EHR+ — Patient Engagement & Portal Platforms
The buyer population — Offices of physicians
Base industry report for 6211 →- Establishments · CanadaA
- 51,358
- Under 10 employeesA
- 96%
- Establishments · USA
- 210,756
- Employment · USA
- 2,643,587
- Payroll · USA
- $268.5B
Of 51,358 Canadian establishments with employees, 96% have fewer than ten — an industry of very small operators. Each of those is one potential account, before any filter for size or fit.
Entry signal — what decides who wins here
One thing must be trueEntry turns on a single condition that can be named and tested before much is spent. Clear it and this becomes an execution question; fail it and no amount of operating skill helps.
Displace an incumbent the screen found well defended — payments attached to the workflow, data that does not leave, a contract that renews itself. Share here means giving a buyer a reason to break something that currently works, which is a higher bar than being better.
Measured, not forecast: the share of US establishments opening in one year that were still active later. It counts good operators and bad ones together, which is exactly why it is the honest answer to “what are the odds”. It is for the whole sector rather than this market, and the ten-year figure comes from an older cohort because no younger one has reached ten years.
This is not a probability of success, and it is not a verdict on you. No survival probability is published per market, and inventing one would be worse than saying so. What the bar reads is how much of the outcome sits inside an operator's control: green means the hurdles are ones a better operator clears, red means the binding constraint is capital, an asset or a permission rather than execution. Someone arriving with an advantage this screen did not assume can win a market shown in red.
Companies named in this market · 18
The binding constraint — incumbent vulnerability
What this category is. The layer of software the patient touches: the portal and app, digital intake and check-in, reminders and two-way texting, online bill pay and the personal health record. It sits on top of the chart and writes back into it. The coded customer is the physician's office (6211), but the biggest buyers are health systems and clinic networks, and the same products are sold to dentists, optometrists and specialists. How it differs from the neighbouring records. Electronic health records and practice management (6211) sells the record itself. Patient booking and doctor marketplaces (6211) sells patient acquisition: a marketplace of competing practitioners. Telehealth and remote patient monitoring (6219) sells the visit. This record covers what happens between a practice and the patients it already has. Two names the brief proposed fall into those neighbours. TELUS Health MyCare is a direct-to-consumer virtual clinic (telehealth, 6219). Medeo, owned by Loblaw through QHR Technologies, does offer booking, messaging and video visits for a patient's own clinic, so it stays on this record. The incumbent is the record vendor, not a portal company. Epic's MyChart says it serves over 190 million patients [A, mychart.org]. It comes with the Epic record, so a health system on Epic does not buy a separate patient portal. The ambulatory record vendors have done the same thing. eClinicalWorks ships healow. ModMed bought Klara in February 2022, and klara.com now redirects to ModMed's patient-engagement page [A/B]. Tebra sells patient experience alongside its record. In Canada, WELL Health bought CognisantMD's Ocean platform (booking, messaging, reminders, digital forms, kiosks and eReferral) in December 2021. At the time Ocean supported about 8,000 physicians and had about $4M of annual SaaS revenue [B, WELL release]. The independents that have scale. Phreesia (NYSE: PHR) earned $480.6M of revenue in fiscal 2026, its first full year of GAAP net income. It averaged 4,514 healthcare-services clients that year [B]. Part of that revenue comes from pharmaceutical manufacturers who pay to reach patients at intake, not from the practices. Phreesia cut its fiscal 2027 outlook to $510–520M because of reduced visibility into that spending [B]. Weave (NYSE: WEAV) earned $239.0M in 