Fitbit / Google
Google makes Pixel Watch smartwatches and Google Fitbit trackers (Fitbit Edge, Fitbit Air, Charge, Inspire, Versa, Sense, Ace LTE for kids), sold through the Google Store and retailers. Since May 2026 the Fitbit app has been the Google Health app, and Fitbit Premium has been Google Health Premium ($9.99 a month or $99 a year). Premium includes the Gemini-built Google Health Coach and is bundled with Google AI Pro and Ultra. Google earns money from device sales plus that optional membership. Fitbit revenue is not disclosed separately and sits inside Alphabet's 'Google subscriptions, platforms, and devices' line.
7 devices · 5 clearances on file · researched 2026-11-08
- Headquarters
- San Francisco, United States
- Founded
- 2007
- Ownership
- Division of Alphabet Inc. (Google) · GOOGL
- Focus
- fitness, sleep, recovery, heart health, women's health, medical, sports performance
- Membership
- Google Health Premium (formerly Fitbit Premium) · $9.99/mo · $99/yr · optional ↗'Premium plans start at $9.99 per month or $99 per year.' Includes Google Health Coach (Gemini), which left preview on 2026-05-19. Bundled with Google AI Pro and Ultra. New Fitbit Air and Edge buyers get 3 months free. Pixel Watch 3/4/5 get the Health Guardian trends free; Fitbit Air needs Premium for them. Ace LTE needs the separate Ace Pass ($9.99/mo).
- Users
- 29,000,000 active users (at the time of acquisition) (2021-01) ↗
- Leadership
- Rishi Chandra GM, Health & Home, Google (2026-08) ↗
Rick Osterloh Senior Vice President, Devices & Services, Google (title as of 2021-01) ↗
James Park Co-founder and founding CEO of Fitbit ↗
Eric Friedman Co-founder and founding CTO of Fitbit ↗ - Employees
- 190,820 (2025, Alphabet Inc. total as of 2025-12-31 (parent group)) ↗
- Revenue
- USD 48,030,000,000 (2025, Alphabet company line 'Google subscriptions, platforms, and devices' (includes YouTube subscriptions, Google One, Play, Pixel phones and all devices). This is NOT a wearables-only figure; Fitbit/Pixel Watch revenue is not disclosed.) ↗
- Last round
- acquisition · 2021-01 · $2.1B
- Directory
- Fitbit on /companies →
1
Devices
Each device as the maker lists it; a dash means no source states the figure.
| Device | Form | Status | Sensors | Battery | Price |
|---|---|---|---|---|---|
| Google Fitbit Edge ↗2026-1011.5mm-thin tracker with a Hybrid OLED screen; Google's first repairable tracker (replaceable battery); on shelves 2026-10-27 | band | On sale | optical HR, ECG, skin temperature, GPS, altimeter, accelerometer | 7 d | $179.99US$179.99; Stephen Curry Special Edition US$219.99; includes 3 months Google Health Premium (blog.google, 2026-10-12) |
| Google Pixel Watch 5 ↗2026-08Up to 30 h (41mm) / 40 h (45mm). Health Guardian monthly trends: blood pressure, insulin resistance, sleep breathing quality. Breathing emergency detection launched first in Europe. Google says it has 2x more accurate GPS than earlier models. | watch | On sale | optical HR (PPG), accelerometer, barometer, GPS, ECG (app), SpO2 | — | $399US$399 (41mm), US$429 (45mm); Stephen Curry Special Edition US$579 (blog.google, 2026-08-12/25) |
| Google Fitbit Air ↗2026-05Screenless pebble tracker built to work with Google Health Coach (Google's answer to WHOOP); works with Android and iOS | band | On sale | optical HR, SpO2, heart rhythm (AFib alerts), HRV, accelerometer | 7 d | $99.99US$99.99; Special Edition US$129.99; includes 3-month Google Health Premium trial (blog.google, 2026-05-07) |
| Google Pixel Watch 4 ↗2025-0830 h (41mm) / 40 h (45mm); first serviceable Pixel Watch (replaceable battery and display); LTE model has satellite SOS | watch | On sale | optical HR, ECG (app), GPS, accelerometer | — | $349launch price from US$349 (41mm Wi-Fi) (blog.google, 2025-08-20); still listed on the US Google Store on 2026-11-08 |
| Fitbit Ace LTE ↗2024-05Kids' (7+) LTE smartwatch with movement-unlocked games; battery 'more than 16 hours' | watch | On sale | accelerometer | — | $229.95US$229.95; requires Fitbit Ace Pass data plan US$9.99/month or US$119.99/year (blog.google, 2024-05-29) |
| Google Fitbit Charge 6 ↗2023-09Can broadcast heart rate to gym equipment; YouTube Music, Google Maps and Wallet on the band | band | On sale | optical HR, ECG, SpO2, GPS, accelerometer | 7 d | $159.95launch pre-order price US$159.95 (blog.google, 2023-09-28); still listed on the US Google Store on 2026-11-08 |
| Fitbit Inspire 3 / Versa 4 / Sense 2 ↗Older models still listed on the US Google Store on 2026-11-08 (Inspire 3 is a band; Versa 4 and Sense 2 are watches); specs not opened | band | On sale | — | — | — |
2
Regulatory clearances
Health features a regulator has cleared, with the decision number.
