Cross-industry software45% entry signalMarket screen6 sourced figuresOne thing must be trueincumbent vulnerability

CMMS — Computerized Maintenance Management Software

Prepared 2026-10-08

Entry signal — what decides who wins here

One thing must be true
Structure decides One thing must be true Execution decides

Entry turns on a single condition that can be named and tested before much is spent. Clear it and this becomes an execution question; fail it and no amount of operating skill helps.

What you would have to beat

Displace an incumbent the screen found well defended — payments attached to the workflow, data that does not leave, a contract that renews itself. Share here means giving a buyer a reason to break something that currently works, which is a higher bar than being better.

How it was read
Binding constraintUNVERIFIEDincumbent vulnerability — Executional — a better operator can move it.
Measured inputsUNVERIFIEDnot applied — This is a software market. The industry’s business counts describe its BUYERS, not the market being entered, so they are left out of the signal.
How many new establishments are still tradingA
Other Services (except Public Administration), US · opened 2020
85.2%
1 year
71.8%
3 years
60%
5 years
42.1%
10 years
opened 2015

Measured, not forecast: the share of US establishments opening in one year that were still active later. It counts good operators and bad ones together, which is exactly why it is the honest answer to “what are the odds”. It is for the whole sector rather than this market, and the ten-year figure comes from an older cohort because no younger one has reached ten years.

This is not a probability of success, and it is not a verdict on you. No survival probability is published per market, and inventing one would be worse than saying so. What the bar reads is how much of the outcome sits inside an operator's control: green means the hurdles are ones a better operator clears, red means the binding constraint is capital, an asset or a permission rather than execution. Someone arriving with an advantage this screen did not assume can win a market shown in red.

Companies named in this market · 12

The binding constraint — incumbent vulnerability

CMMS is the maintenance team's own work-order system — the in-house crew that keeps a plant, a hotel, a food line, a fleet or a campus running: work orders on a phone, preventive-maintenance schedules, the asset register and the spare-parts shelf. The 8113 anchor (commercial and industrial machinery repair) is navigation only; the buyer is every maintenance department in manufacturing, facilities, hospitality, food and beverage and fleets. It differs from its neighbours by whose assets and whose worker. Field service management (238-fsm-field-service-management) is the tool of a company that sends technicians to customers' sites and invoices them; CMMS maintains the buyer's own equipment and never sends an invoice. EAM (the enterprise asset management record written alongside this one) is the lifecycle system — capital planning, depreciation, reliability engineering across a fleet of sites, usually sold top-down to a CIO; CMMS is bought bottom-up by the maintenance manager. ERP (541514-erp-enterprise-resource-planning) carries a plant-maintenance module, which is the ceiling the mid-market CMMS sells beneath. Incumbent vulnerability decides it: the category has just been bought by the industrial giants, and the price tag says the leaders are strong, not weak. Autodesk signed to buy MaintainX on 2026-05-28 for about $3.6B in cash, against MaintainX's own guidance of more than $135M ARR for calendar 2026 growing more than 50% — roughly 27x forward ARR [A, Autodesk 8-K exhibit] — and completed the deal on 2026-08-03 [C, Autodesk newsroom]. That follows Siemens paying $1.575B plus an earn-out for Brightly in 2022 on about $180M expected revenue [A, Siemens release], Rockwell Automation buying Fiix in 2020 and Fluke (Fortive) buying eMaint in 2016 [A, acquirers' releases]. Under them sit funded independents — Limble ($58M Series B at a $450M valuation, Goldman Sachs growth equity) [B], UpKeep ($36M Series B led by Insight) [B], Fracttal ($35M led by Riverwood in January 2026) [B], Facilio ($35M Series B led by Dragoneer) [B]. And the bottom is free: MaintainX's Basic plan is $0 per user per month [C, vendor page], and two open-source projects, openMAINT and Atlas CMMS (AGPL-3.0, about 800 GitHub stars), give the product away [A, repository]. An entrant therefore faces a strategic owner with a sensor or design-software channel (Siemens buildings, Rockwell PLCs, Fluke test tools, Autodesk Tandem digital twins), venture-funded challengers at every price point, and a free tier underneath. Demand is not in doubt — the exits prove that maintenance teams pay. What is in doubt is any room for a generalist newcomer. The open niches are narrower: a CMMS bundled into one vertical's compliance regime (food-safety audit trails, hotel brand standards), or a non-English market where Fracttal shows a regional vendor can reach more than 1,500 customers in 60 countries [B].

I

The incumbent

Who owns this market and who is coming for it. Fields a screen never reached say so rather than guessing.

