Wisconsin
Wisconsin: the places inside it, the companies based here, and where this atlas has research on it.
state · population 6,000,000 (registry) · North America · page prepared 2026-11-07
Visiting rather than moving? The free guidebook for Wisconsin →
A
Wisconsin at a glance
Rolled up from the 29 regions inside Wisconsin on this site, with census figures from Statistics Canada.
Population5,892,023
census
Places inside29
18 with a full /local page
Businesses on file108,801
business register, all places inside
Companies headquartered103
in the company directory
Who represents them5
places with a /politics page
Property & employers5 · 0
/property and /employers records
L
Who leads Wisconsin, and how households are doing
Researched 2026-11-08 from official statistics; every figure links to its source.
Leadership
Economy & households
- Population
- 6,063,978 persons (official final estimate, Jan 1 reference date) (2026-01) ↗
- GDP
- 473,000 USD millions, current dollars (gross state product; Wikipedia citing BEA: $473 billion) (2025) ↗
- Unemployment
- 3.2 % (seasonally adjusted, preliminary; ranked 9th lowest among states) (2026-09) ↗
- Median household income
- 77,488 USD (2024 ACS 1-year; 2023 was 76,823) (2024) ↗
- Debt per person with a credit report
- 49,210 USD total debt balance per capita (consumers with a credit report; US 63,200) (2025-Q4) ↗
H
Home prices in the biggest cities
As each source measures them (benchmark, median or average sale price); not directly comparable across measures.
| City / metro | Price | Measure | As of |
|---|---|---|---|
| Milwaukee County (Milwaukee) ↗ | 287,788 USD | median sale (residential, monthly) | 2026-09 |
| Dane County (Madison) ↗ | 480,000 USD | median sale (residential, monthly) | 2026-09 |
| Waukesha County ↗ | 521,000 USD | median sale (residential, monthly) | 2026-09 |
| Brown County (Green Bay) ↗ | 360,000 USD | median sale (residential, monthly) | 2026-09 |
| Kenosha County (Kenosha) ↗ | 326,500 USD | median sale (residential, monthly) | 2026-09 |
| Racine County (Racine) ↗ | 330,000 USD | median sale (residential, monthly) | 2026-09 |
| Outagamie County (Appleton) ↗ | 350,000 USD | median sale (residential, monthly) | 2026-09 |
| Wisconsin statewide ↗ | 342,000 USD | median sale (residential, monthly) | 2026-09 |
G
Languages
Official-language and home-language figures as the census reports them.
C
Largest companies in Wisconsin
Ranked by the measure shown, from the cited ranking or filing.
| Company | Measure | Value | As of |
|---|---|---|---|
| Northwestern Mutual (Milwaukee) ↗ | revenue | 43,676.2 USD million (Fortune 500 2026, rank 109) | 2026 |
| Fiserv (Milwaukee) ↗ | revenue | 21,193 USD million (Fortune 500 2026, rank 215) | 2026 |
| American Family Insurance Group (Madison) ↗ | revenue | 19,556.8 USD million (Fortune 500 2026, rank 226) | 2026 |
| ManpowerGroup (Milwaukee) ↗ | revenue | 17,957.1 USD million (Fortune 500 2026, rank 247) | 2026 |
| Kohl's (Menomonee Falls) ↗ | revenue | 15,527 USD million (Fortune 500 2026, rank 289) | 2026 |
| Oshkosh (Oshkosh) ↗ | revenue | 10,422.3 USD million (Fortune 500 2026, rank 411) | 2026 |
| WEC Energy Group (Milwaukee) ↗ | revenue | 9,800.1 USD million (Fortune 500 2026, rank 424) | 2026 |
| Rockwell Automation (Milwaukee) ↗ | revenue | 8,342 USD million (Fortune 500 2026, rank 467) | 2026 |
F
Worth knowing
- 2026-11Democrat David Crowley (Milwaukee County executive) won the Nov 3, 2026 governor's race over Republican Tom Tiffany, 54.1% to 45.9% (99% reporting), with Sarah Godlewski as running mate; Gov. Tony Evers did not seek a third term. Crowley takes office January 2027 and will be Wisconsin's first African-American governor. Democrats also won control of the state Senate and Assembly. ↗
- 2026-09Wisconsin had the fastest personal income growth of any state in Q2 2026, 6.4% at an annual rate, and the fastest growth in personal current transfer receipts, 13.0%. ↗
- 2026-10The official state estimate puts Wisconsin's population at 6,063,978 on Jan 1, 2026, up 170,260 (2.9%) from the 2020 Census count of 5,893,718. ↗
- 2026-09Existing home sales fell 2.4% year over year in September 2026, while the statewide median price rose 1.5% to $342,000. Mortgage rates were up about 0.5 points over 12 months. ↗
- 2025-12Wisconsin's total household debt per capita was $49,210 at Q4 2025, against a US figure of $63,200 (NY Fed / Equifax). ↗
- 2026-06Eight Wisconsin-headquartered companies are on the 2026 Fortune 500, led by Northwestern Mutual at No. 109. ↗
D
Census
US Census Bureau American Community Survey.