| Feature | Device | Agency | Type | Number | Date |
|---|---|---|---|---|---|
| ECG ↗ | Fitbit ECG App (Fitbit Sense; later devices) | FDA | 510(k) | K200948 | 2020-09 |
| irregular rhythm notification (PPG) ↗ | Fitbit Irregular Rhythm Notifications | FDA | 510(k) | K212372 | 2022-04 |
| body temperature ↗ | Body Temperature Software (BTS) | FDA | De Novo | DEN230050 | 2023-12 |
| body temperature ↗ | Body Temperature Software (BTS) | FDA | 510(k) | K243778 | 2025-02 |
| loss of pulse detection ↗ | Pixel Watch 3 (Loss of Pulse Detection) | FDA | 510(k) | K242967 | 2025-02 |
3
Partnerships
Teams, leagues, insurers and health systems that use or resell the devices.
- 2026-08Abbott — Strategic partnership to combine Lingo continuous glucose monitor data with Google Health; details and availability to follow later in 2026 ↗
- 2026-10Flo Health — Multi-year women's-health partnership; consent-based sync of Flo cycle data into Google Health starting early 2027 ↗
- 2026-05Stephen Curry — Google Health Performance Advisor; Special Edition Fitbit Air, Pixel Watch 5 and Fitbit Edge ↗
4
Dated facts
Launches, lawsuits, acquisitions and filings, newest first.
- 2026-10Google Fitbit Edge tracker launched at $179.99, on shelves 2026-10-27 ↗
- 2026-09Health Guardian features went live on Pixel Watch 3/4/5: cuffless blood pressure trends, insulin resistance trends and sleep breathing quality. Breathing emergency detection launched on Pixel Watch 4/5 in 10 European countries. ↗
- 2026-08Pixel Watch 5 launched; base price rose to $399 from $349 for Pixel Watch 4 ↗
- 2026-05Fitbit app renamed the Google Health app (rollout from 2026-05-19); Google Fit users to be migrated; Google restated its commitment not to use Fitbit health data for Google Ads ↗
- 2026-05Fitbit Premium became Google Health Premium at $9.99/month or $99/year, bundled with Google AI Pro and Ultra; Google Health Coach became generally available ↗
- 2026-05Fitbit Air screenless tracker launched at $99.99, Google's answer to the WHOOP-style band ↗
- 2025-10Gemini-built personal health coach entered public preview for eligible US Fitbit Premium users on Android ↗
- 2025-02FDA cleared Loss of Pulse Detection on Pixel Watch 3; the registrant is Fitbit LLC, 'a wholly-owned subsidiary of Google' ↗
- 2025-01Fitbit LLC agreed to a $12.25 million CPSC civil penalty for failing to report immediately that Ionic smartwatches overheated and caused burns. The Ionic was recalled on 2022-03-02, about 1.7 million units (the unit count is per Wikipedia). ↗
- 2021-01Alphabet closed its acquisition of Fitbit for $2.1 billion; Fitbit was added to Google Services ↗
5
Not yet confirmed
Claims seen in only one non-official place. Shown so they can be checked, not as findings.
- The 2022 Ionic recall covering 1.7 million units appears only in Wikipedia here; the CPSC penalty release was read only in part.
- James Park leaving Google in January 2024 comes from Wikipedia citing 9to5Google; it was not verified and is not used.
- Fitbit's 2015 IPO raising $732M and its total of more than 120 million devices sold appear only in Wikipedia here.
- One price tracker in a search summary said Pixel Watch 4 was selling for $299.99; this is not used.
S
Sources
Retrieved 2026-11-08.
- Alphabet Inc. Form 10-K FY2021 — SEC EDGAR
- Alphabet Inc. Form 10-K FY2025 — SEC EDGAR
- openFDA 510(k)/De Novo records, applicant Fitbit — U.S. FDA
- Fitbit Agrees to Pay $12.25 Million Civil Penalty — U.S. CPSC
- Google Fitbit, Pixel Watches & Trackers — Google Store
- Pixel Watch 5 — Google (The Keyword)
- You can officially buy the Pixel 11 phones and Pixel Watch 5 — Google (The Keyword)
- Pixel Watch 4 — Google (The Keyword)
- Introducing the all-new Fitbit Air — Google (The Keyword)
- Google Fitbit Edge — Google (The Keyword)
- Introducing Fitbit Charge 6 — Google (The Keyword)
- Introducing Fitbit Ace LTE — Google (The Keyword)
- Introducing the Google Health app — Google (The Keyword)
- A new era for your health and wellness — Google (The Keyword)
- Health Guardian features on Pixel and Fitbit — Google (The Keyword)
- Our new health and safety tools are live — Google (The Keyword)
- Google Health partnership with Abbott — Google (The Keyword)
- Partnering with Flo Health — Google (The Keyword)
- Google completes Fitbit acquisition — Google (The Keyword)
- Loss of Pulse Detection FDA clearance — Google (The Keyword)
- Personal health coach public preview — Google (The Keyword)
- Fitbit — Wikipedia