Nonprofit & Fundraising Software
The buyer population — Grant-making and giving services
Base industry report for 8132 →- Establishments · CanadaA
- 3,172
- Under 10 employeesA
- 74%
Of 3,172 Canadian establishments with employees, 74% have fewer than ten — mostly small operators. Each of those is one potential account, before any filter for size or fit.
Entry signal — what decides who wins here
One thing must be trueEntry turns on a single condition that can be named and tested before much is spent. Clear it and this becomes an execution question; fail it and no amount of operating skill helps.
Displace an incumbent the screen found well defended — payments attached to the workflow, data that does not leave, a contract that renews itself. Share here means giving a buyer a reason to break something that currently works, which is a higher bar than being better.
Measured, not forecast: the share of US establishments opening in one year that were still active later. It counts good operators and bad ones together, which is exactly why it is the honest answer to “what are the odds”. It is for the whole sector rather than this market, and the ten-year figure comes from an older cohort because no younger one has reached ten years.
This is not a probability of success, and it is not a verdict on you. No survival probability is published per market, and inventing one would be worse than saying so. What the bar reads is how much of the outcome sits inside an operator's control: green means the hurdles are ones a better operator clears, red means the binding constraint is capital, an asset or a permission rather than execution. Someone arriving with an advantage this screen did not assume can win a market shown in red.
Companies named in this market · 10
The binding constraint — incumbent vulnerability
Blackbaud holds roughly half of mid-to-large deployments and monetises payments on $31B of donation flow — the same payments-attach model that makes the restaurant and salon markets hard. Salesforce serves the long tail free through Power of Us, so the SMB end has a zero price floor and the enterprise end has a payments-subsidised incumbent. Note a data-quality problem: one published source puts the entire 'nonprofit software market' at $0.35B in 2026, which is a third of Blackbaud's own revenue. That forecast is unusable and is recorded here only as a caution about the category's market-sizing literature.
Sectors joined: Social Impact
[UNVERIFIED] Sector-to-NAICS mapping is analyst judgment — see data/angel-sector-map.json. Counts are a per-record cross-reference and are not additive across records.
The incumbent
Who owns this market and who is coming for it. Fields a screen never reached say so rather than guessing.
Financials & market size — sourced
Figures that came from a filing, a results release or reputable reporting, each carrying its evidence tier.
Market size, derived
Built from the competitor set upward rather than quoted from a forecast. Published TAMs in these categories are frequently reverse-engineered from each other, so any published figure is checked against the vendor arithmetic rather than trusted on its own.
Disclosed revenue from 1 of 4 named vendors. The market is at least this large.
No vendor has both a disclosed revenue and a published share.
The published figure is smaller than the single vendor known to operate inside this market. It cannot be right and is not used.
Competitor set · 4 named · 1 disclose revenue
| Name | Revenue | Share | Note |
|---|---|---|---|
| BlackbaudNASDAQ: BLKBA | $1.1B | — | TTM 31 Mar 2026 |
| Salesforce (Agentforce Nonprofit)B | not disclosed | — | ~55,000 nonprofits via Power of Us; nonprofit revenue not disclosed |
| BloomerangC | not disclosed | — | Private; acquired Qgiv Jan 2024 |
| Neon One / Virtuous / KeelaC | not disclosed | — | Private; Keela (Canadian) was acquired by Aplos in 2024 |
Startups & challengers
Newer and smaller vendors going at the incumbent — funded challengers first. Named, not researched to the depth of the field above; a company with a page here links to it.
| Company | Stage | What it does | Raised |
|---|---|---|---|
| Daxko | Funded challenger | Membership, billing and program software for YMCAs, JCCs and health clubs. | — |
| Givebutter | Funded challenger | Free fundraising platform and donor CRM for nonprofits: forms, events, auctions | $50m |
| Temelio | Startup | Grant management software for foundations and grantmakers | — |
| Giveffect | Scrappy competitor | All-in-one CRM, fundraising and volunteer software for nonprofits. | — |
| KarmaSuite | Scrappy competitor | Grant management software for foundations and grantmakers | — |
Evidence
Evidence. Incumbent financials and market-share figures on this record ARE sourced (tier A/B, see the financials block). The cut factor and reasoning remain analyst judgment and were not tested against customers.
Where the industry talks
The associations, forums and events where people in this trade actually talk shop — where to listen before entering, and where the first customers are found. Each link was opened on the date shown.
National umbrella body for Canadian charities and nonprofits, with a Standards accreditation program (April 2026 press release). Blocked automated access.
Largest AFP chapter; site says AFP represents more than 30,000 fundraisers worldwide. AFP's own site (afpglobal.org) blocked automated access.
Membership community for nonprofit technology practitioners; no member count stated on its About page
NTEN's annual conference; 2027 edition March 23-26 in Portland OR and virtual
Independent network for Ontario's 64,000 nonprofits (that figure is the sector, not membership); no member count stated
Canadian nonprofit news, jobs and salary-report site; publishes an annual sector salary and benefits report
US news and advice publication for nonprofits and foundations
RSS feed returned posts dated 21 Sep 2026 on fundraising and operations questions
Hilborn Charity eNews (charityinfo.ca) did not respond and is not listed.