Rehab Therapy Practice Software
The buyer population — Offices of physical, occupational, and speech therapists and audiologists
Base industry report for 621340 →- Establishments · CanadaA
- 4,921
- Under 10 employeesA
- 74%
- Establishments · USA
- 50,883
- Employment · USA
- 464,527
- Payroll · USA
- $21.9B
Of 4,921 Canadian establishments with employees, 74% have fewer than ten — mostly small operators. Each of those is one potential account, before any filter for size or fit.
Entry signal — what decides who wins here
One thing must be trueEntry turns on a single condition that can be named and tested before much is spent. Clear it and this becomes an execution question; fail it and no amount of operating skill helps.
Displace an incumbent the screen found well defended — payments attached to the workflow, data that does not leave, a contract that renews itself. Share here means giving a buyer a reason to break something that currently works, which is a higher bar than being better.
Measured, not forecast: the share of US establishments opening in one year that were still active later. It counts good operators and bad ones together, which is exactly why it is the honest answer to “what are the odds”. It is for the whole sector rather than this market, and the ten-year figure comes from an older cohort because no younger one has reached ten years.
This is not a probability of success, and it is not a verdict on you. No survival probability is published per market, and inventing one would be worse than saying so. What the bar reads is how much of the outcome sits inside an operator's control: green means the hurdles are ones a better operator clears, red means the binding constraint is capital, an asset or a permission rather than execution. Someone arriving with an advantage this screen did not assume can win a market shown in red.
Companies named in this market · 6
The binding constraint — incumbent vulnerability
WebPT is entrenched and Prompt is well funded. Insurance billing and documentation compliance are the core, and both are covered. Jane's Canadian success suggests the opening is geographic rather than functional. Nothing is disclosed here. Every vendor named on this record is private, or sits inside a parent that does not break the line out, so no revenue floor can be built and the market size is genuinely unknown rather than estimated.
The incumbent
Who owns this market and who is coming for it. Fields a screen never reached say so rather than guessing.
The field
Every vendor named on this record, and what each one discloses. Most disclose nothing, which is why the market is not sized.
Competitor set · 3 named · 0 disclose revenue
| Name | Revenue | Share | Note |
|---|---|---|---|
| WebPTC | not disclosed | — | Private |
| Net HealthC | not disclosed | — | Private |
| Prompt / RaintreeC | not disclosed | — | Private |
Nobody here publishes revenue. The market is not sized for that reason — an estimate built on nothing would only look like knowledge.
Startups & challengers
Newer and smaller vendors going at the incumbent — funded challengers first. Named, not researched to the depth of the field above; a company with a page here links to it.
| Company | Stage | What it does | Raised |
|---|---|---|---|
| Therapy Brands | Funded challenger | EHR and practice software for behavioral, physical and speech therapists. | — |
| Prompt EMR | Startup | EMR, scheduling and billing automation for physical therapy clinics | — |
Evidence
Evidence. UNVERIFIED — screened on analyst judgment against the model in _method/screening-model.md. Incumbent names and positions are from general market knowledge and were not independently researched for this record. Verify before acting.
Where the industry talks
The associations, forums and events where people in this trade actually talk shop — where to listen before entering, and where the first customers are found. Each link was opened on the date shown.
National association for physiotherapists and PT assistants; provincial branches and practice divisions. Member count not stated publicly.
National OT association (Ottawa): membership, practice resources, advocacy. Member count not stated publicly.
The main US PT association; chapters and sections. Member count not stated on the pages opened.
APTA section for PT practice owners; the group that buys practice software. Runs an annual conference (Nov 11-14, 2026, Colorado Springs).
APTA's largest annual conference; next is Philadelphia, Feb 4-6, 2027.
Monthly member magazine for PT practice owners; September 2026 issue is the technology and innovation issue.
Subreddit for licensed PTs, PTAs and students; search shows it active. Reddit blocked automated access (429), so no member count.
AOTA (aota.org) blocks automated access so it is not listed.
The businesses it sells to
Operating-business records filed along the same branch of NAICS — the customers of this software, screened as businesses in their own right.