NAICS 1151Industry group · 4-digitregional market2 market records

Support activities for crop production

SoftwareFarm Management & Precision Agriculture

This industry group comprises establishments primarily engaged in providing support activities for growing crops. — Statistics Canada, NAICS 2022A

Establishments · CanadaA: 1,536
Under 10 employeesA: 80%
Establishments · USA: 5,263
Employment · USA: 73,015
Payroll · USA: $3.7B

Size and shape

How many businesses there are and how small they are. Fragmentation is the first thing an entrant — or anyone selling software into this industry — needs to know, and it is one of the few things that is actually measured.

Canadian establishments by number of employeesA

1–496963%

5–926517%

10–1915210%

20–491087%

50–99332%

100–19960%

200–49920%

500+10%

Of 1,536 Canadian establishments with employees, 80% have fewer than ten — an industry of very small operators.

Where they areA

Quebec31821%

Ontario30220%

Alberta29719%

Saskatchewan21814%

Largest four provinces by establishment count. Establishments with employees only — sole operators with no payroll are not in this table, so in trades and personal services the true number of businesses is higher.

How many new establishments are still tradingA

Agriculture, Forestry, Fishing and Hunting, US · opened 2020

88%

1 year

71.7%

3 years

61.8%

5 years

53%

10 years

opened 2015

Measured, not forecast: the share of US establishments opening in one year that were still active later. It counts good operators and bad ones together, which is exactly why it is the honest answer to “what are the odds”. It is for the whole sector rather than this market, and the ten-year figure comes from an older cohort because no younger one has reached ten years.

How businesses here compete

The structural profile of subsector 115, which every industry beneath it inherits. This is analyst judgment from how the subsector is organised — not research into this industry, and not a measurement.

regional competitionlow capitalUNVERIFIEDinherited from 115 Support activities for agriculture and forestry

Genuinely low-capital service work, bounded by drive time and by customers whose ability to pay follows a commodity price.

Who sets the price: The farm or forest operation buying the service, itself a price taker.
The software it runs on: Light — scheduling and invoicing; the customer's farm-management system is the record.

Market screens and studies

Market-entry records filed along this branch of the hierarchy. A record at or beneath this code is about this industry; one above it is about something wider that contains it.

Operating businessScreened

Precision Agriculture & Crop SupportExecution decides

binding constraint: willingness to pay

Crop scouting, soil sampling, variable-rate prescriptions and custom application are genuinely low-capital work — a truck, an agronomy ticket and a spreader — and 969 of the 1,536 Canadian establishments have one to four employees, so nothing about the field is closed. The cut is that the advice is not sold, it is given away to move product. Nutrien calls itself the largest global agriculture retailer and runs over 1,800 retail locations with over 4,200 crop consultants behind them; 'services and other' — product application, soil and leaf testing, crop scouting and precision agriculture — was 5% of its US$17,620M of 2025 Retail sales, the same 5% as the year before [A]. The other 89% is crop nutrients, crop protection and seed, with merchandise and financing making up the remainder. An entrant charging for agronomy is quoting against a rival who performs the same agronomy at cost because it earns on the chemical. Per-acre pricing then meets the second problem: there is one buying moment a year, fixed by the crop cycle, and the customer's ability to pay follows a commodity price neither party sets.

NAICS 11513 vendors named8 sourced figuresOpen →

Software serving this industry

The vertical software markets filed along the same branch — who sells to these businesses and who they would have to displace — and then the generic categories every business buys whatever it does.

Vertical softwareScreened

Farm Management & Precision AgricultureOne thing must be true

binding constraint: willingness to pay

Incumbent Bayer Climate FieldView, Corteva Granular, John Deere Operations Center

Two compounding problems. The software is given away by companies whose revenue is seed, chemistry and equipment — razor-and-blade again — and the buyer has a single annual purchasing moment tied to the crop cycle, with per-acre pricing that collapses gross margin. Precision-ag imagery and drone analytics face the same ceiling with an added hardware cost. Nothing is disclosed here. Every vendor named on this record is private, or sits inside a parent that does not break the line out, so no revenue floor can be built and the market size is genuinely unknown rather than estimated.

NAICS 11514 vendors namedOpen →

And what every business buys · 25 generic categories

Sold to every industry rather than this one, so they are filed against the software industry's own code. The same few vendors recur across most of them.

Companies in this industry · 10

Every company this research names that is filed here or beneath — the operators, and the vendors that sell to them — largest disclosed revenue first. The rank is within the company’s own six-digit industry.

Company	Filed under	Revenue	Rank
NutrienNYSE:NTR	Support activities for crop production1151	$26.9B	1/10
Corteva AgriscienceNYSE:CTVA	Support activities for crop production1151	$17.4B	2/10
AgreenaPrivate	Support activities for crop production1151	—	3/10
BayerPrivate	Support activities for crop production1151	—	4/10
BushelPrivate	Support activities for crop production1151	—	5/10
CroptrackerPrivate	Support activities for crop production1151	—	6/10
Farmer’s EdgePrivate	Support activities for crop production1151	—	7/10
FarmRaisePrivate	Support activities for crop production1151	—	8/10
John Deere Operations CenterPrivate	Support activities for crop production1151	—	9/10
Trimble AgriculturePrivate	Support activities for crop production1151	—	10/10

Who works here

The occupations employed in Agriculture, forestry, fishing and hunting, most concentrated in it first. The share is measured against the whole sector, not this industry — the published cross-tabulation stops there.

Tagged to this industry

Agriculture, horticulture and harvesting labourers and related occupations Workers in agriculture and fishing occupations Contractors and supervisors, agriculture, horticulture and related operations and services

Concentrated in this sectorA

Managers in agriculture, horticulture and aquaculture One industry 93.1%

Fishing vessel masters and fishermen/women One industry 92.4%

Workers in agriculture and fishing occupations One industry 88.9%

Agriculture, horticulture and harvesting labourers and related occupations One industry 85.4%

Logging machinery operators One industry 81.9%

Logging and forestry workers Mostly one sector 61.5%

Contractors and supervisors, agriculture, horticulture and related operations and services Mostly one sector 16.3%

Managers in natural resources production and fishing Mostly one sector 12.5%

Logging, forestry, landscaping and other related labourers Mostly one sector 6.5%

Tourism and amusement services occupations Mostly one sector 6.2%

These jobs are mostly done here. An operator in this industry is competing for them against others in the same industry, not against the whole economy.

And the jobs every business has

Other technical trades Across the economy 14.2%

Accounting, insurance and related business administrative occupations Across the economy 3%

Building maintenance installers, servicers and repairers Across the economy 1.6%

Legislative and senior managers Across the economy 1.5%

Financial, insurance and related administrative support workers Across the economy 1.4%

Office administrative assistants - general, legal and medical Across the economy 1.1%

Administrative, property and payroll officers Across the economy 1%

Shoe repairers, shoemakers and upholsterers Across the economy 1%

Found across at least fourteen of the twenty sectors. But note the shape of this industry: 80% of establishments have fewer than ten employees, and at that size most of these roles are one person wearing several hats, or bought in from outside.

All 162 occupations →

Inside this industry

1 row sits directly beneath 1151, and 2 in all once every level is counted. Each has a base report of its own.

Code	Industry	Establishments · CA	What is known
11511	Support activities for crop production	1,536	screened at 1151

Alongside it, under 115 Support activities for agriculture and forestry

Code	Industry	Establishments · CA	What is known
1152	Support activities for animal production	868	Mobile Livestock Support Services
1153	Support activities for forestry	1,667	Silviculture & Tree-Planting Contracting