Private#1 of 7 in this industry2 markets
United Rentals
equipment rentalsheavy constructionheavy machinery
Revenue$16.1Bfrom a sourced record
Markets named in2across this research
Incumbent in1the one to displace
Rank in industry1 / 7by revenue
01
Where it competes
Every market in this research that names United Rentals. Where it is the named incumbent it leads the list. The entry signal is the market’s, not the company’s — it says how open that market is to someone new.
| Market | Role | Share | Entry signal |
|---|---|---|---|
| General Rental Centres 5323 General rental centres |
Incumbent | 15% | 13% entry signal |
| Excavation & Site Preparation 238910 Site preparation contractors |
Competitor | — | 29% entry signal |
02
Others in General rental centres
Ranked by revenue. Companies that disclose none follow, ordered by how many markets name them.
| 1 | United Rentals Private | $16.1B |
| 2 | Herc NYSE:HRI | $4.4B |
| 3 | Home Depot rental counters Private | — |
| 4 | Lou-Tec Private | — |
| 5 | Simplex Private | — |
| 6 | Stephenson's Rental Services Private | — |
| 7 | Sunbelt Rentals Private | — |
Company details are from the search.cos database (snapshot 2026-10-10); market roles, shares and sourced revenue are from the research records linked above. Filed under the industry it serves — a software vendor sits with the industry that buys from it. Ranks convert currencies at approximate rates to put companies in order; every figure shown is in the currency it was reported in.