FSM — Field Service Management
Entry signal — what decides who wins here
One thing must be trueEntry turns on a single condition that can be named and tested before much is spent. Clear it and this becomes an execution question; fail it and no amount of operating skill helps.
Displace an incumbent the screen found well defended — payments attached to the workflow, data that does not leave, a contract that renews itself. Share here means giving a buyer a reason to break something that currently works, which is a higher bar than being better.
Measured, not forecast: the share of US establishments opening in one year that were still active later. It counts good operators and bad ones together, which is exactly why it is the honest answer to “what are the odds”. It is for the whole sector rather than this market, and the ten-year figure comes from an older cohort because no younger one has reached ten years.
This is not a probability of success, and it is not a verdict on you. No survival probability is published per market, and inventing one would be worse than saying so. What the bar reads is how much of the outcome sits inside an operator's control: green means the hurdles are ones a better operator clears, red means the binding constraint is capital, an asset or a permission rather than execution. Someone arriving with an advantage this screen did not assume can win a market shown in red.
Companies named in this market · 24
The binding constraint — incumbent vulnerability
FSM is the horizontal dispatch layer under every business that sends workers to a site — booking the job, scheduling and routing the crew, the work order on the technician's phone, the quote, the invoice and the payment. It spans the specialty trades (the 238 anchor), appliance and equipment repair, cleaning, pest and pool routes, security patrol, land-survey and GIS field crews, and utility and telecom field forces. The neighbouring records — roofing (238160), electrical (238210), mechanical (238220), cleaning (561722), pest (561710), pool (561799), security guard (561612) and geospatial (541370) — are the vertical specialisations of this same layer; this record is the layer itself, and it does not repeat their vendor work. Incumbent vulnerability decides it: there is no weak incumbent anywhere in the stack. At the SMB and mid-market trades end, ServiceTitan (Nasdaq: TTAN) reported FY2026 revenue (year ended 2026-01-31) of $961.0M, up 24%, platform revenue of $925.4M, $82.1B of gross transaction volume invoiced through it, about 10,800 active customers, net dollar retention above 110% and gross dollar retention above 95%, and passed a $1B annualised run rate [A]. That is a leader still compounding, not one coasting. At the enterprise end, Salesforce Field Service and ServiceNow FSM ride inside CRM and ITSM estates the buyer already owns [C], IFS (which also owns WorkWave) passed €1B of ARR and was valued at over €15B in April 2025 [B], and PTC paid about $1.46B for ServiceMax in January 2023 [B]. Between those ends the challengers are funded, not starved: Jobber (Edmonton) $176M [B], Housecall Pro $125M in one 2022 round [B], simPRO over $350M from K1 [B], BuildOps $127M at a $1B valuation in March 2025 [B], ServiceTrade $85M [B], Workiz about $60M [B]. The private-equity roll-ups — EverCommerce (Service Fusion, Kickserv), Xplor (FieldEdge), IFS/WorkWave — have already bought most of the independent long tail. Demand is not the problem; the price of reaching the buyer is. Every owner-operator plumber, cleaner and patrol company is already being sold to by a well-funded vendor with a payments line attached, so an entrant pays the same paid-search and trade-show toll without the installed base that makes the payments margin work. The only defensible positions are vertical — a workflow the generalists do badly (commercial service agreements and inspections, which is exactly where ServiceTrade and BuildOps went; regulated reporting; survey and utility crews tied to GIS) — and those belong on the vertical records, not here. The 238 anchor is navigational: the buyer is any business with a dispatcher.
The incumbent
Who owns this market and who is coming for it. Fields a screen never reached say so rather than guessing.
Financials & market size — sourced
Figures that came from a filing, a results release or reputable reporting, each carrying its evidence tier.
Market size, derived
Built from the competitor set upward rather than quoted from a forecast. Published TAMs in these categories are frequently reverse-engineered from each other, so any published figure is checked against the vendor arithmetic rather than trusted on its own.
Disclosed revenue from 1 of 15 named vendors. The market is at least this large.
No vendor has both a disclosed revenue and a published share.
Only a revenue floor is known — the true market is larger by whatever the undisclosed vendors earn.
