Polar

Polar Electro is a Finnish maker of heart-rate wearables: GPS sports and outdoor watches (Vantage, Grit X, Pacer, Street X), the Ignite fitness watch, the screen-free POLAR Loop band, and the H10, H9 and Verity Sense heart-rate sensors, sold to athletes and fitness consumers, with Polar 360 and an SDK/API for businesses. It makes most of its money on hardware: the Polar Flow app is free and the Loop is sold as subscription-free, while the optional Fitness Program (free trial, then 9,99 €/month) needs a Polar watch. It also licenses its algorithms ('Powered by Polar') to partners such as Motorola and Sennheiser.

9 devices · 0 clearances on file · researched 2026-11-08

Headquarters
Kempele, Finland
Founded
1977
Ownership
Private
Website
polar.com
Focus
fitness, sleep, recovery, heart health, sports performance, outdoor/navigation
Membership
Polar Fitness Program · optional ↗polar.com/us-en lists it as 'Try for free, then 9,99 €/month' (euro price on the US page, 2026-11-08; no USD price stated). It gives an adaptive plan renewed every 4 weeks, 20 levels, heart-rate-zone targets and weekly feedback, and needs a Polar watch. Polar Flow is free and POLAR Loop is marketed as subscription-free. Launched 2025-04; reached iOS and the US 2025-05.
Leadership
Sander Werring CEO (toimitusjohtaja, in the trade register since 05/2021) ↗
Sari Säynäjäkangas Chair of the Board (since 06/2008) ↗
Seppo Säynäjäkangas (1942–2018) Founder ↗
Employees
363 (2025, Polar Electro Oy parent company only (Asiakastieto); the group figure was not verified) ↗
Revenue
EUR 41,132,000 (2025, Polar Electro Oy, the Finnish parent company only, not the group. Up 25.3%; operating loss −12,497,000 € (−22.8%); equity ratio 17%) ↗
Directory
Polar on /companies →
1

Devices

Each device as the maker lists it; a dash means no source states the figure.

DeviceFormStatusSensorsBatteryPrice
POLAR Street X ↗2026-03Urban sports watch: 1.28" AMOLED screen, LED flashlight, no ECG or SpO2; 43 h of training with GPS watchOn sale optical HR (OHR Gen 3.5), skin temperature, GPS, barometer, compass, accelerometer, gyroscope 10 d $249.99US$249.99 on polar.com/us-en, 2026-11-08
POLAR Loop ↗2025-09Polar's first screen-free band, sold as 'subscription-free'; 24/7 HR, nightly HRV, sleep stages, Nightly Recharge; GPS only through the phone in the Flow app. Whoop sued over its design (see facts). bandOn sale optical HR (Precision Prime, OHR Gen 3.5), accelerometer 8 d $199.99US$199.99 on polar.com/us-en, 2026-11-08 (SoftWeave or Magnetic Silicone); no subscription
Polar Grit X2 ↗2025-06Polar's most compact outdoor watch: sapphire glass, AMOLED screen, full-colour maps watchOn sale optical HR (OHR Gen 4, Elixir), ECG (wrist), SpO2, skin temperature, GPS, barometer, compass, accelerometer, gyroscope 7 d $799.99US$799.99 on polar.com/us-en, 2026-11-08
Polar Vantage M3 ↗2024-10Compact multisport watch with the same Elixir sensors as the V3; 30 h performance training mode watchOn sale optical HR (OHR Gen 4, Elixir), ECG (wrist), SpO2, skin temperature, dual-frequency GPS, barometer, compass, accelerometer, gyroscope 7 d $499.99US$499.99 on polar.com/us-en, 2026-11-08
Polar Grit X2 Pro ↗2024-03Premium outdoor watch with sapphire glass, a steel bezel and offline maps; won the iF Design Award 2025 watchOn sale optical HR (OHR Gen 4, Elixir), ECG (wrist), SpO2, skin temperature, dual-frequency GPS, barometer, compass, accelerometer, gyroscope 10 d $999.99US$999.99 on polar.com/us-en, 2026-11-08; a Titan version is also sold
Polar Vantage V3 ↗2023-10Flagship multisport watch: Elixir biosensing with wrist ECG, offline maps, 43 h performance training mode watchOn sale optical HR (OHR Gen 4, Elixir), ECG (wrist), SpO2, skin temperature, dual-frequency GPS, barometer, compass, accelerometer, gyroscope 10 d $699.99US$699.99 on polar.com/us-en, 2026-11-08
Polar Ignite 3 ↗Fitness and wellness watch: AMOLED screen, sleep and alertness tracking, workout suggestions with voice guidance watchOn sale optical HR (OHR Gen 3.5), skin temperature, dual-frequency GPS, accelerometer 5 d $399.99US$399.99 on polar.com/us-en, 2026-11-08; Titanium and Braided Yarn versions also sold
Polar H10 ↗ECG chest-strap heart-rate sensor (Bluetooth LE and ANT+) with a coin cell; page says 'Up to 400h Battery'; used with Kardi AI for arrhythmia screening otherOn sale ECG (chest strap), accelerometer — $104.95US$104.95 on polar.com/us-en, 2026-11-08
Polar Verity Sense ↗Armband optical heart-rate sensor; up to 30 h of training per charge and 600 h of onboard memory otherOn sale optical HR, accelerometer — $104.95US$104.95 on polar.com/us-en, 2026-11-08
3

Partnerships

Teams, leagues, insurers and health systems that use or resell the devices.

