Janesville, Wisconsin
What Janesville is made of: the communities whose institutions are here, the sectors its 4,095 businesses sit in, the franchises already on the ground, and the services a newcomer could start.
4,095 businesses on file · 151 trades · 33 sectors · census population 65,813 · registry population 65,615 · built from geonet.janesville on 2026-10-07
Visiting rather than moving? The free guidebook for Janesville → — the free guidebook for this region: why go, what to see, what is open when it rains.
The local economy
What the business base is made of, what it is specialised in against the national pattern, and what that mix implies. This is the part a development office would read first.
Composition, not health. geonet records what trades exist and where; it does not record formation, closure, employment or revenue, so none of those appear here. What makes this economics rather than a directory is the NAICS coding: it lets the local mix be read against the BLS survival curves and against the 323 industry groups this research has screened.
Every industry group on this page links through to its NAICS page, and to the screened market report where this research has one — that is what the trait-to-NAICS coding buys.
What this city is specialised in
Location quotient is this city's share of a trade divided by the same share across 10 US metro tables. Above 1.25 is the conventional threshold for a local specialisation.
Thin against the national pattern
Common trades that are under-represented here. For someone deciding what to open, this is the more useful half of the table — though a gap can mean unmet demand or a market that does not work here, and this does not tell you which.
The base against the entry screen
Businesses by the entry signal of the industry group they sit in, from the /markets screen. A large "structure decides" share means most local trades are ones where being better than the incumbent does not by itself win. A trade is matched to the screened record at whatever level the research wrote it — the same code, a broader one, or a narrower one. Where a group holds several screened sub-markets the count is shown, because no single one of them speaks for the whole group.
How to read the survival figure
Each sector's five-year establishment survival rate, weighted by how many of this city's businesses sit in that sector. It is a property of the MIX, not of these businesses — it says what survival this composition would imply at US private-sector rates, because no Canadian equivalent series exists.
Weighted over 95.7% of the coded base — public administration carries no curve. Source: Business Employment Dynamics — Table 7, Survival of private sector establishments by opening year, US Bureau of Labor Statistics.
And what it does not measure
A "mixed" trait is one that genuinely spans codes — "computers" covers systems design, repair and supply. The clear share is how much of this reading rests on unambiguous coding. Business density also reflects how completely the directory covers a place, not only how many businesses are in it — so it compares poorly between a city the register knows well and one it does not.
Who lives here, and who the city is for
The census: the only figures on this page that count people rather than businesses, and the three cohort readings they make possible.
The register says what trades exist. The census says who lives here — and it is the only thing on this page that counts people. Figures are American Community Survey 2019–2023 five-year estimates for Janesville city, Wisconsin, the incorporated place, which is the city proper, and every comparison is against the United States as a whole, from the same ACS tables.
Detailed language is not published for American places. B16001, the table with individual languages, has no place-level rows; C16001 is what exists, and it names six languages and groups the rest into families. A Canadian city on this site names about forty.
Who the city is for
Three readings, each built from real numbers against real benchmarks. This is not an index. Every signal is shown with its own value, its benchmark and which way it points, and the band simply counts how many point the same way — so a reader who disagrees with one signal can drop it and still use the rest.
Seniors
strongIs this a place to grow old, and is the care here?
| Residents 65 and over | 17.6% | –16.8% |
| Residents 85 and overthe group that needs care rather than the group that is merely retired | 2.4% | ▲1.9% |
| Median age | 40 years | –38.7 years |
| Poverty ratethe US poverty threshold — a different definition from the Canadian pages, and not comparable to them | 9.6% | ▲12.4% |
| Medical clinics per 1,000 residentsfrom the business register | 0.26 | – |
| Pharmacies per 1,000 residentsfrom the business register | 0.3 | – |
| Median rent | 1037 $/mo | ▲1348 $/mo |
A high share of over-65s says other people made this choice; it does not say the care exists. The register has no category for a hospital at all, so distance to an emergency department is still missing.
