Marina Management Software
The buyer population — Marinas
Base industry report for 713930 →- Establishments · CanadaA
- 521
- Under 10 employeesA
- 62%
- Establishments · USA
- 3,766
- Employment · USA
- 31,032
- Payroll · USA
- $1.5B
Of 521 Canadian establishments with employees, 62% have fewer than ten — mostly small operators. Each of those is one potential account, before any filter for size or fit.
Entry signal — what decides who wins here
One thing must be trueEntry turns on a single condition that can be named and tested before much is spent. Clear it and this becomes an execution question; fail it and no amount of operating skill helps.
Displace an incumbent the screen found well defended — payments attached to the workflow, data that does not leave, a contract that renews itself. Share here means giving a buyer a reason to break something that currently works, which is a higher bar than being better.
Measured, not forecast: the share of US establishments opening in one year that were still active later. It counts good operators and bad ones together, which is exactly why it is the honest answer to “what are the odds”. It is for the whole sector rather than this market, and the ten-year figure comes from an older cohort because no younger one has reached ten years.
This is not a probability of success, and it is not a verdict on you. No survival probability is published per market, and inventing one would be worse than saying so. What the bar reads is how much of the outcome sits inside an operator's control: green means the hurdles are ones a better operator clears, red means the binding constraint is capital, an asset or a permission rather than execution. Someone arriving with an advantage this screen did not assume can win a market shown in red.
Companies named in this market · 14
The binding constraint — incumbent vulnerability
The booking marketplace won, and it has just been recapitalised to take the back office too. Dockwa began in Newport in 2015 as transient-slip booking for boaters and now says it serves nearly 4,000 marinas, 97% of the top 95 US harbours and more than 450,000 boaters [C, vendor]. In June 2026 it took an undisclosed strategic growth investment from PSG to turn that into a full operating system — contracts and billing, fuel-dock and ship-store point of sale, electric metering, dry-stack launch scheduling, dynamic pricing and a consumer marketplace in Marinas.com — and named Canada and Europe as the expansion targets [C, vendor release]. It publishes its prices: a free leads tier, then modules from $169 a month for transient booking, $180 for contracts, $249 for POS, $199 for fuel and $99 for dry stack [C, vendor, checked 2026-10-08]. That is the price an entrant would have to undercut, and it is already low and modular. The back office is held by two consolidators rather than a startup. DockMaster — the 1983 system for marinas, boatyards and dealers, claiming 1,000+ marinas [C, vendor] — has been inside Valsoft since 2017 and added its own payments product [C, acquirer]. Storable, the EQT-controlled self-storage platform, bought Molo in 2021 and now sells it as Storable Marine alongside its payments and rental products [B]. Outside the US the field is owned by roll-ups and old desktop vendors: Pacsoft in New Zealand went to Jonas Software in 2019 [B], and Havenstar and Harba (Denmark) each claim one to two hundred marinas [C, vendor]. Payments are the business model in every case, so a new vendor would be selling software that the incumbents treat as a loss leader for card and ACH volume. The Canadian angle is real but closing. Dockwa's own Canada page says that for years it did not support Canadian dollars and boaters had to pay in US dollars; that gap is now fixed and the PSG money is aimed at Canada [C, vendor]. The local alternatives found were thin: Swift Harbour, a BC-made booking app, now returns an unconfigured site, and Sentinel Hill's Marina Mate domain is parked. A Canadian wedge would have been plausible three years ago; today it means racing a funded incumbent into its stated next market.
The incumbent
Who owns this market and who is coming for it. Fields a screen never reached say so rather than guessing.
The field
Every vendor named on this record, and what each one discloses. Most disclose nothing, which is why the market is not sized.
Competitor set · 8 named · 0 disclose revenue
| Name | Revenue | Share | Note |
|---|---|---|---|
| DockwaB | not disclosed | — | Private; no revenue published. $3.5M raised through 2016 [B, Boston Globe], $14.2M Series B to parent The Wanderlust Group in 2020 [C, own blog], PSG growth investment June 2026, amount undisclosed |
| DockMaster (Valsoft)C | not disclosed | — | Inside Valsoft since 2017; not broken out. Claims 1,000+ marinas |
| Storable Marine (Molo)B | not disclosed | — | Molo raised about $900K before Storable bought it in August 2021, terms undisclosed [B]; Storable is majority-owned by EQT [B]. Not broken out |
| Scribble Software (MARINAGO, MarinaOffice)C | not disclosed | — | Private; Mechanicsville, Virginia. Cloud MARINAGO plus legacy desktop MarinaOffice, PureFuel and PureService |
| Marinalife / Snag-A-SlipB | not disclosed | — | Private; Baltimore. $4.8M Series A (2017) and $5M Series A (2023), both led by Claritas Capital [B] |
| Pacsoft (Jonas Software)B | not disclosed | — | Auckland; PacsoftNG used in 20+ countries; acquired by Jonas Software October 2019 [B] |
| HarbaC | not disclosed | — | Private; Denmark; claims 150+ marinas. Seed-funded; amounts only in aggregators and not used |
| HavenstarC | not disclosed | — | Private; claims 110+ marinas in 15+ countries |
Nobody here publishes revenue. The market is not sized for that reason — an estimate built on nothing would only look like knowledge.