2025, up 17%, from 39,625 customer locations. Most are small dental, optometry and medical practices [A, Weave release]. Luma Health raised a $130M Series C led by FTV Capital in November 2021, $160M in total, and claimed 550+ health systems and clinic networks [B]. Artera (formerly WELL Health Inc., renamed October 2022) had raised just under $100M by then and is reported to have added a $65M Series D led by Lead Edge Capital in December 2025 [B/C]. Relatient has been majority-owned by Brighton Park Capital since November 2019 and raised more than $100M of growth equity before buying Radix Health in 2021 [B]. Kyruus Health (provider search plus scheduling; it bought HealthSparq and Epion Health) and Solutionreach (Summit Partners since 2012) complete the field [B/C]. PocketHealth (Toronto; $33M Series B led by Round13 Capital in March 2024) is a niche: patients' access to their own medical images [B]. Why a newcomer cannot get in. The patient's login belongs to whoever holds the chart. For a health system on Epic, MyChart is already paid for, and any standalone tool must integrate with the record and justify itself on top of what is bundled. For a small practice, the record vendor bundles reminders and a portal, and Weave and Solutionreach already sell texting and payments. The standalone vendors with scale have found a second payer (Phreesia's pharma network) or a payments attach (Weave). That tells you a practice will not pay much for engagement on its own. Canada. Ocean (WELL Health) leads physician-office engagement and eReferral, Medeo is bundled with Loblaw's Accuro record, and portals from the provincial systems and hospitals cover the rest. The paying customer is a publicly funded practice with limited budget for add-ons, which is analyst judgment, not sourced. Incumbent vulnerability decides it: the record vendor owns the patient's login and bundles the layer, and the independent field is crowded and funded.
Sectors joined: HealthTech · Healthcare · Health SaaS · Health Tech · Healthcare/AI · Healthcare/VR
[UNVERIFIED] Sector-to-NAICS mapping is analyst judgment — see data/angel-sector-map.json. Counts are a per-record cross-reference and are not additive across records.
The incumbent
Who owns this market and who is coming for it. Fields a screen never reached say so rather than guessing.
Financials & market size — sourced
Figures that came from a filing, a results release or reputable reporting, each carrying its evidence tier.
The field
Every vendor named on this record, and what each one discloses. Most disclose nothing, which is why the market is not sized.
Competitor set · 14 named · 3 disclose revenue
| Name | Revenue | Share | Note |
|---|---|---|---|
| Epic Systems (MyChart)A | not disclosed | — | The incumbent layer: MyChart says it serves over 190 million patients worldwide (scheduling, results, bills, proxy access, virtual visits) [A, mychart.org]. Bundled with the Epic record; Epic is private and covered on the EHR record |
| PhreesiaB | $$480.6M (fiscal 2026) | — | NYSE: PHR. Intake, check-in, payments and patient messaging. Fiscal 2026 revenue $480.6M (+14%), net income $2.3M, an average of 4,514 healthcare-services clients. Fiscal 2027 outlook cut to $510–520M because pharma manufacturer spend was less visible [B, MyChesCo citing results] |
| WeaveA | $$239.0M (2025) | — | NYSE: WEAV. Lehi, Utah. Calls itself AI-powered patient communications and payments for small and medium healthcare practices. 2025 revenue $239.0M (+17%), 39,625 customer locations [A, company release]. Strongest in dental and optometry; medical is a growing share |
| Klara (ModMed)B | not disclosed | — | Berlin-founded patient messaging platform (Project A seed 2016). Acquired by ModMed on 8 February 2022, terms undisclosed [B, Project A]. klara.com now redirects to ModMed's patient-engagement page |
| healow (eClinicalWorks)C | not disclosed | — | eClinicalWorks' patient app, portal and engagement suite, sold with the eClinicalWorks record. Private, not broken out. healow.com's robots.txt disallows crawling, so this was checked on eclinicalworks.com |
| TebraC | not disclosed | — | Kareo plus PatientPop; sells its own patient-experience layer (reminders, intake, payments, reviews) with its record for private practices. Funding is on the booking and EHR records |
