Pet Grooming & Boarding Management Software
The buyer population — Pet care (except veterinary) services
Base industry report for 81291 →- Establishments · CanadaA
- 1,938
- Under 10 employeesA
- 79%
- Establishments · USA
- 24,267
- Employment · USA
- 158,246
- Payroll · USA
- $4.3B
Of 1,938 Canadian establishments with employees, 79% have fewer than ten — an industry of very small operators. Each of those is one potential account, before any filter for size or fit.
Entry signal — what decides who wins here
One thing must be trueEntry turns on a single condition that can be named and tested before much is spent. Clear it and this becomes an execution question; fail it and no amount of operating skill helps.
Displace an incumbent the screen found well defended — payments attached to the workflow, data that does not leave, a contract that renews itself. Share here means giving a buyer a reason to break something that currently works, which is a higher bar than being better.
Measured, not forecast: the share of US establishments opening in one year that were still active later. It counts good operators and bad ones together, which is exactly why it is the honest answer to “what are the odds”. It is for the whole sector rather than this market, and the ten-year figure comes from an older cohort because no younger one has reached ten years.
This is not a probability of success, and it is not a verdict on you. No survival probability is published per market, and inventing one would be worse than saying so. What the bar reads is how much of the outcome sits inside an operator's control: green means the hurdles are ones a better operator clears, red means the binding constraint is capital, an asset or a permission rather than execution. Someone arriving with an advantage this screen did not assume can win a market shown in red.
Companies named in this market · 12
The binding constraint — incumbent vulnerability
Togetherwork has rolled up the category and monetises card volume through the booking flow, which puts the licence price where the salon and fitness records found it — at or near zero for anyone who cannot process payments. The pain is real and the willingness to pay for software alone is not. Nothing is disclosed here. Every vendor named on this record is private, or sits inside a parent that does not break the line out, so no revenue floor can be built and the market size is genuinely unknown rather than estimated.
The incumbent
Who owns this market and who is coming for it. Fields a screen never reached say so rather than guessing.
The field
Every vendor named on this record, and what each one discloses. Most disclose nothing, which is why the market is not sized.
Competitor set · 3 named · 0 disclose revenue
| Name | Revenue | Share | Note |
|---|---|---|---|
| GingrC | not disclosed | — | Inside Togetherwork; not broken out |
| MoeGo / Time To Pet / PetExecC | not disclosed | — | Private |
| DaySmartC | not disclosed | — | Private |
Nobody here publishes revenue. The market is not sized for that reason — an estimate built on nothing would only look like knowledge.
Startups & challengers
Newer and smaller vendors going at the incumbent — funded challengers first. Named, not researched to the depth of the field above; a company with a page here links to it.
| Company | Stage | What it does | Raised |
|---|---|---|---|
| DaySmart Software | Funded challenger | Appointment and business software for pet care, salons, spas and other service shops | — |
| Goose ↗ | Startup | Operating system for pet care businesses: boarding, daycare, grooming, training. | — |
| Pawfinity | Startup | Booking and business software for pet groomers and pet care businesses | — |
| Kennel Booker | Scrappy competitor | Booking and management software for kennels, catteries and pet boarding | — |
| Paw Partner | Scrappy competitor | Booking and management for pet boarding, daycare and grooming. | — |
| PawsAdmin | Scrappy competitor | Booking and management software for pet boarding, daycare and grooming | — |
| PetPocketbook | Scrappy competitor | Scheduling and invoicing for dog walkers and pet sitters | — |
| Revelation Pets | Scrappy competitor | Software for pet boarding, daycare and grooming businesses | — |
Evidence
Evidence. UNVERIFIED — screened on analyst judgment. Incumbent names and positions are from general market knowledge and were NOT independently researched for this record; no financials are attached because none were sourced. Verify before acting.
Where the industry talks
The associations, forums and events where people in this trade actually talk shop — where to listen before entering, and where the first customers are found. Each link was opened on the date shown.
Federally registered non-profit certification association for dog groomers in Canada; no member count stated
Federal non-profit for groomers and animal care technicians with a bather certification program; no member count stated
Association for boarding, daycare and pet-services facility operators with a member facility directory; no member count stated
Educational association for pet sitters and dog walkers since 1994; says it has helped 'over 40,000 people' start businesses (not a current member count)
Barkleigh's national conference for boarding and daycare operators; November 3-6, 2026, Hershey PA
Barkleigh's grooming trade magazine, published since 1981
Barkleigh trade magazine for boarding and daycare operators; 2026 issues online
Reddit (r/doggrooming) and NAPPS (petsitters.org) blocked automated fetches and are not listed. PIJAC Canada's site did not respond.