Startups & challengers
Newer and smaller vendors going at the incumbent — funded challengers first. Named, not researched to the depth of the field above; a company with a page here links to it.
| Company | Stage | What it does | Raised |
|---|---|---|---|
| Storable | Funded challenger | Management software, payments and marketplace for self-storage and marina operators | — |
| Floatist | Startup | Management software for yacht charter, boat club and boat management operators | — |
| MARINAGO | Scrappy competitor | Marina management: slips, billing and reservations. | — |
| MarinaMaster | Scrappy competitor | Marina management software for slips, billing and dockside operations | — |
| Sharper MMS | Scrappy competitor | Marina management software for slips, billing and service | — |
Evidence
Evidence. Market size UNVERIFIED — no vendor publishes revenue and no analyst figure was used; Dockwa's '$57 billion marina economy' is the industry's own spend, not a software market. Researched 2026-10-08. Opened at source: Dockwa's PSG announcement on its own blog (2026-06-03; amount undisclosed; 4,000 marinas, 450,000 boaters, product list, Canada and Europe as targets) [C, vendor; the round itself A/B as a self-announced deal]; Business Wire's copy of the release returned 403 and was not read. Dockwa's pricing page and Canada early-access page (read 2026-10-08) [C, vendor]. The Boston Globe, July 2016: $2M round, $3.5M total raised, 400+ marinas then [B]. Dockwa's blog: The Wanderlust Group's $14.2M Series B, October 2020, investors unnamed [C]. AlleyWatch, August 2021: Storable acquires Molo, terms undisclosed, $900K raised before [B]. Simpson Thacher, 2020-12-16: EQT majority investment in Storable, Cove Hill retaining a minority [B]. storablemarine.com (Storable Molo and Storable Rentals; its counters render client-side and could not be read) [C]. Valsoft's own DockMaster article: acquired 2017, DockMaster Payments launched, DockWorks acquired [C]. dockmaster.com: '1,000+ marinas for over 40 years' [C]. Boating NZ, 2019-10-22: Jonas Software buys Pacsoft [B]. Dredgewire, 2023-02-13: Marinalife $5M Series A led by Claritas Capital [B]; Trade Only Today, 2017-11-09: Snag-A-Slip's $4.8M Series A led by Claritas and its purchase of Marinalife [B]. Marine Industry News, 2022-04-01: Pick a Pier investment from Bess Ventures, amount undisclosed [B]. harba.co ('150+ marinas'), havenstar.com ('110+ marinas, 100,000+ berths, 15+ countries'), harbourassist.com, scribblesoftware.com and marinago.com opened [C, vendor]. Not used: a Signalbase item dating an 'Aspire Software acquisition' of DockMaster to 2026-03-20 — Aspire is Valsoft's operating arm, so this reads as an internal transfer and was not confirmed; CB Insights' listing of a 2024 Harba M&A event (unopened, aggregator); a Suntex 72-marina Storable deployment seen only in a search snippet. Swift Harbour's site returned 'Project not configured' and its booking page a 404; sentinelhill.com, marinaoffice.com and molo.ai are parked domains. Verify before acting.
Where the industry talks
The associations, forums and events where people in this trade actually talk shop — where to listen before entering, and where the first customers are found. Each link was opened on the date shown.
Trade association whose members are Ontario marinas, boat dealers, brokers, service centres and suppliers; no member count stated on site.
Members: site says 'over 1,000 marinas, boatyards, yacht clubs, public/private moorage basins, partner associations, and marine industry vendors'. Runs Certified Marina Manager training.
The main marina and boatyard management conference (formerly IMBC); 2027 edition in Daytona Beach.
Magazine dedicated to marina and boatyard management for more than 25 years.
Trade magazine for the recreational marine trade, including marina and dealer operators.
BC recreational boating industry association; runs the Fall Marina Show & Sale and the Vancouver International Boat Show. No member count stated.
Quebec boating industry association with corporate (marina, dealer) and boater member classes; publishes Info-marina. No member count stated.
Communities shared with 4883 (marina operation), checked 2026-09-22; the marina software buyer is the same operator. MRAA dropped as a dealer rather than marina body.