Operating business42% entry signalMarket screen5 sourced figuresOne thing must be trueentry cost

Specialized Freight Trucking

Prepared 2026-09-17

The industry — Specialized freight trucking

Base industry report for 4842 →
Establishments · CanadaA
15,129
with employees
Under 10 employeesA
85%
most common size: 1–4
Establishments · USA
54,608
Employment · USA
507,516
9.3 per establishment
Payroll · USA
$30.0B
$59k per employee

Of 15,129 Canadian establishments with employees, 85% have fewer than ten — an industry of very small operators.

Entry signal — what decides who wins here

One thing must be true
Structure decides One thing must be true Execution decides

Entry turns on a single condition that can be named and tested before much is spent. Clear it and this becomes an execution question; fail it and no amount of operating skill helps.

What you would have to beat

Raise or borrow the entry ticket, or buy an operator who has already paid it. The barrier is money rather than permission, so it yields to a balance sheet — and an acquisition is usually cheaper than a start.

How it was read
Binding constraintUNVERIFIEDentry cost — Capital — being better does not, by itself, clear it.
How fragmented the field isA85% of establishments have fewer than ten employees — Fragmented — there is share to take and no scale operator to displace.
What it costs to be in the businessUNVERIFIEDmedium capital — The structural profile of subsector 484, inherited by every industry beneath it.
How many new establishments are still tradingA
Transportation and Warehousing, US · opened 2020
84.1%
1 year
67.4%
3 years
52.7%
5 years
36.1%
10 years
opened 2015

Measured, not forecast: the share of US establishments opening in one year that were still active later. It counts good operators and bad ones together, which is exactly why it is the honest answer to “what are the odds”. It is for the whole sector rather than this market, and the ten-year figure comes from an older cohort because no younger one has reached ten years.

This is not a probability of success, and it is not a verdict on you. No survival probability is published per market, and inventing one would be worse than saying so. What the bar reads is how much of the outcome sits inside an operator's control: green means the hurdles are ones a better operator clears, red means the binding constraint is capital, an asset or a permission rather than execution. Someone arriving with an advantage this screen did not assume can win a market shown in red.

Companies named in this market · 7

The binding constraint — entry cost

The trailer is the business, and it is priced. Flatbed, temperature-controlled and oversize freight pay better than dry van because the equipment and the permits are harder, which is also why entry costs more. TFI bought Daseke for $1.1B including debt in a deal covering 4,900 tractors and 11,000 flatbed and specialised trailers [B] — about $224,000 of enterprise value per truck [derived], which is the number a would-be fleet is bidding against. On the temperature-controlled side Marten turned $883.7M of 2025 operating revenue, down from $963.7M, with net income down by a third [A], and about 59% of truckload and dedicated revenue from temperature-sensitive freight [B]. The acquirer's own numbers say what the trailer is now earning: TFI's Truckload segment took US$2,733.4M before fuel surcharge in 2025 and US$220.1M of operating income — 8.1% of revenue, down from 9.9% [A]. Both are asset businesses with cyclical rates, and the cycle is going the wrong way. The single-truck version of this is genuinely enterable and is screened separately at 484121 — this record is about the fleet, and the fleet is bought rather than built.

Market scalenationalunit: one tractor and the specialised trailer behind it

Specialised freight moves on national lanes and is bid nationally, so there is no geographic protection. What bounds an operator is equipment and the permits that go with oversize and temperature-controlled loads.

Handle — The Daseke acquisition, and Marten Transport's reporting. Thousands of small specialised carriers disclose nothing. One acquisition disclosed a price against a counted fleet, and one listed reefer carrier reports revenue and freight mix — between them the per-unit economics become visible.