Incumbent
No single incumbent. The category is now owned by industrials: MaintainX (Autodesk, closed 2026-08-03), Brightly (Siemens), Fiix (Rockwell Automation) and eMaint (Fluke / Fortive)
Scale
MaintainX guides to more than $135M ARR for calendar 2026, growing more than 50% [A]. Brightly expected about $180M of revenue and $160M ARR in 2022, its last disclosed year [A]. Fiix and eMaint are not broken out
Share
No published share. None of the four strategic owners reports CMMS as its own segment, and the independents are private
Challengers
Limble, UpKeep, Fracttal, Facilio, MPulse, Hippo CMMS (now Eptura Asset); open source — openMAINT, Atlas CMMS
Lock-in mechanism
Moderate, and it rises with use. An asset register, PM schedules and years of work-order history are what the team relies on, and they export as CSV. The real switching cost is re-training technicians on the phone app and re-wiring sensor and ERP integrations, which the industrial owners are deliberately deepening
Price movement
Pressed down at the bottom and up at the top. MaintainX gives a Basic plan at $0 per user per month and sells paid tiers at $20 and $65 [C, vendor page]; UpKeep starts at $24 [C]; open-source options are free. Upward pressure comes from AI and sensor add-ons sold per credit or per asset
Is the buyer consolidating?
No — The buyer — the maintenance department of every plant, hotel, food processor and fleet — stays fragmented. Consolidation is happening among the vendors, not the buyers
F

Financials & market size — sourced

Figures that came from a filing, a results release or reputable reporting, each carrying its evidence tier.

Autodesk–MaintainX priceA About $3.6B all-cash, announced 2026-05-28, completed 2026-08-03
MaintainX ARR guidance, calendar 2026A More than $135M, growth above 50% (about 27x forward ARR at the deal price)
Siemens–Brightly priceA $1.575B plus an earn-out (2022)
Brightly expected 2022 revenue / ARRA About $180M / $160M
Limble Series B valuation (June 2023)B $450M
CMMS market sizeUNVERIFIED UNVERIFIED — no figure sourced and none asserted
$

Market size, derived

Built from the competitor set upward rather than quoted from a forecast. Published TAMs in these categories are frequently reverse-engineered from each other, so any published figure is checked against the vendor arithmetic rather than trusted on its own.

Revenue floor
$180M

Disclosed revenue from 1 of 10 named vendors. The market is at least this large.

Implied total — revenue ÷ share
—

No vendor has both a disclosed revenue and a published share.

Published forecast
—Floor only

Only a revenue floor is known — the true market is larger by whatever the undisclosed vendors earn.

Competitor set · 10 named · 1 disclose revenue

NameRevenueShareNote
MaintainX (Autodesk)NASDAQ: ADSKA not disclosed — Guided to more than $135M ARR for calendar 2026, growth above 50%, in Autodesk's 8-K exhibit 99.1 of 2026-05-28. That is an ARR forecast, not reported revenue. All-cash price about $3.6B; Autodesk's newsroom announced completion on 2026-08-03. Before the sale: $150M Series D (July 2025) at $2.5B, $254M raised in total, 11,000+ companies [C, company release] — The owner's note is correct: Autodesk owns MaintainX. It now sits in Autodesk Operations Solutions beside Tandem, FlexSim and Fusion Operations
Brightly (Siemens)ETR: SIEA $180M — Expected 2022 revenue of about $180M and ARR of $160M, as stated in Siemens' acquisition release; price $1.575B plus an earn-out. Not broken out since, and the brand is now 'Siemens Asset Management' — About 11,000 customers, mostly US, Canada, UK and Australia; based in Cary, NC; strongest in public sector, schools and healthcare facilities. brightlysoftware.com now redirects to Siemens
Fiix (Rockwell Automation)NYSE: ROKA not disclosed — Not disclosed. Rockwell announced the deal on 2020-11-17 and reports Fiix inside Software & Control; terms not given — Toronto-based, founded 2008. Sold through the PLC and automation channel into plants
eMaint (Fluke)NYSE: FTVA not disclosed — Not disclosed. Fluke (a Fortive company) bought eMaint Enterprises in September 2016; terms undisclosed — Bundled with Fluke's condition-monitoring sensors and test tools under Fluke Reliability
LimbleB not disclosed — Private, no revenue published. $58M Series B in June 2023 at a $450M valuation, led by Goldman Sachs Asset Management's growth equity fund — The best-funded independent still unowned by an industrial
UpKeepB not disclosed — Private, no revenue published. $36M Series B in May 2020 led by Insight Partners, with Emergence, Battery, Y Combinator; 2,000+ paying businesses at the time [C] — Mobile-first SMB CMMS from Los Angeles; paid tiers from $24 per user per month [C, vendor page]
FracttalB not disclosed — Private, no revenue published. $35M led by Riverwood Capital, January 2026; about $10M led by Kayyak Ventures in October 2023 — Madrid-based, LatAm and Spain roots; 1,500+ customers in 60+ countries
FacilioB not disclosed — Private, no revenue published. $35M Series B (Feb 2022) led by Dragoneer, with Brookfield Growth, Accel India and Tiger Global — Facilities-side CMMS for commercial real estate; New York HQ with an engineering base in Chennai
MPulseC not disclosed — Not disclosed. Acquired by JDM Technology Group in 2017 — Long-standing mid-market CMMS from Eugene, Oregon
Hippo CMMS (Eptura)C not disclosed — Not disclosed. Bought by iOFFICE in 2019 (now Eptura); hippocmms.com redirects to Eptura, which says Hippo 'is evolving into Eptura Asset' — Shows the other route out: small CMMS products absorbed into workplace and facilities suites
S