Students and young adults
moderateIs there a reason to be here between 19 and 25, and can they afford it?
| Residents 20 to 24 | 6.3% | –6.5% |
| Residents 15 to 19the cohort arriving next | 5.9% | –6.5% |
| Renter householdsa rental market is what makes a place possible to move to | 33.5% | –35% |
| Median rent | 1037 $/mo | ▲1348 $/mo |
| Unemployment rate | 4.6% | ▲5.2% |
| Degree holders in the adult population | 26.9% | ▼35% |
| Drinking places and recreationfrom the register | 20 | – |
Post-secondary institutions in the city are listed further down this page; where there are none, a high 20-to-24 share usually means work rather than study.
Newcomers and other-language speakers
thinIs there already a community here, and has anyone built anything for it?
| Foreign-born residents | 3.6% | ▼13.9% |
| Arrived 2010 or laterthe band the ACS publishes; the Canadian pages use 2016 to 2021, so the two are not comparable | 11.8% | ▼29.4% |
| Speak a language other than English at home | 6.3% | – |
| Language groups above the reporting floor | 6 | – |
| Median household income | 71664 $ | –78538 $ |
The American census does not publish individual languages for a city — only the eleven groups below, six of which are single languages. A Canadian city on this site names about forty, so the two sections are not the same depth and should not be read as if they were.
What is spoken at home, and whether anyone built for it
The register-versus-census cross-check on the Canadian pages is not possible here: the ACS publishes language in groups, so "Other Indo-European languages" cannot be matched against an institution that names a community.
| Spoken most often at home | Speakers | Share | Community in the register | Institutions |
|---|---|---|---|---|
| Spanish | 2,936 | 4.5% | not mapped to a marker | 0 |
| Other Asian and Pacific Island languages | 372 | 0.6% | not mapped to a marker | 0 |
| German or other West Germanic languages | 329 | 0.5% | not mapped to a marker | 0 |
| Other Indo-European languages | 220 | 0.3% | not mapped to a marker | 0 |
| Chinese (incl. Mandarin, Cantonese) | 198 | 0.3% | not mapped to a marker | 0 |
| Russian, Polish, or other Slavic languages | 101 | 0.2% | not mapped to a marker | 0 |
The rest of the profile
| Characteristic | Here | Canada |
|---|---|---|
| Residents 65 and over | 17.6% | 16.8% |
| Residents 85 and over | 2.4% | 1.9% |
| Residents 20 to 24 | 6.3% | 6.5% |
| Arrived 2016 to 2021 | 11.8% | 29.4% |
| Non-permanent residents | — | — |
| Speak a non-official language at home | 6.3% | — |
| Renter households | 33.5% | 35% |
| Spending 30% or more on shelter | — | — |
| Participation rate | 65% | 63.5% |
| Unemployment rate | 4.6% | 5.2% |
| Median household income, 2020 | 71664 $ | — |
| Median after-tax household income, 2020 | — | — |
| Prevalence of low income (LIM-AT) | 9.6% | — |
| Bachelor degree or higher | 26.9% | — |
The one thing to keep in mind
Five-year estimates pooled over 2019–2023, so a figure is an average of the period rather than a single year, and every value carries a margin of error this extract does not keep. Unlike the Canadian census, which counts everyone, the ACS is a sample — a small place's figures are correspondingly uncertain. ACS five-year estimate for the incorporated place, which is the city proper. It will differ from the figure in wander.regions, which is sometimes a metropolitan population.
Source: American Community Survey 2019–2023 five-year estimates — Table-based summary file, 2023, United States Census Bureau, under the US federal government work, public domain. National comparison: The United States row of the same ACS tables, not an average of places — roughly a third of Americans live outside any incorporated place, so summing places would understate the country.
