Landscaping & Green Industry Software
The buyer population — Landscaping services
Base industry report for 561730 →- Establishments · CanadaA
- 13,253
- Under 10 employeesA
- 80%
- Establishments · USA
- 117,109
- Employment · USA
- 774,028
- Payroll · USA
- $38.5B
Of 13,253 Canadian establishments with employees, 80% have fewer than ten — an industry of very small operators. Each of those is one potential account, before any filter for size or fit.
Entry signal — what decides who wins here
One thing must be trueEntry turns on a single condition that can be named and tested before much is spent. Clear it and this becomes an execution question; fail it and no amount of operating skill helps.
Displace an incumbent the screen found well defended — payments attached to the workflow, data that does not leave, a contract that renews itself. Share here means giving a buyer a reason to break something that currently works, which is a higher bar than being better.
Measured, not forecast: the share of US establishments opening in one year that were still active later. It counts good operators and bad ones together, which is exactly why it is the honest answer to “what are the odds”. It is for the whole sector rather than this market, and the ten-year figure comes from an older cohort because no younger one has reached ten years.
This is not a probability of success, and it is not a verdict on you. No survival probability is published per market, and inventing one would be worse than saying so. What the bar reads is how much of the outcome sits inside an operator's control: green means the hurdles are ones a better operator clears, red means the binding constraint is capital, an asset or a permission rather than execution. Someone arriving with an advantage this screen did not assume can win a market shown in red.
Companies named in this market · 9
The binding constraint — incumbent vulnerability
ServiceTitan's acquisition of Aspire extended the field-service incumbent into green industry. The seasonal revenue cycle also compresses willingness to pay outside the growing season. Sourced update: Aspire now sits inside ServiceTitan, which closed FY2026 at $961M growing 24% — the landscaping buyer is being served by a general trades platform with a balance sheet, not by a specialist.
The incumbent
Who owns this market and who is coming for it. Fields a screen never reached say so rather than guessing.
Financials & market size — sourced
Figures that came from a filing, a results release or reputable reporting, each carrying its evidence tier.
The field
Every vendor named on this record, and what each one discloses. Most disclose nothing, which is why the market is not sized.
Competitor set · 4 named · 0 disclose revenue
| Name | Revenue | Share | Note |
|---|---|---|---|
| ServiceTitan (Aspire)NASDAQ: TTANA | not disclosed | — | Aspire is ServiceTitan's landscaping product. ServiceTitan is the one listed vertical field-service software company, so this record has a real revenue figure: $771.9M in FY2025, up 26%, across trades — landscaping is not broken out. $68.5B of gross transaction volume flows through it |
| LMN (Canadian — Oakville) / SingleOps / ArborgoldC | not disclosed | — | Private landscaping-native alternatives to a general trades platform; none discloses revenue |
| Jobber (Canadian — Edmonton)C | not disclosed | — | Private; home-service field software sold across trades including landscaping. No landscaping line is broken out |
| Aspire competitors inside trades platformsC | not disclosed | — | Housecall Pro, FieldRoutes (ServiceTitan) and similar; none reports a landscaping line |
Nobody here publishes revenue. The market is not sized for that reason — an estimate built on nothing would only look like knowledge.
Startups & challengers
Newer and smaller vendors going at the incumbent — funded challengers first. Named, not researched to the depth of the field above; a company with a page here links to it.
| Company | Stage | What it does | Raised |
|---|---|---|---|
| Real Green | Funded challenger | Business software for lawn care, landscaping and pest control companies | — |
| LawnPro | Scrappy competitor | Scheduling, routing and billing for lawn care businesses. | — |
| Service Autopilot | Scrappy competitor | Scheduling, routing and CRM for lawn care, landscaping and cleaning companies | — |
Evidence
Evidence. Incumbent financials on this record ARE sourced (tier A/B, see the financials block). The cut factor and reasoning remain analyst judgment and were not tested against customers. Updated 2026-09-18: ServiceTitan's fiscal 2025 results are from its own reporting [A] and give this record something almost no vertical-software record has — a listed comparable. The caveat matters: $771.9M is the whole trades platform, not landscaping, and ServiceTitan does not break the vertical out. Its gross transaction volume of $68.5B is the money flowing through contractors' businesses, not revenue.
Where the industry talks
The associations, forums and events where people in this trade actually talk shop — where to listen before entering, and where the first customers are found. Each link was opened on the date shown.
'3K+ Members' per its About page counter (rounded); 10 chapters and 10 sector groups; Canada's largest horticultural trades association.
'over 4,000+ members' per its About page, via nine provincial associations; cnla-acpp.ca redirects here.
US landscape industry association; runs the ELEVATE conference (site states 2,440 attendees). No member count on site.
Canada's largest landscape trade show, held in Toronto each January.
Louisville, October 20-23, 2026; the main North American outdoor equipment and landscape contractor show.
Blocked automated access (bot wall); search results show a live VerticalScope forum for lawn and landscape business owners with a 'starting a lawn care business' section.
North Coast Media trade magazine; September 2026 issue; publishes the LM150 list of largest contractors.
Conversations on landscaping and horticulture in Ontario; latest episode 2 September 2026.
Also live but not listed for space: Lawn & Landscape magazine (Incapsula-blocked) and Landscape Ontario's Landscape Trades magazine (landscapetrades.com, a JavaScript app whose content could not be read). r/landscaping could not be verified.
The businesses it sells to
Operating-business records filed along the same branch of NAICS — the customers of this software, screened as businesses in their own right.