Competitor set · 15 named · 1 disclose revenue
| Name | Revenue | Share | Note |
|---|---|---|---|
| ServiceTitanNASDAQ: TTANA | $961M | — | FY2026, year ended 2026-01-31, from the earnings release filed as Exhibit 99.1 to its 8-K (March 2026). Prior year $771.9M. All trades served — HVAC, plumbing, electrical, roofing, pest and lawn (FieldRoutes), commercial — on one platform — The SMB and mid-market leader, and still growing 24% at nearly $1B |
| Salesforce Field ServiceNYSE: CRMC | not disclosed | — | Not broken out; sits inside Salesforce's Service cloud — Enterprise FSM sold as an add-on to an existing Salesforce CRM estate |
| ServiceNow FSMNYSE: NOWC | not disclosed | — | Not broken out from ServiceNow's workflow subscription revenue — Enterprise FSM sold into ITSM and customer-service estates — field work as one more workflow on the platform |
| IFSB | not disclosed | — | Private (EQT and Hg co-control, TA minority). Surpassed EUR 1B ARR in 2025 across ERP, EAM and FSM; FY2025 ARR +23%, cloud revenue +30%, 83% recurring, NRR 114% [B]. FSM not broken out — The enterprise FSM specialist, and parent of WorkWave (PestPac, RealGreen, TEAM Software) — the vertical SMB brands on the pest, lawn, cleaning and security records |
| ServiceMax (PTC)NASDAQ: PTCB | not disclosed | — | Acquired by PTC for about $1.46B cash, closed 2023-01-04, from an entity majority owned by Silver Lake; not broken out since — Asset-centric FSM for manufacturers servicing installed equipment — the OEM end of the market |
| JobberB | not disclosed | — | Private; no revenue published. US$100M Series D led by General Atlantic (2023) brought total funding to $176M [B] — Canadian (Edmonton). Owner-operator and small-crew home services across lawn, cleaning, trades |
| Housecall ProB | not disclosed | — | Private; no revenue published. $125M from Permira Growth Opportunities and Vista Credit Partners (2022) [B] — Small home-service businesses; claims 25,000+ companies [C, vendor via the release] |
| ServiceTradeB | not disclosed | — | Private; $85M growth round led by JMI Equity, December 2021 [B] — Commercial service contractors — fire protection, mechanical, kitchen exhaust — built around service agreements and inspections |
| BuildOpsB | not disclosed | — | Private; $127M Series C at a $1B valuation led by Meritech (March 2025) [B] — Commercial contractors (mechanical, electrical, plumbing, fire and life safety, refrigeration); Santa Monica |
| simPROB | not disclosed | — | Private; over $350M growth investment from K1 Investment Management with Level Equity, November 2021, alongside the ClockShark and AroFlo acquisitions [B] — Brisbane-founded; Australia, New Zealand, UK and US trades — security, electrical, plumbing, HVAC, solar |
| WorkizB | not disclosed | — | Private; $40M Series C led by Lead Edge Capital (November 2021) after a $13M Series B (2021) and $5M Series A (2019) [B] — Home-service SMBs — junk removal, locksmith, garage door, appliance repair, HVAC |
| FieldEdge (Xplor)C | not disclosed | — | Inside Xplor Technologies (private); not broken out — Residential HVAC, plumbing and electrical; the site says it is 'brought to you by Xplor' |
| Service Fusion (EverCommerce)NASDAQ: EVCMC | not disclosed | — | Inside EverCommerce's EverPro segment; not broken out — Small and mid-sized field service companies; acquired by EverCommerce |
| Kickserv (EverCommerce)NASDAQ: EVCMC | not disclosed | — | Inside EverCommerce's EverPro segment; not broken out — Low-cost FSM for very small home-service businesses |
| Fieldwire (Hilti)B | not disclosed | — | Acquired by Hilti for $300M (November 2021); had raised $40.4M before [B] — Construction jobsite task management for general and specialty contractors — field coordination on a project rather than dispatch to many customer sites; listed as the construction-side boundary of the category |
Startups & challengers
Newer and smaller vendors going at the incumbent — funded challengers first. Named, not researched to the depth of the field above; a company with a page here links to it.
| Company | Stage | What it does | Raised |
|---|---|---|---|
| Hearth | Funded challenger | Consumer financing, payments and estimates for home improvement contractors | — |
| Topline Pro | Funded challenger | AI websites, marketing and lead tools for home service businesses | — |
| Coperniq | Startup | Project and service operations for solar, battery and energy contractors | — |
| Drillbit | Startup | AI agents that answer, book and collect for home-service trades businesses. | — |
| Glazier | Startup | Quoting, scheduling and job management for glass and glazing contractors | — |
| UtilizeCore | Startup | Subcontractor and work-order management for facility service providers | — |
| FieldPulse | Scrappy competitor | Quoting, scheduling and invoicing for small trade contractors. | — |
| Inspect Point | Scrappy competitor | Inspection reports, scheduling and billing for fire protection contractors. | — |
| RazorSync | Scrappy competitor | Scheduling, dispatch and invoicing for small field service firms. | — |
Vendor landscape
Market leaders, the full paid field, and every open-source alternative. Where a free tier exists it is what sets the price floor, so it is analysis rather than an appendix.