TFI acquisition of DasekeB $1.1B including debt, at $8.30 a share, completed April 2024
Daseke fleet at acquisitionB 4,900 tractors and 11,000 flatbed and specialised trailers
TFI Truckload segment revenue before fuel surcharge, FY2025A US$2,733.4M against US$2,551.5M in 2024 — up 7%, and TFI attributes the increase to the Daseke acquisition
TFI Truckload segment operating income, FY2025A US$220.1M, 8.1% of revenue before fuel surcharge, against US$252.4M and 9.9% in 2024
Marten Transport operating revenue, FY2025A $883.7M against $963.7M in 2024; excluding fuel surcharges, $779.0M against $840.0M
Marten Transport net income, FY2025A $17.4M, 21 cents a diluted share, against $26.9M and 33 cents in 2024
Marten freight mixB about 59% of truckload and dedicated revenue temperature-sensitive, 41% dry
Enterprise value per tractor~$224,000B

The $1.1B Daseke consideration, including debt, divided by its 4,900 tractors. The price also bought 11,000 trailers, terminals and customer contracts, so this overstates the cost of a truck and understates what else came with it — it is the per-unit price of a specialised fleet, not of a vehicle.

Angel-backed companies9
in the Canadian portfolio dataset
Province mixON 6, QC 1, AB 1, — 1

Sectors joined: Logistics · Transportation · Freight Matching · Supply Chain SaaS · Transportation Analytics

[UNVERIFIED] Sector-to-NAICS mapping is analyst judgment — see data/angel-sector-map.json. Counts are a per-record cross-reference and are not additive across records.

I

Who you would be competing with

The operators already at scale here, and whoever is buying these businesses. In most of these industries the competition an entrant meets is local, so this is who sets the terms rather than a list of everyone in the trade.

Largest operator
TFI International (NYSE and TSX: TFII, Montreal) — the buyer of Daseke and the largest owner of specialised fleet operating in Canada.
Scale
TFI's Truckload segment took US$2,733.4M of revenue before fuel surcharge in 2025, up from US$2,551.5M on the Daseke deal, and US$220.1M of operating income — 8.1% of revenue, down from 9.9% the year before.
Concentration
Not published. 11,086 of the 15,129 Canadian establishments have one to four employees, so the structure is tens of thousands of owner-operators with a handful of consolidators on top.
Others in the field
Mullen Group (TSX: MTL), which buys specialised carriers into a Specialized & Industrial Services segment; Trimac in bulk; Day & Ross; Bison Transport; Titanium Transportation (TSX: TTNM); Marten Transport and Heartland Express on the US temperature-controlled side; and the single-truck authorities on the spot market, who are the majority and who set the floor price on any load a broker can commoditise.
Lock-in mechanism
Not assessed — screened before diligence
Price movement
Down through 2025 on both disclosed carriers: TFI's Truckload margin fell from 9.9% to 8.1% of revenue before fuel surcharge, and Marten's revenue excluding fuel surcharges fell from $840.0M to $779.0M with net income down by a third.
Is the buyer consolidating?
Yes — This is a bought industry. TFI paid $1.1B including debt for Daseke's 4,900 tractors in 2024, and Mullen Group acquires specialised carriers continuously. That is the good news and the cut at once: a built fleet has a real buyer, but the buyer's own segment margin is 8.1% and falling, which is the multiple an entrant is building towards.
F

Financials & market size — sourced

Figures that came from a filing, a results release or reputable reporting, each carrying its evidence tier.

TFI Truckload segment revenue before fuel surcharge, FY2025A US$2,733.4M against US$2,551.5M in 2024
TFI Truckload segment operating income, FY2025A US$220.1M, 8.1% of revenue, against US$252.4M and 9.9%
TFI consolidated, FY2025A Total revenue US$7,884.7M against US$8,396.8M; operating income US$565.3M against US$719.0M
Marten Transport, FY2025A Operating revenue $883.7M against $963.7M; net income $17.4M against $26.9M
TFI acquisition of DasekeB $1.1B including debt for 4,900 tractors and 11,000 specialised trailers
$

Market size, derived

Built from the competitor set upward rather than quoted from a forecast. Published TAMs in these categories are frequently reverse-engineered from each other, so any published figure is checked against the vendor arithmetic rather than trusted on its own.

Revenue floor
$3.6B

Disclosed revenue from 2 of 5 named vendors. The market is at least this large.

Implied total — revenue ÷ share
—

No vendor has both a disclosed revenue and a published share.

Published forecast
—Floor only

Only a revenue floor is known — the true market is larger by whatever the undisclosed vendors earn.

