Suunto
Finnish maker of GPS sports and outdoor watches (Race, Vertical, Run, Core lines), dive computers (Ocean, Nautic) and sports headphones, aimed at endurance athletes, trail runners, mountaineers and divers. It earns its money mainly from selling hardware. The Suunto app, offline maps and SuuntoPlus are free with the watch, and an AI Coach launched in October 2026. Amer Sports sold Suunto to Liesheng in 2022, and operations stay in Vantaa.
8 devices · 0 clearances on file · researched 2026-11-08
- Headquarters
- Vantaa, Finland
- Founded
- 1936
- Ownership
- Division of Liesheng (Guangdong, China; maker of the Haylou brand)
- Website
- suunto.com
- Focus
- sports performance, outdoor/navigation, fitness, recovery, sleep
- Membership
- Suunto AI Coach · optional ↗Suunto says the AI Coach is an AI-powered conversational coaching experience in the Suunto app, launched 15 Oct 2026 with the Race 3S as its first home. Suunto did not state a price. Offline maps are described as free on the watches. The watches work without the coach, so the subscription is not required.
- Leadership
- Heikki Norta CEO and Brand President (as named January 2022; current status not confirmed) ↗
Ma Hao Chairman of Liesheng (2022); director of Suunto Oy's UK registration since 24 Oct 2024 ↗ - Employees
- 214 (2025, Suunto Oy (Finland) only; 2024: 276, 2021: 325) ↗
- Revenue
- EUR 85,552,000 (2025, Suunto Oy total, Finnish entity (2024: EUR 75,656k; 2023: EUR 86,351k; 2025 operating profit EUR 1,977k after losses of EUR 8,343k in 2024 and EUR 12,055k in 2023)) ↗
- Last round
- acquisition · 2022-05
- Investors
- Liesheng
- Directory
- Suunto on /companies →
1
Devices
Each device as the maker lists it; a dash means no source states the figure.
| Device | Form | Status | Sensors | Battery | Price |
|---|---|---|---|---|---|
| Suunto Race 3S ↗2026-1056 g titanium case, 1.32" AMOLED at 2,000 nits, sapphire glass, 38 h dual-band GPS, 64GB of offline maps, ships with the Suunto AI Coach. Up to 10 days in training mode, 12 days in daily mode. | watch | On sale | optical HR, GPS (dual-band) | 12 d | Price is loaded by script on suunto.com and was not read. The press reports US$599, but the source is blocked (see unverified). |
| Suunto Run 2 ↗2026-0935 g running watch, 2,000-nit AMOLED, about 10 days of daily use, 24 h dual-band GPS. Launched with the Smart Heart Rate Belt 2 (ECG-based R-R data, running-form metrics). | watch | On sale | optical HR (12-channel), GPS (dual-band L1+L5: GPS, GLONASS, Galileo, BeiDou, QZSS) | 10 d | AUD 599 (4GB) / AUD 699 (64GB) RRP, PR Newswire APAC 8 Sep 2026. Smart Heart Rate Belt 2 is AUD 249, available worldwide from 15 Sep 2026. |
| Suunto Core 2 ↗2026-07ABC outdoor watch with no GPS, user-replaceable CR3032 cell rated up to 15 months, LED dot-matrix display, red/green backlight, MIL-STD-810H tested, first Core with Bluetooth. | watch | On sale | altimeter, barometer, digital compass, step counter | — | — |
| Suunto Vertical 2 ↗2025-091.5" LTPO AMOLED at 1–120 Hz and up to 2,000 nits, built-in LED flashlight, 65 h multi-band GPS, 250 h tour mode. | watch | On sale | optical HR (redesigned), GPS (multi-band) | 20 d | AU $1,099 / NZ $1,279 (stainless steel), AU $1,199 / NZ $1,399 (titanium), on sale from 15 Oct 2025 (PR Newswire APAC). The US release was dated New York, 30 Sep 2025; its US$ prices were not read. |
| Suunto Race 2 ↗2025-081.5" AMOLED, 55 h multi-band GPS, 200 h tour mode, ZoneSense, more than 115 sport modes. Launched with the Wing 2 headphones. | watch | On sale | optical HR, GPS (multi-band), compass | 18 d | AU $899 / NZ $1,049 (stainless steel); titanium AU $999, on sale from 16 Sep 2025 (PR Newswire APAC, 27 Aug 2025). |
| Suunto Run ↗2025-0536 g, AMOLED, up to 20 h dual-band GPS training, offline music storage. | watch | On sale | optical HR, GPS (dual-band) | 12 d | AU $449.99 (PR Newswire APAC, 13 May 2025) |
| Suunto Ocean ↗2024-06Dive computer and GPS sports watch in one (Bühlmann 16 GF algorithm, nitrox, freediving modes). Made in Finland on 100% renewable energy, ISPO Award. | watch | On sale | GPS, barometer, depth sensor (dive computer), wireless tank pressure (Tank POD) | — | — |
| Suunto Race S ↗2024-06Smaller Race. AMOLED touch screen, crown button, 30 h multi-band GPS, HRV-based recovery. | watch | On sale | optical HR, GPS (multi-band) | 9 d | — |
3
Partnerships
Teams, leagues, insurers and health systems that use or resell the devices.
