Vertical software45% entry signalMarket screen3 sourced figuresOne thing must be trueincumbent vulnerability

Electrical Contractor Software

Prepared 2026-09-08

The buyer population — Electrical contractors and other wiring installation contractors

Base industry report for 238210 →
Establishments · CanadaA
15,680
with employees
Under 10 employeesA
79%
most common size: 1–4
Establishments · USA
81,842
Employment · USA
951,773
12 per establishment
Payroll · USA
$68.4B
$72k per employee

Of 15,680 Canadian establishments with employees, 79% have fewer than ten — an industry of very small operators. Each of those is one potential account, before any filter for size or fit.

Entry signal — what decides who wins here

One thing must be true
Structure decides One thing must be true Execution decides

Entry turns on a single condition that can be named and tested before much is spent. Clear it and this becomes an execution question; fail it and no amount of operating skill helps.

What you would have to beat

Displace an incumbent the screen found well defended — payments attached to the workflow, data that does not leave, a contract that renews itself. Share here means giving a buyer a reason to break something that currently works, which is a higher bar than being better.

How it was read
Binding constraintUNVERIFIEDincumbent vulnerability — Executional — a better operator can move it.
Measured inputsUNVERIFIEDnot applied — This is a software market. The industry’s business counts describe its BUYERS, not the market being entered, so they are left out of the signal.
How many new establishments are still tradingA
Construction, US · opened 2020
83.2%
1 year
68.2%
3 years
56.5%
5 years
42.6%
10 years
opened 2015

Measured, not forecast: the share of US establishments opening in one year that were still active later. It counts good operators and bad ones together, which is exactly why it is the honest answer to “what are the odds”. It is for the whole sector rather than this market, and the ten-year figure comes from an older cohort because no younger one has reached ten years.

This is not a probability of success, and it is not a verdict on you. No survival probability is published per market, and inventing one would be worse than saying so. What the bar reads is how much of the outcome sits inside an operator's control: green means the hurdles are ones a better operator clears, red means the binding constraint is capital, an asset or a permission rather than execution. Someone arriving with an advantage this screen did not assume can win a market shown in red.

Companies named in this market · 5

The binding constraint — incumbent vulnerability

Structurally identical to the mechanical trades study and served by the same incumbent. Rather than duplicate it, the service-agreement wedge identified in 238220 should be tested across both trades at once — electrical contractors run the same maintenance-agreement model. Sourced update: ServiceTitan closed FY2026 at $961M, +24%. Electrical contractors are served by the same platform as the mechanical trades studied at 238220, so this market has no incumbent of its own to attack.

I

The incumbent

Who owns this market and who is coming for it. Fields a screen never reached say so rather than guessing.

Incumbent
ServiceTitan
Scale
FY2026 revenue $961M across all trades, +24% YoY; electrical is served by the same platform sold to HVAC and plumbing
Challengers
Procore, Jobber, FieldEdge, Housecall Pro
Lock-in mechanism
Not assessed — screened before diligence
Price movement
24% growth at nearly $1B of revenue
Is the buyer consolidating?
No
F

Financials & market size — sourced

Figures that came from a filing, a results release or reputable reporting, each carrying its evidence tier.

ServiceTitan revenue, FY2026A $961M, +24% YoY
ServiceTitan Q4 FY2026 revenueA $254M, +21%
Annualised revenue run rateA surpassed $1B
$

Market size, derived

Built from the competitor set upward rather than quoted from a forecast. Published TAMs in these categories are frequently reverse-engineered from each other, so any published figure is checked against the vendor arithmetic rather than trusted on its own.

Revenue floor
$961M

Disclosed revenue from 1 of 2 named vendors. The market is at least this large.

Implied total — revenue ÷ share
—

No vendor has both a disclosed revenue and a published share.

Published forecast
—Floor only

Only a revenue floor is known — the true market is larger by whatever the undisclosed vendors earn.

Competitor set · 2 named · 1 disclose revenue

NameRevenueShareNote
ServiceTitanNASDAQ: TTANA $961M — FY2026 revenue across all trades served — electrical is served by the same product, not a separate line
Housecall Pro / Jobber (Canadian — Edmonton) / FieldEdgeC not disclosed — Private; no disclosure
S

Startups & challengers

Newer and smaller vendors going at the incumbent — funded challengers first. Named, not researched to the depth of the field above; a company with a page here links to it.

CompanyStageWhat it doesRaised
Coperniq Startup Project and service operations for solar, battery and energy contractors —

Evidence

Evidence. Incumbent financials on this record ARE sourced (tier A/B, see the financials block). The cut factor and reasoning remain analyst judgment and were not tested against customers.

#

Where the industry talks

The associations, forums and events where people in this trade actually talk shop — where to listen before entering, and where the first customers are found. Each link was opened on the date shown.

AssociationCanadaA
Canadian Electrical Contractors Association (CECA)
ceca.org

National federation of provincial and territorial electrical contractor associations; no member count stated.

Checked 2026-09-22
AssociationOntarioA
Electrical Contractors Association of Ontario (ECAO)
ecao.org

Unionized electrical contractors in Ontario, organised through local ECAs; runs a learning centre.

Checked 2026-09-22
AssociationBritish-ColumbiaA
Electrical Contractors Association of BC (ECABC)
eca.bc.ca

Provincial electrical contractors' association with member directory and education.

Checked 2026-09-22
AssociationQuebecA
Corporation des maîtres électriciens du Québec (CMEQ)
cmeq.org

Quebec's mandatory licensing body for electrical contractors; French-language site.

Checked 2026-09-22
AssociationUSA
Independent Electrical Contractors (IEC)
ieci.org · 4,300 members (2026-09)

'More than 4,300 member businesses' (merit-shop contractors), per its About page; 54 training campuses.

Checked 2026-09-22
ForumNorth AmericaA
Mike Holt's Forum
forums.mikeholt.com

Busiest independent electrical forum; Business Management/Estimating board shows 15.2K threads and a Canadian Electrical Forum, posts on the day checked.

Checked 2026-09-22
EventUSA
NECA Convention and Trade Show
necaconvention.org

National Electrical Contractors Association's annual show; 4-7 Oct 2026, Mandalay Bay, Las Vegas.

Checked 2026-09-22
PublicationUSA
EC&M (Electrical Construction & Maintenance)
ecmweb.com

Trade magazine for electrical contractors; publishes the annual Top 50 Electrical Contractors (2026 edition live).

Checked 2026-09-22

NECA's own site (necanet.org), Electrical Contractor magazine (ecmag.com) and Electrician Talk are behind Cloudflare and could not be read; Electrical Business (ebmag.com) did not respond; r/electricians rate-limited RSS fetches.