The communities the register shows
A community appears in the business register before it appears in prose — a national church, a society, a credit union, a newspaper. Those are counted as institutions, and they are what suggests residents. A restaurant serving a cuisine is counted separately as trade, because every city has those and they say nothing about who lives nearby. The ranking is by institutions.
| Community | Institutions | Worship | Trade | Where it shows |
|---|---|---|---|---|
| German | 1 | — | 1 |
German American Social Club |
| Chinese | — | — | 3 | |
| Spanish-speaking | — | — | 3 | |
| Polish | — | — | 3 | |
| Thai | — | — | 2 | |
| Italian | — | — | 2 | |
| Dutch | — | — | 2 | |
| Irish | — | — | 2 |
Where the communities are
Streets, not neighbourhood names. The data knows that Greek institutions sit on one street and Greek restaurants on another; it does not know the word "Greektown", so it does not use it.
What the city is made of
Every business on file, grouped by the sector it trades in. This is the economic-development view: where the 4,095 businesses actually are, and the specific trades inside each sector.
| Sector | Businesses | Share | What is in it |
|---|---|---|---|
| Construction | 362 | 8.8% | home builder (73) · painting (45) · plumbing (40) · general contractor (35) · concrete (29) · excavating (19) · electrician (18) · machinery (17) |
| Living | 250 | 6.1% | place of worship (77) · cleaning (32) · apartment (32) · furniture (21) · veterinary (20) · daycare (19) · appliances (12) · property (11) |
| Business | 216 | 5.3% | government (96) · consulting (43) · association (24) · accounting (22) · vending (6) · cemetary (5) · foundation (4) · auction (3) |
| Dining | 166 | 4.1% | restaurant (116) · pizza (19) · pubs (11) · diner (7) · steakhouse (7) · burgers (5) · mexican food (1) |
| Finance | 162 | 4% | insurance (79) · bank (37) · credit union (12) · real estate (10) · mortgage (5) · loans (2) · stock broker (2) |
| Health | 145 | 3.5% | physician (22) · medical clinic (17) · chiro (17) · pharmacy (12) · home healthcare (8) · optical (8) · medical supplier (1) |
| Automotive | 143 | 3.5% | autos (53) · auto repair (30) · auto parts (8) · motorcycle (6) · detailing (5) · scooter (4) · tires (1) · truck repair (1) |
| Beauty | 128 | 3.1% | hair stylist (82) · dentist (25) · barber (12) |
| Agribusiness | 123 | 3% | landscaping (57) · dairy (29) · forestry (13) · fresh produce (11) · livestock (9) · vegetable (2) · fertilizer (1) · irrigation (1) |
| Retail | 115 | 2.8% | gifts (25) · jeweler (15) · toys (13) · photography (13) · antiques (11) · fuel (9) · flowers (7) · convenience (6) |
| Logistics | 103 | 2.5% | truck transportation (63) · storage (23) · railroad (2) · towing (1) · packaging (1) |
| Realty | 82 | 2% | real estate (80) · realtor (2) |
| Education | 81 | 2% | school (62) · writing (11) · library (5) · garden (2) · landscaping (1) |
| Construction & Realty | 79 | 1.9% | |
| Living & Home | 69 | 1.7% | garden (1) |
| Tech | 62 | 1.5% | computers (39) · wireless (11) · telecom (4) |
| Law | 59 | 1.4% | lawyer (19) · mediator (7) |
| Media | 57 | 1.4% | signs (25) · advertising (20) · printing (7) · books (5) |
| Manufacturing | 53 | 1.3% | industrial supplier (19) · fabrication (9) · chemical (8) · machinery (6) · salvage (2) · pallets (1) · landscaping (1) |
| Entertainment | 49 | 1.2% | amusement (17) · video (11) · video producer (9) · games (5) · music instruments (5) · nightclub (1) |
The franchises already here
Brands from a register of 2,024 franchise systems, matched into this city by name. A high count is a signal in both directions: the territory works, and it may be taken.
