Farm Management & Precision Agriculture
The buyer population — Support activities for crop production
Base industry report for 1151 →- Establishments · CanadaA
- 1,536
- Under 10 employeesA
- 80%
- Establishments · USA
- 5,263
- Employment · USA
- 73,015
- Payroll · USA
- $3.7B
Of 1,536 Canadian establishments with employees, 80% have fewer than ten — an industry of very small operators. Each of those is one potential account, before any filter for size or fit.
Entry signal — what decides who wins here
One thing must be trueEntry turns on a single condition that can be named and tested before much is spent. Clear it and this becomes an execution question; fail it and no amount of operating skill helps.
Prove the value in money the buyer already counts. The need is real; what is unproven is that this buyer moves budget for it. That is a priced test with real customers, not a product problem.
Measured, not forecast: the share of US establishments opening in one year that were still active later. It counts good operators and bad ones together, which is exactly why it is the honest answer to “what are the odds”. It is for the whole sector rather than this market, and the ten-year figure comes from an older cohort because no younger one has reached ten years.
This is not a probability of success, and it is not a verdict on you. No survival probability is published per market, and inventing one would be worse than saying so. What the bar reads is how much of the outcome sits inside an operator's control: green means the hurdles are ones a better operator clears, red means the binding constraint is capital, an asset or a permission rather than execution. Someone arriving with an advantage this screen did not assume can win a market shown in red.
Companies named in this market · 9
The binding constraint — willingness to pay
Two compounding problems. The software is given away by companies whose revenue is seed, chemistry and equipment — razor-and-blade again — and the buyer has a single annual purchasing moment tied to the crop cycle, with per-acre pricing that collapses gross margin. Precision-ag imagery and drone analytics face the same ceiling with an added hardware cost. Nothing is disclosed here. Every vendor named on this record is private, or sits inside a parent that does not break the line out, so no revenue floor can be built and the market size is genuinely unknown rather than estimated.
Sectors joined: AgriTech · Agritech · AgriTech/AI · Agritech Hardware · Vertical Farming · Logistics/Agritech
[UNVERIFIED] Sector-to-NAICS mapping is analyst judgment — see data/angel-sector-map.json. Counts are a per-record cross-reference and are not additive across records.
The incumbent
Who owns this market and who is coming for it. Fields a screen never reached say so rather than guessing.
The field
Every vendor named on this record, and what each one discloses. Most disclose nothing, which is why the market is not sized.
Competitor set · 4 named · 0 disclose revenue
| Name | Revenue | Share | Note |
|---|---|---|---|
| Bayer (Climate FieldView)C | not disclosed | — | Inside Bayer Crop Science; the software line is not broken out |
| Corteva (Granular)C | not disclosed | — | Not broken out |
| John Deere Operations CenterC | not disclosed | — | Given away with equipment; not a disclosed revenue line |
| Trimble Agriculture / Farmers Edge (Canadian)C | not disclosed | — | Not broken out; Farmers Edge was taken private in 2024 |
Nobody here publishes revenue. The market is not sized for that reason — an estimate built on nothing would only look like knowledge.
Startups & challengers
Newer and smaller vendors going at the incumbent — funded challengers first. Named, not researched to the depth of the field above; a company with a page here links to it.
| Company | Stage | What it does | Raised |
|---|---|---|---|
| Agreena | Funded challenger | Carbon-farming platform that measures regenerative practices and issues soil-carbon certificates | — |
| Bushel | Funded challenger | Software and payments connecting grain elevators, ag retailers and farmers | — |
| FarmRaise | Startup | Helps farmers find and apply for grants and manage farm financial records | — |
| Croptracker | Scrappy competitor | Farm management and traceability for fruit and vegetable growers | — |
Evidence
Evidence. UNVERIFIED — screened on analyst judgment against the model in _method/screening-model.md. Incumbent names and positions are from general market knowledge and were not independently researched for this record. Verify before acting.
Where the industry talks
The associations, forums and events where people in this trade actually talk shop — where to listen before entering, and where the first customers are found. Each link was opened on the date shown.
National farm federation, 'a unified voice since 1935' per its site; members are provincial farm organisations and commodity groups, not individual farmers.
Non-commercial farmer discussion forum (Crop Talk, Machinery Talk, Market Talk, Precision Talk); blocked automated access. Search results show live forum sections.
Western Canada's outdoor farm expo near Langham, SK, with field demos of ag technology; next show July 20-22, 2027 per its site.
Woodstock, ON outdoor farm show running 30+ years; 2026 edition Sep 15-17 per its site. Same organiser as Ag in Motion (Glacier FarmMedia).
Canadian farm news site and daily RealAg Radio show; blocked automated access. Search results show daily episodes dated Sept 5-18, 2026.
Meister Media's precision-agriculture trade publication; precisionag.com now redirects here.
The Combine Forum served a bot-challenge page and could not be read, so it is left off. Farm Progress Show blocked automated access and was not searched.
The businesses it sells to
Operating-business records filed along the same branch of NAICS — the customers of this software, screened as businesses in their own right.