4
Dated facts
Launches, lawsuits, acquisitions and filings, newest first.
- 2026-10Suunto launched the Suunto AI Coach in the Suunto app alongside the Race 3S. ↗
- 2026-02Suunto officially entered the Mexican market. ↗
- 2026-02Suunto marked 90 years since its founding. ↗
- 2024-09Suunto launched ZoneSense, a real-time intensity measure based on HRV. ↗
- 2024-06Suunto Race launched on 13 Oct 2023. By the end of May 2024, Race users had run 6,045,349 km and cycled 4,223,211 km. ↗
- 2022-05Amer Sports and Liesheng completed the Suunto transaction. Suunto stays headquartered in Vantaa, with its factory in Finland. ↗
- 2022-03Suunto suspended all commercial activities in Russia as of 2 March 2022. ↗
- 2022-01Amer Sports agreed to sell Suunto to Liesheng, which was founded in Guangdong in 2015 and makes the Haylou brand. Transaction details were not disclosed. ↗
- 2021-10Suunto's Movesense sensor business was sold to a company owned by its general manager, effective 1 Oct 2021. The price was not disclosed. ↗
- 1936-01Tuomas Vohlonen patented a production method for a liquid-filled compass, which founded Suunto. ↗
5
Not yet confirmed
Claims seen in only one non-official place. Shown so they can be checked, not as findings.
- Race 3S US price of US$599 (EUR 499 / £435) and US on-sale date of 29 Oct 2026: seen only in web-search summaries of the5krunner.com and idevice.com; the5krunner returned a Cloudflare challenge
- AI Coach free for three months, then paid (price not announced): the5krunner.com headline only, page not opened
- Vertical 2 US$599 steel / US$699 titanium, Race 2 US$499 / US$599: Gizmochina and Wareable search summaries; both returned 403
- Heikki Norta still CEO in 2026: no source after January 2022 opened; Companies House shows him leaving the UK-branch board on 10 May 2022
- Wikipedia infobox gives '300+' employees
- openFDA lists only one Suunto record, an unrelated 1997 ophthalmic 510(k) (K971644, CEBE, Suunto USA) — no wearable clearance.
S
Sources
Retrieved 2026-11-08.
- New ownership broadens Suunto's shoulders… — Suunto
- Suunto Head Office — Suunto
- Heritage — Suunto
- Suunto Race 3S — Suunto
- Suunto Run 2 — Suunto
- Suunto Vertical 2 — Suunto
- Suunto Race 2 — Suunto
- Suunto Core 2 — Suunto
- Introducing Suunto Core 2 — Suunto
- Why We Built Suunto AI Coach — Suunto
- Suunto Run 2… — PR Newswire
- Suunto launches Vertical 2… — PR Newswire
- Suunto introduces the Race 2 and Wing 2 — PR Newswire
- Suunto Run — Built to Power Every Runner's First Finish Line — PR Newswire
- SUUNTO mediaroom (release dates) — PR Newswire APAC
- Amer Sports divests Suunto to Liesheng — Amer Sports
- Amer Sports completes Suunto transaction — Amer Sports
- Suunto Oy taloustiedot — Asiakastieto
- SUUNTO OY officers — Companies House
- Suunto — Wikipedia
- openFDA 510(k) search: Suunto — FDA