Pest Control Business Software
The buyer population — Exterminating and pest control services
Base industry report for 561710 →- Establishments · CanadaA
- 744
- Under 10 employeesA
- 80%
- Establishments · USA
- 16,080
- Employment · USA
- 139,917
- Payroll · USA
- $7.0B
Of 744 Canadian establishments with employees, 80% have fewer than ten — an industry of very small operators. Each of those is one potential account, before any filter for size or fit.
Entry signal — what decides who wins here
One thing must be trueEntry turns on a single condition that can be named and tested before much is spent. Clear it and this becomes an execution question; fail it and no amount of operating skill helps.
Displace an incumbent the screen found well defended — payments attached to the workflow, data that does not leave, a contract that renews itself. Share here means giving a buyer a reason to break something that currently works, which is a higher bar than being better.
Measured, not forecast: the share of US establishments opening in one year that were still active later. It counts good operators and bad ones together, which is exactly why it is the honest answer to “what are the odds”. It is for the whole sector rather than this market, and the ten-year figure comes from an older cohort because no younger one has reached ten years.
This is not a probability of success, and it is not a verdict on you. No survival probability is published per market, and inventing one would be worse than saying so. What the bar reads is how much of the outcome sits inside an operator's control: green means the hurdles are ones a better operator clears, red means the binding constraint is capital, an asset or a permission rather than execution. Someone arriving with an advantage this screen did not assume can win a market shown in red.
Companies named in this market · 11
The binding constraint — incumbent vulnerability
Pest-control software has already been bought. Three owners hold the named category leaders. WorkWave, an IFS company, sells PestPac to the enterprise end. ServiceTitan bought ServicePro/ServSuite in February 2021 [B] and FieldRoutes, formerly PestRoutes, in a deal announced 4 January 2022 [B]. ServiceTitan's own homepage now routes its "Pest Control" trade to FieldRoutes [C]. EverCommerce bought Briostack in January 2021 [B]. All acquisition terms in those releases are undisclosed. The biggest buyers run their own systems or the incumbent's. Rollins (NYSE: ROL; $3.76B 2025 revenue, 26 acquisitions in 2025, more than two million customers [A, 10-K]) runs branches on its proprietary BOSS system with virtual route management, plus InSite for commercial customers. Rentokil Terminix is moving its North American branches onto PestPac. Its 2024 results say the share of technicians on PestPac and the ServiceTrak app rose from about 40% to about 49% in the year, and 58 branches (987 technicians, $373M of revenue) moved onto the unified platform [A, Rentokil 6-K]. The two largest operators in the market are therefore not open to a new system of record. One runs its own software, and the other has picked PestPac. The small end is priced near the floor. GorillaDesk sells at $49, $99 and $149 a month, month to month, with free data migration and an account freeze for seasonal businesses [C, vendor pricing page]. Jobber (400,000+ home-service pros claimed [C]; $176M raised [B]) lists chemical tracking, routing and a client portal on its pest-control page. Pocomos (300+ businesses claimed [C]) is still independent. FieldRoutes prices on active customer count and publishes no prices [C]. Recent venture money has gone around the system of record, not into it. Pest Share (Nampa, Idaho) raised a $28M Series A led by Integrity Growth Partners in September 2025 [B]. It is a marketplace that routes apartment pest jobs to 400+ vetted providers, not operator software. Driven (Provo, formerly Pest IQ; $600K pre-seed from Startup Ignition Ventures [B]) sells a performance layer that sits on top of PestPac, FieldRoutes, Briostack and GorillaDesk. Both bets assume the operator software is settled. The regulatory record is real but already met. BC's Integrated Pest Management Regulation (s.35) requires a per-day, per-location record of use: recipient, certified applicator, pest, product and PCP registration number, rate and quantity, weather for outdoor use, and the IPM monitoring method and threshold. Section 83 says the record must be kept 3 years [A]. That is a report template, not a product, and Jobber already ships chemical tracking. Incumbent vulnerability decides it. The incumbents are owned by well-capitalised strategic or PE parents, the top buyers are taken, and the open SMB tier is $49–$149 a month. What remains is an operator angle: a BC firm that knows exactly which provincial annual-report fields the US tools miss could sell a compliance add-on that plugs into them.
The incumbent
Who owns this market and who is coming for it. Fields a screen never reached say so rather than guessing.
Financials & market size — sourced
Figures that came from a filing, a results release or reputable reporting, each carrying its evidence tier.
The field
Every vendor named on this record, and what each one discloses. Most disclose nothing, which is why the market is not sized.
