Higher-Ed Student Information & Learning Management
The buyer population — Universities
Base industry report for 611310 →- Establishments · CanadaA
- 237
- Under 10 employeesA
- 14%
Of 237 Canadian establishments with employees, 14% have fewer than ten — an industry where large establishments carry real weight. Each of those is one potential account, before any filter for size or fit.
Entry signal — what decides who wins here
Execution decidesThe hurdles here are ones a better operator clears. That is not a promise of success — it is the absence of a structural reason you cannot win.
Get to the buyer. The product is reachable and the need is real; the channel is owned by someone else, and a route to it — a partner, a reseller, a trade relationship, a book of clients bought outright — is what has to be built.
Measured, not forecast: the share of US establishments opening in one year that were still active later. It counts good operators and bad ones together, which is exactly why it is the honest answer to “what are the odds”. It is for the whole sector rather than this market, and the ten-year figure comes from an older cohort because no younger one has reached ten years.
This is not a probability of success, and it is not a verdict on you. No survival probability is published per market, and inventing one would be worse than saying so. What the bar reads is how much of the outcome sits inside an operator's control: green means the hurdles are ones a better operator clears, red means the binding constraint is capital, an asset or a permission rather than execution. Someone arriving with an advantage this screen did not assume can win a market shown in red.
Companies named in this market · 4
The binding constraint — distribution
Procurement is committee-driven, RFP-gated and aligned to the academic year, with 12–24 month cycles and multi-year contracts. An SIS migration is treated with the same caution as a core banking replacement and happens about as often. Free, credible open source (Moodle) also caps the LMS price floor. Nothing is disclosed here. Every vendor named on this record is private, or sits inside a parent that does not break the line out, so no revenue floor can be built and the market size is genuinely unknown rather than estimated.
Sectors joined: EdTech · Gaming/EdTech · Training/AI · EdTech AI · Arts Education · VR/AR Training
[UNVERIFIED] Sector-to-NAICS mapping is analyst judgment — see data/angel-sector-map.json. Counts are a per-record cross-reference and are not additive across records.
The incumbent
Who owns this market and who is coming for it. Fields a screen never reached say so rather than guessing.
The field
Every vendor named on this record, and what each one discloses. Most disclose nothing, which is why the market is not sized.
Competitor set · 4 named · 0 disclose revenue
| Name | Revenue | Share | Note |
|---|---|---|---|
| EllucianC | not disclosed | — | Private (Blackstone/Vista) |
| AnthologyC | not disclosed | — | Private (Veritas) |
| Instructure (Canvas)C | not disclosed | — | Private (KKR) |
| MoodleC | not disclosed | — | Open source — the price floor |
Nobody here publishes revenue. The market is not sized for that reason — an estimate built on nothing would only look like knowledge.
Evidence
Evidence. UNVERIFIED — screened on analyst judgment against the model in _method/screening-model.md. Incumbent names and positions are from general market knowledge and were not independently researched for this record. Verify before acting.
Where the industry talks
The associations, forums and events where people in this trade actually talk shop — where to listen before entering, and where the first customers are found. Each link was opened on the date shown.
Home page states 65 member institutions serving over 95% of Canada's university students; runs CANHEIT
Registrars, the SIS owners; home page says 'approximately 182 member institutions'
Canadian Higher Education IT conference; June 21-24, 2027 at UBC, Vancouver, per CUCCIO event page (the old canheit.ca domain has expired)
Higher-ed IT association; Annual Conference Sept 29-Oct 2, 2026, Denver, per search results; site blocked automated access
Canvas LMS user forum; home page shows site totals of 207,732 posts and 22,069 questions answered; weekly highlights posted Sept 2026
Support and development forums of the open-source LMS, by language
Daily higher-education news including Tech & Innovation and Student Success sections
Higher-ed IT magazine and newsletter; articles dated Aug-Sept 2026
AACRAO (US registrars) blocked automated access and is not listed; ARUCC covers the Canadian registrar audience.
The businesses it sells to
Operating-business records filed along the same branch of NAICS — the customers of this software, screened as businesses in their own right.
No operating-business record has been written along this branch yet. The base industry report says what the subsector typically runs on.