| Luma HealthB | not disclosed | — | San Francisco, founded 2015. $130M Series C led by FTV Capital, November 2021, $160M raised in total; claimed 550+ health systems, hospitals, FQHCs and clinic networks [B, FTV release] |
| ArteraB | not disclosed | — | Formerly WELL Health Inc. (US; not the Canadian WELL Health Technologies), renamed October 2022. Had raised 'just under $100 million' and claimed 500+ provider organisations at that point [B, The Health Care Blog]. A $65M Series D led by Lead Edge Capital in December 2025 appears in HealthExec coverage that returned 403 [C] |
| RelatientB | not disclosed | — | Franklin, Tennessee; founded 2014. Brighton Park Capital took a majority stake in November 2019, terms undisclosed [B, Kirkland & Ellis]. Raised more than $100M of growth equity and bought Radix Health in 2021 [B, MedCity News] |
| Kyruus HealthC | not disclosed | — | Boston. Provider search and scheduling for health systems. Bought HealthSparq from Cambia (Cambia kept a stake) and Epion Health (patient intake). Funding includes $30M from Francisco Partners (June 2020, per a Business Wire release title; the page returned 403) [C] |
| SolutionreachB | not disclosed | — | Lehi, Utah. Reminders, two-way texting, recall and reviews for practices. Summit Partners growth equity, May 2012, amount undisclosed [A, Summit Partners] |
| Ocean (WELL Health)B | $about $4M ARR at acquisition (2021) | — | CognisantMD, Toronto. Online booking, secure messaging, reminders, digital forms, kiosks and eReferral, integrated with 18+ record systems. WELL Health Technologies (TSX: WELL) closed the purchase on 1 December 2021: about $10.57M cash, $7M of time-based payments and up to $7M of earn-out. About 8,000 physicians [B, WELL release] |
| MedeoA | not disclosed | — | Vancouver-founded booking, messaging and video app that links patients to their own clinic. QHR Technologies bought it in 2014, and Loblaw bought QHR in 2016. The site footer says 'QHR Technologies is part of Loblaw Companies Ltd.' [A, medeohealth.com] |
| PocketHealthB | not disclosed | — | Toronto, founded 2016. Patient-held medical imaging records and image exchange. $33M Series B led by Round13 Capital with Deloitte Ventures, Samsung Next, Questa Capital and Radical Ventures, March 2024 [B, AuntMinnie]. A PHR niche rather than a practice portal |
Startups & challengers
Newer and smaller vendors going at the incumbent — funded challengers first. Named, not researched to the depth of the field above; a company with a page here links to it.
| Company | Stage | What it does | Raised |
|---|---|---|---|
| Cedar | Funded challenger | Patient billing, payments and financial engagement for hospitals and health systems | — |
| DexCare | Funded challenger | Digital front door and care-access scheduling for health systems | — |
| Inbox Health | Funded challenger | Patient billing statements, payments and support for provider groups and billing companies | — |
| NexHealth | Funded challenger | Online booking, reminders, payments and EHR APIs for dental and medical practices | — |
| Notable | Funded challenger | AI agents automating intake, scheduling and revenue-cycle work for health systems. | — |
Evidence
Evidence. Opened 2026-10-10. mychart.org: 'over 190 million patients worldwide' [A, vendor claim]. Weave Q4 and full-year 2025 release (PDF on the company's IR CDN): $239.0M revenue, +17%, 39,625 customer locations, and 'vertical SaaS platform ... for small and medium-sized healthcare practices' [A]. MyChesCo, 2026-04-10, on Phreesia's fiscal 2026 results: $480.6M revenue, $2.3M net income, 4,514 average healthcare-services clients, fiscal 2027 outlook $510–520M lowered because pharma spend was less visible [B]. The Business Wire originals returned 403. FTV Capital release, 2021-11-23: Luma $130M Series C, $160M in total, 550+ customers [B]. Project A portfolio post: ModMed acquired Klara on 2022-02-08 [B]. The ModMed release page returned a Cloudflare challenge. klara.com redirects to modmed.com/what-we-do/patient-engagement/ [A]. The Health Care Blog, 2022-10-18: WELL Health renamed Artera, just under $100M raised, 500+ clients [B]. Artera's $65M Series D (December 2025, Lead Edge Capital) comes from a HealthExec headline and search summary only. The page returned 403 and the round is NOT counted in raised [C]. Kirkland & Ellis release, 2019-11-14: Brighton Park majority stake in Relatient, terms undisclosed [B]. MedCity News, August 2021: more than $100M of growth equity, Radix Health acquisition [B]. Kyruus: the HealthSparq and Epion deals and a $30M Francisco Partners investment (June 2020) are known only from search results. Healthcare IT News, MobiHealthNews and Business Wire returned 403, and kyruushealth.com news pages returned a Cloudflare challenge [C]. An aggregator total ($172M, multiples.vc) is NOT counted. Summit Partners news page: growth equity in Solutionreach, 2012-05-10, amount undisclosed [A]. WELL Health release on newswire.ca: Ocean deal closed 2021-12-01; about $10.57M cash, $7M time-based, up to $7M earn-out; about 8,000 physicians; about $4M SaaS revenue [B]. oceanmd.com letter: CognisantMD in Toronto, now part of WELL [A]. medeohealth.com (medeo.ca redirects there): booking, messaging and video features; footer 'QHR Technologies is part of Loblaw Companies Ltd.' [A]. Wikipedia (QHR Technologies): QHR bought Medeo in 2014 and Loblaw bought QHR in 2016 [B]. telus.com/en/personal-health/my-care: TELUS Health MyCare is a virtual clinic for seeing a doctor online, so it belongs to the telehealth record [A]. AuntMinnie, 2024-03-21: PocketHealth $33M Series B (Round13 lead) [B]. Market size for patient engagement as a category is UNVERIFIED: none of these vendors reports a portal or engagement segment, and Phreesia's revenue includes pharma network income. Epic, eClinicalWorks, ModMed, Tebra and healow numbers are not on this record. Whether physician-office (6211) buyers account for most category spend is analyst judgment.
Where the industry talks
The associations, forums and events where people in this trade actually talk shop — where to listen before entering, and where the first customers are found. Each link was opened on the date shown.
Association for medical practice administrators, who are the buyers of intake, reminder and portal tools
Association of healthcare finance leaders. Patient payments and the digital front door are revenue-cycle topics. Member count not checked
Represents Ontario's physicians, the province where Ocean eReferral and online booking are most widely used. Member count not checked
Association of British Columbia physicians, Medeo's home market. Member count not checked
Large US health-innovation conference where patient-engagement vendors exhibit. Site lists 15–18 Nov 2026
Canadian digital-health conference and tradeshow. Site lists e-Health27, starting May 16, 2027
Trade news site on patient portals, messaging and engagement technology; current articles on portal message workload
HIMSS (himss.org) and the Canadian Medical Association (cma.ca) returned Cloudflare challenges when the neighbouring booking record was researched on 2026-10-09 and are not listed. On 2026-10-10 Digital Health Canada and ViVE (viveevent.com) returned Cloudflare challenges and Becker's Health IT returned 403. MGMA also appears on the booking record because it is the same buyer.
The businesses it sells to
Operating-business records filed along the same branch of NAICS — the customers of this software, screened as businesses in their own right.
No operating-business record has been written along this branch yet. The base industry report says what the subsector typically runs on.
Other software on this branch
Epic holds 43.7% of acute hospitals and 56.9% of beds, and was the only vendor chosen by large health systems in 2025. Its position is reinforced by clinician training investment rather than contract terms, and certification (ONC in the US, provincial conformance in Canada) is a multi-year floor before a single seat is sold. There IS visible instability — roughly 30% of Oracle Health customers say the platform is not in their long-term plans and another 35% are considered vulnerable — but that displaced demand flows to Epic and Meditech, not to a new entrant. Note also that EHR purchase decisions fell 40% in 2025: the buying window itself is narrowing.