29 of these brands are a single common word — Metro, Avenue, Budget — so their counts include businesses that merely share the word. They are marked rather than dropped.
| Brand | Category | Here | Worldwide |
|---|---|---|---|
| Kwik Trip | convenience | 4 | 350 |
| Pizza Hut | pizza | 4 | 10,000 |
| St. John | retail | 4 | — |
| ACE Hardware | hardware | 3 | 4,700 |
| American Family Insurance | insurance | 3 | 4,000 |
| Burger King | fastfood | 3 | 11,000 |
| General Motors | auto | 3 | — |
| Taco Bell | tacos | 3 | 5,845 |
| U-Haul | car | 3 | 13,700 |
| Best Western | businesshotel | 2 | 4,200 |
| Curves For Women | fitness | 2 | 10,000 |
| Dairy Queen | fastfood | 2 | 5,900 |
| Great Clips | hair | 2 | 2,600 |
| Holiday Inn | businesshotel | 2 | — |
| Liberty Tax Service | tax | 2 | — |
| Ramada Inn | familyhotel | 2 | 740 |
| Salvation Army | retail | 2 | — |
| Steak 'n Shake | food | 2 | — |
| Super Wash | auto | 2 | 288 |
| American Eagle Outfitters | retail | 1 | 827 |
| Batteries Plus | retail | 1 | 254 |
| Blockbuster Video | video | 1 | 5,900 |
| Decorating Den | specialty | 1 | — |
| Dunkin' Donuts | donuts | 1 | 6,000 |
| Enterprise Rent A Car | car | 1 | 5,400 |
| Finish Line | retail | 1 | 700 |
| Fred Meyer | retail | 1 | 128 |
| Fred Meyer Jewelers | retail | 1 | 396 |
| Gander Mountain | retail | 1 | 50 |
| Harley Davidson locations | motorcycle | 1 | — |
| Hertz Rent A Car | car | 1 | 7,000 |
| Holiday Inn Express | familyhotel | 1 | — |
| Hollywood Tan | health | 1 | 13 |
| Home Depot | home | 1 | 2,104 |
| Jackson Hewitt Tax Service | tax | 1 | — |
| Jiffy Lube | auto | 1 | 2,200 |
| John Deere | auto | 1 | — |
| Kay Jewelers | retail | 1 | 839 |
| Lions Club | club | 1 | — |
| Little Caesars Pizza | pizza | 1 | 1,800 |
| Merle Norman Cosmetics | retail | 1 | 2,000 |
| Merry Maids | cleaner | 1 | 970 |
| Miracle-Ear | specialty | 1 | 1,500 |
| Molly Maid | cleaner | 1 | 500 |
| Motel 6 | budgethotel | 1 | 360 |
| Movie Gallery | video | 1 | 4,700 |
| NAPA Auto Parts | auto | 1 | 18,000 |
| Panda Express | fastfood | 1 | 1,072 |
| Piggly Wiggly | supermarket | 1 | 600 |
| Red Robin Gourmet Burgers | food | 1 | 250 |
| Sam Goody | retail | 1 | — |
| Select Inn | businesshotel | 1 | 16 |
| Sign-A-Rama | specialty | 1 | 800 |
| Super 8 | economyhotel | 1 | — |
| Sylvan Learning | school | 1 | 710 |
| Things Remembered | retail | 1 | 600 |
| Toys "R" Us | retail | 1 | 1,400 |
| Wal-Mart | retail | 1 | 6,500 |
| Wild Birds Unlimited | retail | 1 | 307 |
| Hallmark name only | greetingcards | 4 | 5,600 |
| Sears name only | inc | 4 | 2,300 |
| Limited name only | retail | 3 | — |
| Manor name only | retail | 3 | — |
| Walgreens name only | pharmacy | 3 | 4,000 |
| AllState name only | insurance | 2 | — |
| AutoZone name only | auto | 2 | 3,800 |
| Brookstone name only | retail | 2 | 306 |
| Honda name only | car | 2 | — |
| Michaels name only | retail | 2 | 805 |
| Aldi name only | supermarket | 1 | 5,000 |
| Archambault name only | retail | 1 | 15 |
| Beltone name only | specialty | 1 | 1,500 |
| CARQUEST name only | auto | 1 | 3,400 |
| CarStar name only | auto | 1 | 120 |
| Fibrenew name only | specialty | 1 | — |
| Fuddruckers name only | food | 1 | 200 |
| Greyhound name only | travel | 1 | — |
| Gymboree name only | retail | 1 | 550 |
| Hooters name only | food | 1 | 435 |
| Jacob name only | retail | 1 | 200 |
| Midas name only | auto | 1 | 1,800 |
| Nissan name only | auto | 1 | — |
| Origins name only | haircare | 1 | — |
| Petland name only | pet | 1 | 200 |
| Rockport name only | retail | 1 | — |
| Schnucks name only | supermarket | 1 | 100 |
| YMCA name only | fitness | 1 | — |
| Ziebart name only | auto | 1 | 500 |
Real estate as a local trade
Four unrelated jobs share the name: selling existing homes, owning and letting them, managing them for someone else, and building new ones. For anyone weighing a move or a licence these are the counts — and the ownership question goes to /property, which answers it building by building.