Competitor set · 5 named · 2 disclose revenue

NameRevenueShareNote
TFI InternationalNYSE/TSX: TFIIA $2.7B — FY2025 Truckload segment revenue before fuel surcharge, US dollars (consolidated revenue was US$7,884.7M)
Marten TransportNASDAQ: MRTNA $884M — FY2025 operating revenue
Mullen GroupTSX: MTLC not disclosed — Canadian listed acquirer of specialised carriers, with a Specialized & Industrial Services segment reported quarterly. Its segment results were not opened for this record
Trimac / Day & Ross / Bison Transport / Titanium TransportationC not disclosed — Large Canadian carriers in bulk, LTL and specialised freight. Ownership and results were not researched for this record
The single-truck majorityA not disclosed — 11,086 of 15,129 Canadian establishments employ one to four people. An entrant at fleet scale competes with consolidators for drivers and acquisitions, and with these for any load a broker can put on the spot market

Evidence

Evidence. Market size UNVERIFIED — no total for the specialised segment is offered because none was sourced; the figures here size two operators, not the industry. TFI's Truckload segment revenue, operating income and consolidated results were read in the company's own results release of 17 February 2026, which states amounts in US dollars [A]; a prior tier-B estimate of about US$3.6B for the post-Daseke truckload segment has been replaced by the filed figure of US$2,733.4M before fuel surcharge, which is what the segment table actually shows. Marten's revenue and net income are from its 27 January 2026 year-end release [A]; its freight mix and the Daseke consideration and fleet count remain trade coverage [B], and the Daseke terms were not re-read in the transaction filing. Permit and licensing regimes for oversize and overweight haulage were NOT researched and vary by state and province. The competitor block names Mullen Group, Trimac, Day & Ross, Bison and Titanium without opening their results — they are named as the field, not sized [C]. Verify before acting.

#

Where the industry talks

The associations, forums and events where people in this trade actually talk shop — where to listen before entering, and where the first customers are found. Each link was opened on the date shown.

AssociationCanadaA
Canadian Trucking Alliance (CTA)
cantruck.ca

Federation of provincial trucking associations; federal advocacy, compliance resources.

Checked 2026-09-22
AssociationCanadaA
Private Motor Truck Council of Canada (PMTC)
pmtc.ca

Private fleets; 2026 benchmarking survey, Western Canada conference and 2027 conference listed.

Checked 2026-09-22
AssociationInternationalA
Specialized Carriers & Rigging Association (SC&RA)
scranet.org · 1,400 members (2026-09)

Heavy-haul, oversize and crane operators; homepage says more than 1,400 members from 46 nations. Runs the Specialized Transportation Symposium.

Checked 2026-09-22
AssociationUSA
American Trucking Associations (ATA)
trucking.org

US federation; tonnage index and conferences. Press releases dated September 2026.

Checked 2026-09-22
AssociationNorth AmericaA
Owner-Operator Independent Drivers Association (OOIDA)
ooida.com · 150,000 members (2026-09)

About page says more than 150,000 members in all 50 states and Canada, operating over 240,000 trucks.

Checked 2026-09-22
ForumNorth AmericaA
TruckersReport Trucking Forum
thetruckersreport.com · 339,575 members (2026-09)

Driver and owner-operator message board; forum stats show 339,575 members and 9.48M messages, posts dated September 22, 2026.

Checked 2026-09-22
EventCanadaA
Truck World
truckworld.ca

Canada's national truck show, Mississauga; next April 20-22, 2028.

Checked 2026-09-22
PublicationCanadaA
Truck News
trucknews.com

Newcom Media's Canadian trucking news site; articles dated September 2026. Blocked curl but opened via fetch.

Checked 2026-09-22

The Ontario Trucking Association (ontruck.org) blocked both automated routes and is not listed; it is a CTA member association.

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Software serving this industry

Vertical software markets filed along the same branch of NAICS — who sells to these businesses, and who an entrant would have to displace.