FY2026 revenue $961.0M, +24%; ~10,800 active customers [A]
Over EUR 1B ARR across all lines; valued above EUR 15B (April 2025) [B]
Not broken out by either parent [C]
Paid field · 13 vendors
Public; owns FieldRoutes for pest and lawn
Add-on to Salesforce CRM
Add-on to the ServiceNow platform
Private (EQT, Hg); owns WorkWave
Acquired 2023 for ~$1.46B
Private, Edmonton
Private
Private
Private
Private, $1B valuation 2025
Private, K1-backed
Xplor
EverCommerce (EverPro)
Open source · 3 projects — the price floor
Community FSM modules for Odoo — orders, workers, routes, scheduling. Small and implementer-led; GitHub API checked 2026-10-10
Full open-source ERP with maintenance visits and service-level tracking; dispatch and a technician app are assembled rather than shipped
Open-source ERP/CRM with interventions (work orders) and invoicing — used by very small European service firms
The price floor here is not open source; it is the payments line. The leaders earn a growing share of their revenue from the money that moves through the invoice (ServiceTitan's customers invoiced $82.1B through it in FY2026 [A]), which lets them price the software itself aggressively at the small end. An entrant without payments attach competes against a subsidised seat.
Evidence
Evidence. Research 2026-10-10. Tier A and opened: ServiceTitan's FY2026 earnings release (Exhibit 99.1 to its 8-K on EDGAR) for revenue $961.0M vs $771.9M, platform revenue $925.4M, GTV $82.1B, ~10,800 active customers, NDR >110%, GDR >95% and the $1B annualised run rate. Tier B, opened: the EQT release (2025-04-09) for IFS's EUR 15B valuation and EUR 1B+ ARR; Automation Magazine's coverage of IFS FY2025 (ARR +23%, cloud +30%, 83% recurring, NRR 114%) — ifs.com itself returned a Vercel bot checkpoint and was not bypassed; PTC's investor release (closing 2023-01-04, Silver Lake seller) and Goodwin's deal note ($1.46B) for ServiceMax; Built In LA for BuildOps' $127M Series C at $1B; Goodwin for ServiceTrade's $85M JMI-led round; K1's release for simPRO's $350M+; Localogy for Workiz's $40M Series C (the Series B and A figures come from search snippets of BusinessWire and TechCrunch; BusinessWire returned 403); BetaKit for Jobber's $176M total; Permira for Housecall Pro's $125M; Commercial Observer for Hilti's $300M Fieldwire purchase. Tier C: EverCommerce's own product pages for Service Fusion and Kickserv, FieldEdge's company page for the Xplor ownership, and every customer count a vendor states about itself. NOT sourced: no market size for field service management was found and none is asserted — UNVERIFIED. Salesforce, ServiceNow, IFS, PTC and EverCommerce do not break FSM revenue out, so the only line-item revenue on this record is ServiceTitan's. Total funding for Housecall Pro, BuildOps and Workiz is understated (only the rounds opened are counted). The cut factor is analyst judgment and was not tested with buyers.
Where the industry talks
The associations, forums and events where people in this trade actually talk shop — where to listen before entering, and where the first customers are found. Each link was opened on the date shown.
Membership network and research body for service-led organisations; runs North American and European symposia. No member count stated
Benchmarking and research association for technology service organisations, including field services
National association covering trade contractors; 2027 Annual Conference registration open per its homepage
fieldserviceusa.wbresearch.com redirects here; 26-28 Apr 2027, Hilton Bayfront, San Diego, per the site
Vendor-run trades conference; the 2026 edition was 5-7 Oct 2026, Orlando. Vendor event, not neutral
Trade publication for field service leaders; articles dated 9 Oct 2026
Trade publication on route scheduling, workforce management and mobile field software
AFSMI (afsmi.org) did not respond and is not listed; Reddit field-service and trades subreddits were not checked from this network.