Startups & challengers

Newer and smaller vendors going at the incumbent — funded challengers first. Named, not researched to the depth of the field above; a company with a page here links to it.

CompanyStageWhat it doesRaised
Atlas CMMS Scrappy competitor Open-source CMMS, web and mobile, AGPL-3.0 (GitHub Grashjs/cmms, ~800 stars); self-host free or use the hosted cloud —
openMAINT Scrappy competitor Open-source maintenance and property-asset system from Tecnoteca (makers of CMDBuild); sells subscriptions and pay-per-use support —

Evidence

Evidence. Sourced 2026-10-10 by opening each page. Tier A: Autodesk's Form 8-K exhibit 99.1 of 2026-05-28 on EDGAR (about $3.6B all-cash; MaintainX guides to more than $135M ARR for calendar 2026, growth above 50%; cash on hand plus debt). Siemens' acquisition release for Brightly ($1.575B plus earn-out; about $180M expected 2022 revenue, $160M ARR, about 11,000 customers, Cary NC). Rockwell Automation's release of 2020-11-17 on Fiix. Fluke's release on eMaint Enterprises (2016). Completion of the MaintainX deal: Autodesk's own newsroom post 'Welcoming MaintainX to Autodesk', dated 2026-08-03, says 'we've completed that acquisition' [C, acquirer newsroom; no closing 8-K was opened]. So the owner's note is TRUE: Autodesk owns MaintainX. Tier B: Facilities Dive on Limble's Series B ($58M, $450M valuation, Goldman Sachs). Insight Partners' release on UpKeep's Series B ($36M). Tech.eu on Fracttal ($35M, Riverwood, 1,500+ customers, 60+ countries). The Facilio Series B release ($35M, Dragoneer, Brookfield Growth). MaintainX's own release on its $150M Series D at $2.5B, $254M total [B for the round, C for the customer count]. Tier C: vendor pricing pages (MaintainX $0 / $20 / $65; UpKeep from $24); Eptura's Hippo page; MPulse's own post on the JDM Technology Group acquisition (closed 2017-03-31, price undisclosed). Open source: GitHub API for Grashjs/cmms (AGPL-3.0, 809 stars, pushed 2026-10-05) and openmaint.org. Not sourced: market size and the revenue of every independent vendor is UNVERIFIED — none publishes revenue. Totals raised by Limble and UpKeep before their Series B were not confirmed. Fiix's and eMaint's deal terms were never disclosed. The EAM side (IBM Maximo, SAP, IFS, Hexagon) is deliberately left to the parallel EAM record.

#

Where the industry talks

The associations, forums and events where people in this trade actually talk shop — where to listen before entering, and where the first customers are found. Each link was opened on the date shown.

PublicationInternationalA
Reliabilityweb
reliabilityweb.com

Reliability and maintenance publisher behind Uptime magazine and the IMC conference; ran the Autodesk–MaintainX release

Checked 2026-10-10
AssociationInternationalA
IFMA — International Facility Management Association
ifma.org

The facility managers' association, the buyer for facilities-side CMMS

Checked 2026-10-10
PublicationUSA
Plant Services
plantservices.com

Trade magazine for plant maintenance and reliability managers

Checked 2026-10-10
AssociationCanadaA
PEMAC Asset Management Association of Canada
pemac.org

Canada's maintenance and asset-management professional body; runs the MMP certification

Checked 2026-10-10

SMRP (smrp.org) and Plant Engineering returned Cloudflare 403. Reddit maintenance subreddits returned 403 from this network. None of them are listed.