Vertical softwareScreenedfiled at 484210
Moving Company SoftwareExecution decides
binding constraint: distribution
Incumbent No single owner. SmartMoving leads the residential and local mover segment; MoveHQ (Updater since 2017) is the incumbent at the van-line agent end

Moving software is a crowded, cheap category with two venture-funded leaders and no owner. SmartMoving (Dallas) took a $41.5M growth investment from Mainsail Partners on 23 August 2022 [B, Mainsail release]. It calls itself the all-in-one moving CRM "used by thousands of moving companies" [C]. Supermove (San Francisco) raised an $18M Series A led by a16z with Founders Fund on 26 January 2022 [B, company announcement] and now sells itself as an "AI-enabled operating system" with AI voice agents that answer every call [C]. Behind them is a long list of bootstrapped vendors that each claim hundreds or thousands of movers. MoveitPro claims 1,500+ moving companies and 3.5M+ moves [C]. Elromco's MoveBoard (Canton, Massachusetts, since 2015) claims 600+ across the US and Canada [C]. MoveHQ claims 500+ [C]. Chariot claims "hundreds" [C]. MoverBase, Movegistics and Granot (in the business "since 1994" [C]) fill out the field. Prices are published and low. Elromco sells at $289 and $399 a month, month to month, with no setup fee and crews free [C, vendor]. Chariot starts at $254 a month with unlimited users and texting [C, vendor]. SmartMoving is the exception: it publishes no prices and sells 12-, 24- and 36-month terms [C, vendor]. Its contract terms are the only real lock-in at the small end. Everyone else offers free data migration to win switchers. The van-line and international end is a separate, older market. Updater bought IGC Software (surveys, estimating) and Asset Controls (warehouse and inventory) in September 2017 and combined them as MoveHQ. At the time their customers included "most of the largest van lines and hundreds of their local agents" and over 9,000 moving professionals [B, Updater release]. Voxme (Toronto) sells survey and inventory apps to international movers and claims 10,200 active users [C]. Jonas Software (Constellation) bought EWS, a moving-and-storage software provider, in 2011 [B, Jonas release]. Moveware integrates with Voxme for virtual surveys [C]. The AI survey is the live front, and a van line has already picked it. Yembo (an $8.5M Series A led by Imagen Capital Partners in 2021 [B, per the company's press page]) became Atlas Van Lines' "exclusive virtual survey and estimating platform" across nearly 350 US and Canadian agents in April 2024 [B, Atlas release]. Movegistics markets its own AI walkthrough survey [C]. US rules make the survey part of the compliance record. 49 CFR 375.401 says an interstate household-goods carrier "must conduct a physical survey" and give a written estimate based on it, unless the shipper waives the survey. Section 375.407 obliges the carrier to release a COD shipment on payment of 110% of a non-binding estimate [A, eCFR text via Cornell LII]. The estimate is therefore money at risk, which is why survey accuracy sells. The consumer front end is consolidating into the van lines. National Holding Company, parent of National Van Lines, bought Moving.com and MoveAI on 1 July 2026 [B, IAM news]. moveBuddha (since 2015) runs a comparison site listing 4,500+ movers and 1M+ reviews, with 400,000+ users a year [C]. It bought MovingCompanyReviews.com in 2022 (search summary; not opened). How this differs from the neighbours. The 4842 record is the freight-trucking operator business, not its software. The 238 FSM record covers generic dispatch for technicians who arrive with a van and a part. Moving software is built around things FSM lacks: the cubic-foot and item inventory survey, the tariff and binding or non-binding estimate, the bill of lading and its valuation, crew-hour and truck capacity planning, and storage-in-transit and warehouse vaults billed monthly. Vonigo shows the overlap. It is a generic FSM product that lists moving among a dozen mobile trades [C], and movers in the field still buy the specialist tools. Distribution decides it. The product is a commodity at $250 to $400 a month. At least ten specialist vendors and two funded leaders already sell to every mover worth selling to, and the differentiators (AI call answering, AI surveys) are shipping from everyone at once. A new entrant would have no channel that the field does not already work. Canada is not an empty niche either: Voxme is in Toronto, and Elromco and MoverBase sell in Canada. The only angle is an operator one. A BC or Canadian mover running SmartMoving or Elromco does not need new software; at most it needs a Canadian-specific add-on, which no one has shown to be a business.

NAICS 48421011 vendors namedOpen →