Median household income$75,670
Median rent$1,045/mo
Immigrants5.1%
Renters32.1%
Aged 65+18%
Unemployment3.3%
Low income10.6%
Speak a language other than English8.2%
Languages spoken at home (other than English)
- Spanish269,020 · 4.6%
- Other Asian and Pacific Island languages62,917 · 1.1%
- German or other West Germanic languages40,007 · 0.7%
- Other Indo-European languages38,244 · 0.6%
- Russian, Polish, or other Slavic languages18,011 · 0.3%
- Chinese (incl. Mandarin, Cantonese)16,887 · 0.3%
- Other and unspecified languages15,067 · 0.3%
- French, Haitian, or Cajun8,702 · 0.1%
- Arabic8,156 · 0.1%
- Tagalog (incl. Filipino)7,149 · 0.1%
B
Largest places in Wisconsin
By registry population; places with a full /local page are marked.
- 1.Milwaukee, Wisconsin full577,222
- 2.Madison, Wisconsin full269,840
- 3.Green Bay, Wisconsin full107,395
- 4.Kenosha, WI full99,986
- 5.Racine, WI full77,816
- 6.Appleton, Wisconsin full75,644
- 7.Waukesha, WI full71,158
- 8.Eau Claire, Wisconsin full69,421
- 9.Oshkosh, Wisconsin full66,816
- 10.Janesville, Wisconsin full65,615
- 11.La Crosse, Wisconsin full52,680
- 12.Sheboygan, Wisconsin full49,929
- 13.Fond du Lac, Wisconsin44,678
- 14.Wausau, Wisconsin full39,994
- 15.Fitchburg, WI29,609
R
Inside Wisconsin
29 regions have Wisconsin as their parent.
- Appleton, Wisconsin
- Ashland, Wisconsin
- Cable, Wisconsin
- Eau Claire, Wisconsin
- Egg Harbor, Wisconsin
- Fitchburg, WI
- Fond du Lac, Wisconsin
- Green Bay, Wisconsin
- Janesville, Wisconsin
- Kenosha, WI
- La Crosse, Wisconsin
- Lake Geneva, Wisconsin
- Madison, Wisconsin
- Milwaukee, Wisconsin
- Oconomowoc, Wisconsin
- Oshkosh, Wisconsin
- Pewaukee, WI town
- Platteville, Wisconsin
- Racine, WI
- Rhinelander, Wisconsin
- Sheboygan, Wisconsin
- Stevens Point, Wisconsin
- Sturgeon Bay, Wisconsin
- Superior, Wisconsin
- Verona, Wisconsin
- Waukesha, WI
- Wausau, Wisconsin
- Wisconsin Dells, WI
- Wisconsin Rapids, WI
C
Companies based in Wisconsin
15 in the Research Upon company directory list their headquarters here, and 103 across Wisconsin and the places inside it — search them all below.
| Company | Industry | Founded |
|---|---|---|
| All-Juice | 1926 | |
| Borzynski Farms | 1973 | |
| Bula Gieringer Farms | 1980 | |
| Century Foods | ||
| Gary Bula Farms | 1971 | |
| Hartung Brothers | 1975 | |
| Heartland Farms | 1945 | |
| Infinity Beverages | ||
| Krier Foods | ||
| Okray Family Farms | Food | 1905 |
| Paramount Farms | 1955 | |
| Sowinski Farms | 1932 | |
| Weekly Farms | 1974 | |
| Worzela & Sons | 1964 | |
| Wysocki Produce Farm | 1964 |
areaAbout this page: figures for the whole of Wisconsin are rolled up from every region inside it; each place inside has a page of its own, and the companies headquartered here are listed above.