Competitor set · 10 named · 0 disclose revenue
| Name | Revenue | Share | Note |
|---|---|---|---|
| PestPac (WorkWave, an IFS company)A | not disclosed | — | Not broken out by WorkWave or IFS. WorkWave's homepage lists PestPac alongside RealGreen, TEAM Software, Wavelytics and WorkWave Fintech [C]. Rentokil Terminix is standardising its North American branches on it [A] |
| FieldRoutes (ServiceTitan)B | not disclosed | — | Formerly PestRoutes and Lobster Marketing. Acquisition by ServiceTitan announced 4 January 2022, terms undisclosed in the release [B]. Gryphon Investors invested in 2020 and exited in 2022 [B]. A $576.9M purchase consideration attributed to ServiceTitan's S-1 appeared in a search summary but was not found in the filing text opened [C, not used as a finding] |
| ServSuite (ServicePro, ServiceTitan)B | not disclosed | — | ServicePro was a family-owned pest, lawn and arbor software company. It joined ServiceTitan as a subsidiary on 3 February 2021 [B: PPC Online]. servsuite.net refused the connection on 2026-10-08 |
| Briostack (EverCommerce)B | not disclosed | — | Lehi, Utah. EverCommerce acquisition announced January 2021, terms undisclosed, with 650+ customers at the time [B]. The homepage now claims 3,700+ pest and lawn companies [C] |
| GorillaDeskC | not disclosed | — | Independent; no disclosed funding. $49/$99/$149 a month, month to month, free migration [C, vendor] |
| PocomosC | not disclosed | — | Independent pest-only software; claims 300+ businesses, 47 states and $1B+ revenue processed [C, vendor] |
| JobberB | not disclosed | — | Horizontal home-service software (Edmonton); $176M raised to February 2023, last round a $100M Series D led by General Atlantic [B: BetaKit]. Its pest-control page lists chemical tracking, route optimization and a client portal, and claims 400,000+ pros [C] |
| Pest ShareB | not disclosed | — | Nampa, Idaho; on-demand pest-control marketplace for property managers, 300,000 units in 48 states, 400+ vetted providers. $28M Series A, September 2025, led by Integrity Growth Partners with MetaProp, Capital Eleven and RE Angels [B for the round; C for the counts] |
| DrivenB | not disclosed | — | Provo, Utah; formerly Pest IQ. Performance dashboards layered on PestPac, FieldRoutes, Briostack and GorillaDesk. $600K pre-seed led by Startup Ignition Ventures (PMP, January 2024) [B]. A $2.5M seed in July 2025 appears only in aggregator listings [not used] |
| Rollins BOSS (in-house)A | not disclosed | — | Not a vendor. It is Rollins' proprietary Branch Operating Support System, with virtual route management; InSite does commercial reporting. Rollins' 2025 revenue was $3.76B [A, 10-K] |
Nobody here publishes revenue. The market is not sized for that reason — an estimate built on nothing would only look like knowledge.
Startups & challengers
Newer and smaller vendors going at the incumbent — funded challengers first. Named, not researched to the depth of the field above; a company with a page here links to it.
| Company | Stage | What it does | Raised |
|---|---|---|---|
| Real Green | Funded challenger | Business software for lawn care, landscaping and pest control companies | — |
Evidence
Evidence. Market size and pest-software vendor revenue UNVERIFIED. No vendor or parent breaks out a pest-control software line, so the figures attached are buyer-side scale, not software revenue. Opened 2026-10-08: - Rollins' FY2025 10-K on EDGAR [A]: revenue $3,761,050 thousand, 26 acquisitions in 2025, more than two million customers, and BOSS and InSite as proprietary systems. - Rentokil Initial's 2024 final results on EDGAR (6-K, 6 March 2025) [A]: North America revenue 3,260 at actual rates; the PestPac and ServiceTrak technician share of c.40% to c.49%; 58 branches, 987 technicians and $373M migrated. The search summary also said integration would complete by end 2026; that was not checked in the filing. - ServiceTitan's FieldRoutes press release (4 January 2022) [B for the deal]: formerly PestRoutes and Lobster Marketing, terms not disclosed. - PPC Online on ServicePro joining ServiceTitan (3 February 2021) [B]. The BPCA copy returned 403. - AiThority on EverCommerce's Briostack acquisition (January 2021, 650+ customers then) [B]. - Gryphon Investors' FieldRoutes case study [B for investment and exit; the ARR and take-rate claims are C]. - VCA Online on Pest Share's $28M Series A (10 September 2025) [B]; boisedev.com returned 403. - PMP (26 January 2024) and TechBuzz News (27 December 2023) on Driven's $600K pre-seed [B]. - BC Integrated Pest Management Regulation (B.C. Reg. 604/2004) on BC Laws [A]: s.35 records of use, s.39 annual report by January 31 (search summary; the s.39 text was read in the first part of the page), and s.83(1)(c) 3-year retention. Vendor homepages read the same day [C]: FieldRoutes ('a ServiceTitan company', customer logos, pricing per active customer), WorkWave (PestPac listed), Briostack (3,700+), Pocomos (300+), GorillaDesk (pricing), Jobber's pest page (400,000+), Pest Share, Driven One and ServiceTitan. NOT used: - A $576.9M FieldRoutes purchase consideration surfaced by a search summary of ServiceTitan's S-1. Three sections of the S-1 and the FY2025 10-K were opened and the note was not found in the text read, although EDGAR full-text search confirms 'FSH Topco' appears in those filings. - GorillaDesk's 'bootstrapped' status and 6,000-customer count, which come from a review aggregator. - A PestPac customer list (Terminix, Truly Nolen, Arrow, Clark) from a data aggregator. - Driven's $2.5M seed, which appears only in aggregator feeds. servsuite.net refused connections. The cut factor is analyst judgment.
Where the industry talks
The associations, forums and events where people in this trade actually talk shop — where to listen before entering, and where the first customers are found. Each link was opened on the date shown.
US trade association; homepage says it serves 'over 4,000 member companies'. Runs PestWorld 2026, October 20–23
National association coordinating six provincial associations including SPMA BC; Montreal; no member count stated
BC operators' association: training seminars, government liaison; no member count stated
Trade magazine published since 1933; claims 40,000+ pest management professionals reached [C]
pctonline.com (Pest Control Technology) returned an empty page and is not listed. NPMA's PestWorld conference lives on the association's own homepage, so it is noted there rather than listed separately.