Real estate is a local job market in its own right, and four unrelated trades get the same name. Counts are businesses filed under each trade in the register, which lists a brokerage once however many agents work there — so this measures firms, not licensees.
Selling homes
5312Offices of agents and brokers — the resale market, and the biggest single trade in most Canadian cities.
Named in the register
- Academy — 3733 Fairfax CT
- Coldwell Banker — 400 Midland Ct # 101
- Dan Ley Properties — P.O. BOX 468
- Dave Squire Realty Group — 4441 Woodgate Dr
- First Choice Mortgage — 4450 Milton Ave # 201
- Grafft Investments — 315 W Milwaukee St
- Gryphon Enterprises — P.O. BOX 1125
- J B and R Realty — 1711 N Pontiac Dr
- L A Duesterbeck and Association — 4539 Woodgate Dr # C
- Lawton Suzy and Co — 1401 Creston Park Dr
- Pat Drugg Wisconsin Woods and — 519 Midland Ct
- RandS Development — 1226 Maple CT
- SandE Real Estate Investors — 11021 W Townsend Rd
- Westby Home Inspections
Owning and letting
5311Lessors of real estate: the buildings themselves, filed under the building rather than the owner.
Named in the register
- Janesville Commons Apartments — 3720 LA Mancha Dr
- Kennedy Apartments — 2920 Kennedy Rd # A
- Marshall Apartments — 408 S Main St
- Millenium Housing Foundation — 1639 Green Forest Run
- My Apartment — 15 N Arch St
- Park Place Apartments — 2738 Park Place Ln
- Park Place Apartments — 2707 E Racine St
- River Terrace Apartments — 120 N River St
- Riverview Heights Apartments — 930 N Washington St
- Southview Terrace — 832 Kellogg Ave
- Teamster Manor — 1112 Burbank Ave APT 109
- UCP Apartment Living Program — 2100 E Milwaukee St
- Wall Street Apartments — 2730 W Wall St
- Willard Haus Apartments — 2707 N Lexington Dr # 112
Managing for owners
5313Property managers, who run buildings the landlord does not.
Named in the register
- Action Clean — 3747 Braemore Dr
- Ameri Clean Home Shield — 305 S Walnut St
- American All Service — 1203 S Tarrant Rd
- Angels In Blue Jeans — 3307 Greenwood Dr
- Black Smith Prof Clg Svcs — P.O. BOX 2001
- Diversified Building Maint — 1105 N Touson Dr
- Housekeeping Services By Jodi — 1228 Anthony Ave
- Merry Maids — 2016 W Court St
- Miracal Maids — 2812 Lilac Ln
- Sutterlin Restorations — 609 W Court St
- Toms Turf — 3441 Buckhorn Trce
Building new homes
2361Residential builders and the general contractors who work for them.