What this category is. These are online booking marketplaces. A patient searches by specialty, location and insurance, reads reviews and books a slot. The practice pays a subscription that bundles its public profile, an online calendar, reminders that cut no-shows and light practice-management software. The coded customer is the physician's office (6211), but the same product is sold to dentists, physiotherapists, psychologists and other independent practitioners. How it differs from the neighbouring records. Electronic health records and practice management (6211, Epic and the ambulatory EHRs) sell the clinical record. A booking marketplace sells patient acquisition, and scheduling is the hook that gets it into the practice. The marketplace holds the patient demand, not the chart. Telehealth (6219) sells the visit itself. The dental (621210), chiropractic (621310) and behavioural-health (621330) records cover single-profession practice software. Jane appears there as a multi-discipline clinic system, and its online booking serves the clinic's own patients rather than a marketplace of competing practitioners. The leaders are regional, and each holds its own geography. Docplanner (Warsaw) runs ZnanyLekarz in Poland, Doctoralia in Spain and Latin America, MioDottore in Italy and jameda in Germany across 13 countries. It claims 300,000 active doctors and 100 million monthly patient visits [C, vendor]. It merged with Doctoralia in 2016 alongside a $20M Series C led by Target Global, raised a €15M Series D in 2017 (ENERN lead) and an €80M Series E in 2019 (One Peak and Goldman Sachs Private Capital), then took a 2021 round at more than $1B whose amount was not disclosed [B]. By its own account it had raised about €300M by November 2021, when it bought jameda from Hubert Burda Media [B]. Its Polish subsidiary filed PLN 212.5M of 2024 revenue and PLN 50.7M of net profit, and management talks of about $300M of group revenue in 2026 and a listing in two to three years [B, wirtualnemedia.pl]. Doctolib (Paris) holds France, Germany and Italy. It raised €150M at $1.13B in 2019 (General Atlantic) and €500M of equity and debt at €5.8B in 2022 (Eurazeo lead), about $815M in all [B]. It now claims 520,000 health professionals [C, vendor], and a reported 2026 secondary priced it near €3.6B [C, via secondary report]. Zocdoc (New York) holds the US: $130M at $1.8B in 2015 (Baillie Gifford and Atomico) and $150M of growth financing from Francisco Partners in 2021, when it said it was profitable after moving from flat subscriptions to a fee per booking [B]. Practo (Bengaluru) holds India and sells its Ray clinic software alongside the marketplace [A for the product; B for the $55M 2017 and $32M 2020 rounds]. Why a newcomer cannot get in. The practice pays for patients, so a marketplace with no patient traffic has nothing to sell. Building that traffic means years of consumer search and review content, and each incumbent's moat is one country's patients. Below the marketplaces the field is crowded with scheduling-and-reminder software that has no demand side of its own: Jane (North Vancouver, valued at about $1.8B), Cliniko (Melbourne, bootstrapped, $45 to $395 a month), Tebra (Kareo plus PatientPop), NexHealth ($125M Series C at $1B) and Solv (urgent care, over $80M raised) [B/C]. The Canadian gap is structural, not open. No national doctor-booking marketplace leads in Canada. Medically necessary physician services are publicly insured, so a GP cannot pay a marketplace to buy demand the way a private practice in Warsaw, Paris or New York can. The paying customers are allied-health and private clinics, and Jane already serves them. This is analyst judgment, not sourced. Distribution decides it: the asset is the patient audience, and every geography that pays for one already has a funded owner.
