Other personal services

Togetherwork has rolled up the category and monetises card volume through the booking flow, which puts the licence price where the salon and fitness records found it — at or near zero for anyone who cannot process payments. The pain is real and the willingness to pay for software alone is not. Nothing is disclosed here. Every vendor named on this record is private, or sits inside a parent that does not break the line out, so no revenue floor can be built and the market size is genuinely unknown rather than estimated.

Two roll-ups now hold both ends of this market, and both have more capital than any new entrant could raise. On the operator side, Metropolis bought SP+ for about $1.5B in enterprise value in May 2024. It funded the deal with $1.05B of Series C equity and $550M of term debt, led by Eldridge Industries [B, company release]. That made it what it calls the largest parking operator in North America, with more than 4,000 locations [C, vendor]. In November 2025 it added a ~$500M Series D led by LionTree and a $1.1B term loan at about a $5B valuation [B, company release]. Metropolis is both the customer and the vendor: it runs garages with its own computer-vision checkout instead of buying PARCS from someone else. On the municipal and on-street side, EasyPark Group bought ParkMobile in 2021. It closed on Flowbird, the pay-station maker, in January 2025 and added Parkopedia. In June 2025 it renamed itself Arrive, now covering 90+ countries and 20,000 cities [C, vendor]. France's competition authority cleared the Flowbird deal and found no foreclosure risk [A, regulator]. So the app, the meter and the parking-data layer now sit with one PE-owned group (Vitruvian, Verdane, Searchlight). The middle tier is well funded too. Flash raised $250M+ led by Vista at a $1B+ valuation in 2022 for cloud PARCS. Passport had raised $125M by 2019 for municipal mobile pay, permits and enforcement. ParkHub merged with the UK's JustPark in 2024 on an FTV Capital growth round and now trades as JustPark. The one measurable incumbent is stagnant, but that is not an opening. T2 Systems (universities, hospitals, municipalities; permits, enforcement, pay stations) is the only vendor here with published revenue. Verra Mobility paid $347M for it in 2021, when it expected nearly $80M of revenue. Its Parking Solutions segment reported $82.6M for 2025, flat in four years. Customers fell from more than 1,900 to about 1,775, and Verra wrote off $97.1M of the segment's goodwill in 2024 [A, 10-K]. The accounts Verra is losing are going to Passport, Flash and the Arrive brands, which already have the capital and the city contracts. They are not open to a new entrant.