Named in the register
- Brunsell Construction Service — 928 Todd Dr
- Design Classic Homes — 4126 N Newville Rd
- Diversified Building Mntnc — 1510 Honeysuckle Ln
- Eastwood Custom Homes — 2228 Humes Rd # 3
- Engineered Construction — 2715 Kennedy Rd
- Home Source One — 6219 Hwy 51
- K Bar H Construction — 10520 County Road A W
- Munns Construction — 520 Bostwick Ave
- Northridge Homes — 1164 Bruin Ln
- Schaetten Construction — 2021 Green Valley Dr
- Sheldon Homes — 4539 Woodgate Dr
- Shepherd Contractors — 3230 Midvale Dr
- Timberland Builders — 2134 S River Rd
- Zimwood Homes LTD — 2202 S River Rd
Financing it
5222Mortgage brokers and non-bank lenders.
Named in the register
- Citi Financial — 2228 Humes Rd
- Creative Mortgage Group — 539 Eisenhower Ave
- Main Street Mortgage Services — 50 S Main St
- Rightway Mortgage Service — 462 Midland Rd
- Rock County Mortgage — 32 S Main St
- Solutions Plus Mortgage — 101 E Milwaukee St
- Wisconsin Auto Title Loans — 1616 W Court St
On "how many doors"
How many doors a landlord holds is not in any of this. The register files an apartment building under the building, not its owner, and carries no unit count; there is no open dataset of Canadian landlords by portfolio. Where this research has established ownership it is in the /property record for the city, building by building, which is a different and much slower exercise.
Work where you go to them
The Ultimate 411 half of local: everything where the customer does not have to come to you.
A shop needs the customer to walk in. These 157 services do the opposite — the mobile mechanic, the mobile groomer, the bookkeeper, the junk haul — and they are the ones a person can start without a lease. 0 of them already match a trait filed in this city's register.
The 157 Service=1 rows in search.local: work where the provider travels to the customer. "present" counts businesses already filed under that exact trait name; a blank is a coverage gap, not proof of absence, because the two vocabularies were built separately.
home services
events
pets
luxury
healthcare
sporting goods
sports
business
outdoors
construction
travel
tools
Schools and colleges
wander.schools is a post-secondary table — universities and colleges. K-12 public and private schools are not in it, and only 7 of its 1,686 rows carry coordinates, so these are listed and not mapped.
In the business register
Where schooling shows up as a business rather than an institution — which is where K-12, tutoring and childcare appear.
Health and care
What a person moving a parent here would ask first. The register files clinics and pharmacies; it has no category for a hospital at all, so hospitals are matched by name and the limit is stated rather than hidden.
Matched on the name "hospital"
- Blackhawk Veterinary Hospital — 1808 Lafayette St
- Badger Veterinary Hospital — 3113 Mccormick Dr
- Animal Hospital Pet Clinic — 1802 Mineral Point Ave
- Helbing Veterinary Hospital — 1725 W State St
- Mercy Hospital — P.O. BOX 5003
- Mercy Hospital — 1000 Mineral Point Ave
- Mercy Hospital — 222 N Franklin St
geonet carries no 'hospital' trait, so these are matched on the business name. A distance-to-hospital figure needs a source that states hospital locations.
What this record cannot tell you
Named in full, because the gaps are the part most likely to be misread as an answer.
- Census figures are 2021, taken on 11 May 2021: income is for 2020 and the labour figures were measured mid-pandemic, so the unemployment rate on this page is a 2021 reading rather than a current one.
- wander.schools is now readable, but it holds universities and colleges only and 1,679 of its 1,686 rows have no coordinates. K-12 public and private schools need a separate source — in Ontario the Ministry of Education school finder, in British Columbia the provincial school list. wander.citytowns, hotels and territories remain denied to the ru user.
- No 'hospital' trait exists in geonet; distance to a hospital needs an external source such as StatCan's Open Database of Healthcare Facilities.
- 95.2% of businesses here carry no coordinates, so a map or address lookup would miss them. Postal codes reach 100%.
Built from
geonet.janesville— the local business registerwander.regions— city name, population, metrosearch.local— trait vocabulary and the come-to-you servicessearch.cozfranchises— 2,024 franchise brands