What this category is. The back office between a care provider and whoever pays: eligibility checks, claims and the clearinghouse that carries them, coding, denials and appeals, payer-to-provider payments, patient statements and collections, and the credentialing and enrolment that let a clinician bill a plan at all. The coded customer is ambulatory care (621): physician groups, clinics, labs and home health. But the largest buyers of several segments are hospitals and health systems (outsourced revenue cycle, inpatient coding) and health plans (payer payments, provider data, credentialing). How it differs from the neighbouring records. Electronic health records and practice management (6211) sells the chart and scheduling; athenahealth appears here only for its revenue-cycle business, and its funding is not re-researched. EHR+ patient engagement (6211) sells the portal and intake. Patient booking (6211) sells patient acquisition. HIPAA compliance (6211) sells security and audit. Medical imaging (621510) sells PACS. This record is the money and paperwork layer. Who owns the rails. Optum completed its combination with Change Healthcare on 3 October 2022 [A, Optum]. The February 2024 ransomware attack on Change touched about 192.7 million individuals, the largest US healthcare breach on record [B, CyberInsider citing the HHS OCR filing], and stopped claims for providers across the country. That shows how much of the network runs through one company. Availity says it connects over two million providers to every US health plan and handles over 13 billion transactions a year; its shareholders include Anthem (Elevance), Humana, HCSC and GuideWell, and Novo Holdings bought Francisco Partners' stake in July 2021 [A, Novo Holdings]. Waystar (Nasdaq: WAY) earned $1,099M of revenue in 2025, up 17%, from about 30,000 clients representing over 1 million providers [A, Waystar release]. Experian Health sells patient access, eligibility and identity inside Experian plc. Zelis runs the payer-to-provider payment side: 725 payer clients, 850K+ providers and $300B+ of payment volume by its own count [C]. Bain Capital and Parthenon sold a minority stake to a Mubadala-led group that closed on 26 November 2024 [A, Kirkland & Ellis]; the reported $17B valuation is Bloomberg's, not opened here. Who owns the outsourced work. R1 RCM was taken private by TowerBrook and CD&R at about $8.9B, closing 19 November 2024 [A, CD&R]. Ensemble Health Partners began as Bon Secours Mercy Health's revenue-cycle arm; Golden Gate Capital bought 51% in 2019 in a deal reported at about $1.2B [B, Becker's]. athenahealth, bought by Bain Capital and Hellman & Friedman for $17B [B, Healthcare Dive], bundles billing with its ambulatory record. The AI wave is already funded. AKASA (inpatient coding for 500 hospitals, by its own count) raised a $60M Series B led by BOND in 2021 [A]. Adonis raised a $40M Series C led by Quadrille Capital in March 2026, over $95M in total, and claims more than 4x revenue growth in 2025 [A, company release]. Candid Health raised a $52.5M Series C led by Oak HC/FT, $99.5M in total [B, HLTH]. Infinitus raised a $51.5M Series C led by Andreessen Horowitz, $102.9M in total, for AI agents that call payers [B, Pulse 2.0]. In credentialing, Medallion has raised $130M (latest $43M led by Acrew Capital, August 2025) and has acquired Andros [A]. CertifyOS raised a $40M Series B led by Transformation Capital in June 2025 [A]. Uno Health (Medicaid and benefits enrolment) was bought by Findhelp in October 2025 [B]. Canada. Provincial plans pay physicians, so the US claims-and-denials problem mostly does not exist. Billing is bundled with the record: more than 40,000 Canadian health professionals use a TELUS Health EMR [A, TELUS], and TELUS's CHR files OHIP claims through MDBilling [A, TELUS help centre]. mdbilling.ca now redirects to Dr.Bill, which claims 13,000+ physicians across OHIP, MSP and AHCIP [C]. TELUS eClaims covers direct billing to private insurers for allied health. Why a newcomer cannot get in. The clearinghouse and payment rails are owned by Optum, Availity (owned by payers), Waystar and Zelis. Each depends on connections to thousands of payers and on volume pricing. The outsourced hospital work is owned by private-equity platforms worth billions. Every point task an AI startup might attack (coding, denials, payer calls, credentialing, patient billing) already has a venture-backed player with $50M–$130M raised, and the incumbents are buying or building the same AI. Waystar's acquisition of Iodine is one example. In Canada the pain is small and the record vendors bundle it. Incumbent vulnerability decides it.