Vertical software58% entry signalMarket screen5 sourced figuresOne thing must be truedefensibility

Financial Data & Credit Analytics

Prepared 2026-09-08

The buyer population — Other financial investment activities

Base industry report for 5239 →
Establishments · CanadaA
12,360
with employees
Under 10 employeesA
89%
most common size: 1–4
Establishments · USA
83,954
Employment · USA
620,457
7.4 per establishment
Payroll · USA
$157.7B
$254k per employee

Of 12,360 Canadian establishments with employees, 89% have fewer than ten — an industry of very small operators. Each of those is one potential account, before any filter for size or fit.

Entry signal — what decides who wins here

One thing must be true
Structure decides One thing must be true Execution decides

Entry turns on a single condition that can be named and tested before much is spent. Clear it and this becomes an execution question; fail it and no amount of operating skill helps.

What you would have to beat

Find something that compounds. Entry is achievable and so is the first customer; what is missing is a reason the next entrant cannot repeat it as easily as you did.

How it was read
Binding constraintUNVERIFIEDdefensibility — Executional — a better operator can move it.
Measured inputsUNVERIFIEDnot applied — This is a software market. The industry’s business counts describe its BUYERS, not the market being entered, so they are left out of the signal.
How many new establishments are still tradingA
Finance and Insurance, US · opened 2020
85.2%
1 year
65.1%
3 years
53.8%
5 years
38.4%
10 years
opened 2015

Measured, not forecast: the share of US establishments opening in one year that were still active later. It counts good operators and bad ones together, which is exactly why it is the honest answer to “what are the odds”. It is for the whole sector rather than this market, and the ten-year figure comes from an older cohort because no younger one has reached ten years.

This is not a probability of success, and it is not a verdict on you. No survival probability is published per market, and inventing one would be worse than saying so. What the bar reads is how much of the outcome sits inside an operator's control: green means the hurdles are ones a better operator clears, red means the binding constraint is capital, an asset or a permission rather than execution. Someone arriving with an advantage this screen did not assume can win a market shown in red.

Companies named in this market · 7

The binding constraint — defensibility

The moat here is legal as well as commercial: credit ratings used for regulatory capital purposes must come from a designated agency (NRSRO in the US, equivalent recognition elsewhere), and that designation is not obtainable by a startup. The adjacent data and analytics businesses are defended by decades of accumulated proprietary history that cannot be back-filled. This is the clearest example in this research of a market where the barrier is a licence somebody else already holds. Sourced update: S&P Global's Market Intelligence segment alone is a $4.92B business and Moody's Analytics is now 97% recurring — an entrant is not selling data into a gap but into two subscription estates that already own the workflow.

I

The incumbent

Who owns this market and who is coming for it. Fields a screen never reached say so rather than guessing.

Incumbent
S&P Global and Moody's
Scale
S&P Global's Market Intelligence segment ran $4.92B in 2025, about 37% of group revenue; Moody's Analytics grew 9% with recurring revenue at 97% of segment sales
Share
No published share. A sourcing caution: a widely republished figure puts Moody's Analytics at $4.84B and 62.7% of Moody's revenue, which does not reconcile with the segment's own reported history — it is not used here
Challengers
MSCI, Bloomberg, LSEG (Refinitiv), FactSet, Morningstar, Fitch
Lock-in mechanism
Not assessed — screened before diligence
Price movement
Moody's Analytics recurring revenue reached 97% of segment sales — this is a subscription business with almost no transactional exposure left
Is the buyer consolidating?
No
F

Financials & market size — sourced

Figures that came from a filing, a results release or reputable reporting, each carrying its evidence tier.

S&P Global Market Intelligence revenue, 2025B $4.92B, ~37% of group revenue
Moody's Analytics revenue growth, 2025B +9%, led by double-digit growth in Decision Solutions
Moody's Analytics recurring revenueB 97% of segment sales, +11%
Moody's group revenue growth, 2025B +9%
Figure deliberately not usedC a republished $4.84B / 62.7%-of-revenue split for Moody's Analytics that does not reconcile with the segment's reported history
$

Market size, derived

Built from the competitor set upward rather than quoted from a forecast. Published TAMs in these categories are frequently reverse-engineered from each other, so any published figure is checked against the vendor arithmetic rather than trusted on its own.

Revenue floor
$4.9B

Disclosed revenue from 1 of 3 named vendors. The market is at least this large.

Implied total — revenue ÷ share
—

No vendor has both a disclosed revenue and a published share.

Published forecast
—Floor only

Only a revenue floor is known — the true market is larger by whatever the undisclosed vendors earn.

Competitor set · 3 named · 1 disclose revenue

NameRevenueShareNote
S&P Global (Market Intelligence)NYSE: SPGIB $4.9B — 2025 segment revenue
Moody's (Analytics)B not disclosed — Segment grew 9% with 97% recurring; the absolute figure in circulation does not reconcile and is not used
Bloomberg / LSEG / FactSet / MorningstarC not disclosed — Not researched for this record
S

Startups & challengers

Newer and smaller vendors going at the incumbent — funded challengers first. Named, not researched to the depth of the field above; a company with a page here links to it.

CompanyStageWhat it doesRaised
Blooma Startup AI underwriting and portfolio monitoring for commercial real estate lenders —

Evidence

Evidence. Incumbent financials on this record ARE sourced (tier A/B, see the financials block). The cut factor and reasoning remain analyst judgment and were not tested against customers.

#

Where the industry talks

The associations, forums and events where people in this trade actually talk shop — where to listen before entering, and where the first customers are found. Each link was opened on the date shown.

AssociationInternationalA
FISD (Financial Information Services Association, part of SIIA)
fisd.net

Industry body for market-data vendors, exchanges and consumer firms; runs WFIC and city events including FISD Toronto (18 Nov 2026). No member count stated

Checked 2026-09-22
AssociationCanadaA
Credit Institute of Canada
creditinstitute.org

Professional body for credit managers; grants the CCP designation and runs a member discussion board. No member count stated

Checked 2026-09-22
AssociationInternationalA
Global Association of Risk Professionals (GARP)
garp.org

Risk-management professional body (FRM certification); its site calls itself the largest community of risk leaders, no number stated

Checked 2026-09-22
EventInternationalA
World Financial Information Conference (WFIC) 2026
wfic.net

FISD's biennial market-data conference; 11-14 Oct 2026, Copenhagen; 'more than 700 industry peers' per the SIIA event listing

Checked 2026-09-22
ForumInternationalA
Wilmott forums
wilmott.com · 113,196 members (2026-09)

Quantitative-finance forum; homepage stats show 113,196 total members, 101,499 topics and 882,511 posts

Checked 2026-09-22
PublicationInternationalA
WatersTechnology
waterstechnology.com

Financial-technology trade title covering market data, reference data and vendor M&A

Checked 2026-09-22
PublicationInternationalA
A-Team Insight (Data Management Insight)
a-teaminsight.com

Trade publisher for financial data management and regtech; runs the Data Management Summit series

Checked 2026-09-22

r/quant and r/CFA could not be confirmed from this network and are not listed.