org · 750 members (2026-09)

'750+ member companies', per its About page; drilling contractors and rig crews since 1940; runs several 2026 conferences.

Checked 2026-09-22
AssociationUSA
Energy Workforce & Technology Council
energyworkforce.org

US trade association for the energy technology and services sector (the former PESA); says it represents 650,000+ US workers, not a member count.

Checked 2026-09-22
PublicationCanadaA
DOB Energy (formerly Daily Oil Bulletin)
dobenergy.com

Calgary daily with an energy-services section; articles dated 22 Sep 2026 at check.

Checked 2026-09-22
PublicationCanadaA
BOE Report
boereport.com

Canadian oil and gas news with rig counts and well licences; articles dated 22 Sep 2026 at check.

Checked 2026-09-22
EventCanadaC
Global Energy Show Canada
globalenergyshow.com

Calgary's national energy exhibition; next 8-10 Jun 2027 at BMO Centre, per search results. Site blocked automated access.

Checked 2026-09-22
SubredditInternationalA
r/oilfield
reddit.com

Oilfield hands' forum; RSS feed returned current posts at check.

Checked 2026-09-22

The Petroleum Accountants Society of Canada, the natural home for field-ticket and invoicing talk, could not be reached at petroleumaccountants.com (connection failed) and is left off.

↔

The businesses it sells to

Operating-business records filed along the same branch of NAICS — the customers of this software, screened as businesses in their own right.

Operating businessScreenedfiled at 2131
Oilfield Service ContractingOne thing must be true
binding constraint: growth quality

The existing 213 record screens the software; this one screens the service business itself, and it is one of the most reachable industrial codes in the country. 62% of the 5,185 establishments have one to four employees and 59% are in Alberta — incorporated wellsite supervisors, a vac truck, a hot-shot, a small rental fleet. A trade ticket, a truck and a master service agreement are enough to start. The cut is what the work is attached to. Precision Drilling, the largest Canadian driller, turned C$1,844M of 2025 revenue into C$490M of adjusted EBITDA and C$3.1M of net earnings after C$263M of capital spending [A]: the iron eats the margin even at the top. Its release puts the industry's average active land rig count at 176 in 2025, down from 186, while the contractors' association counts a member fleet of 365 drilling rigs and forecasts 5,709 wells for 2026 against 5,548 — its own word is that activity will hold steady [B]. Roughly half the fleet is parked in an average week. Producers have learned to grow output with fewer, longer wells, so barrels rise while service days do not, and the customer — a concentrated group of producers — sets the rate card and can drop a vendor with a phone call. Small operators survive on relationships and low overhead, but there is no growth to enter into. Mineral exploration drilling and mine-site services, also in this code, were not examined.

NAICS 21314 vendors named8 sourced figuresOpen →