  • 2026-01Motorola — 'Powered by Polar' sleep, training, wellness and recovery features on Motorola's new moto watch ↗
  • 2024-01Sennheiser — MOMENTUM Sport earbuds with heart-rate and body-temperature sensors, linked to Polar's ecosystem ↗
  • 2024-09Kardi AI — Kardi AI app with Polar H10 for long-term ECG and AI arrhythmia screening (the MDR IIa certification is Kardi AI's, not Polar's) ↗
  • 2023-02Casio — First licensing deal for Polar technology, on a Casio smartwatch ↗
  • 2025-03TrainingPeaks — Automatic transfer of training plans and structured workouts into Polar's ecosystem ↗
  • 2024-11Phlex — Swim training through the Phlex Swim app for Verity Sense users ↗
  • 2024-05Fidesmo — Payment wristbands for Polar watches ↗
4

Dated facts

Launches, lawsuits, acquisitions and filings, newest first.

  • 2026-03Polar launched Polar Street X, a shock-resistant urban sports watch. ↗
  • 2026-03POLAR Loop won the iF DESIGN AWARD 2026. ↗
  • 2025-12The US Federal Circuit (case 24-1801, Rule 36 per curiam, 3 Dec 2025) upheld the ruling that Polar's US Patent 6,537,227 (chest heart-rate monitor and energy-expenditure method) is unenforceable under Section 101, ending Polar's suit against Suunto, Amer Sports and Firstbeat. ↗
  • 2025-12Polar Electro Oy (parent company) had 2025 revenue of 41,132,000 €, up 25%, an operating loss of −12,497,000 € and 363 staff. ↗
  • 2025-10WHOOP sued Polar on 14 October 2025 in New York under the Lanham Act, claiming the Loop copies WHOOP's band trade dress (a fabric band over the sensor, no display, metallic trim). WHOOP asks for damages, an injunction against US sales and a jury trial. Polar denies the claims. ↗
  • 2025-09Polar launched POLAR Loop, its first screen-free, subscription-free wearable band. ↗
  • 2025-05Polar launched the Fitness Program in April 2025 and brought it to iOS and the US market in May 2025. ↗
  • 2024-12Polar introduced Polar 360, described as 'the first fully scalable wearable for businesses'. ↗
  • 2018-07De Correspondent reported that the public map in the Polar Flow app could expose users' names and home addresses, including soldiers and intelligence staff; Polar then switched off some map-sharing features. ↗
  • Polar says it has registered 600+ patents since 1977 and that 17,500 studies are listed in the Polar Research Library. ↗
5

Not yet confirmed

Claims seen in only one non-official place. Shown so they can be checked, not as findings.

  • Group figures (2025 turnover €112.2M, down 2.75% from €115.4M; operating loss €11.0M; net loss €14.8M; average headcount 937, down from 972): seen only in a web-search summary of the5krunner.com (2026-09-12), whose page sits behind a Cloudflare challenge and was not opened.
  • Group revenue €170M (2020) and €112M (2022) with a €31M operating loss in 2022: Wikipedia, citing Talouselämä (paywalled, not opened).
  • About 1,200 employees, 26 subsidiaries, 35,000+ retail outlets in 80+ countries: Wikipedia, undated.
  • Loop launch prices of GBP 149.50 / EUR 179.90 / USD 199.90, a Japanese Makuake pre-sale raising about ¥9M, and a general Japan release in January 2026: search summaries only (the5krunner / techno-edge.net).
  • Ownership: the Säynäjäkangas family chairs the board, but no source opened names the shareholders. 'Private' rests on there being no listing or ticker.
S

Sources

Retrieved 2026-11-08.

  1. Polar Loop | Screen-Free Wearable Health Band & Fitness Tracker — Polar Electro
  2. POLAR Street X — Polar Electro
  3. Polar Vantage V3 — Polar Electro
  4. Polar Vantage M3 — Polar Electro
  5. Polar Grit X2 Pro — Polar Electro
  6. Polar Grit X2 — Polar Electro
  7. Polar Ignite 3 — Polar Electro
  8. Polar H10 — Polar Electro
  9. Polar Verity Sense — Polar Electro
  10. Polar Fitness Program — Polar Electro
  11. Who we are — Polar Electro
  12. Media Room (dated press-release index) — Polar Electro
  13. Polar Electro Oy – yleiskuva — Suomen Asiakastieto Oy
  14. Polar Electro Oy – päättäjät (source: Kaupparekisteri) — Suomen Asiakastieto Oy
  15. Whoop sues Polar — Gadgets & Wearables
  16. Polar patent ruling — Gadgets & Wearables
  17. Polar Electro — Wikipedia
  18. openFDA 510(k) – searched applicant 'polar electro', 'polar'; registrationlisting 'polar electro' (no matches) — US FDA