B2B data & sales leads
Company and contact databases sold for credit, compliance, marketing and prospecting (Dun & Bradstreet, ZoomInfo, Data Axle, Apollo.io, Infobel).
6 leading companies in b2b data & sales leads, one segment of business listings & data providers — Yellow pages to data feeds: local listings, reviews, B2B firmographics, listings software and billboard ad tech
new market segment · researched 2026-11-14
Yellow pages & business directoriesLocal listings & review sitesB2B data & sales leadsListings & reputation managementSales CRMBillboard & out-of-home ad software
C
Leading b2b data & sales leads companies
6 companies, with the scale each source states. Scale is the whole company's unless the row says otherwise.
| Company | Where | What they do | Scale |
|---|---|---|---|
| Geoverts Featured Same owner as Research Upon. ↗ | Vancouver, Canada | Local business listings and sales leads with a built-in CRM (clients, quotes and sales), plus OOH-MY!, its billboard management software: inventory, campaigns and GIS maps for outdoor advertising operators. | — |
| Dun & Bradstreet ↗ | Jacksonville, United States since 1841 | B2B business data (D-U-N-S numbers), commercial credit, risk and sales-and-marketing data. Clearlake agreed to buy it in 2025 for US$4.1B in cash (US$7.7B including debt). | revenue: 2,381.7 USD millions (2024) ↗ |
| ZoomInfo Technologies GTM ↗ | Vancouver, Washington, United States since 2007 | B2B contact and company data and go-to-market software for sales and marketing teams. Formerly DiscoverOrg; ticker changed from ZI to GTM. | revenue: 1,249.5 USD millions (2025) ↗ |
| Data Axle ↗ | Dallas, United States since 1972 | Business and consumer databases and marketing lists. Formerly American Business Information, then infoUSA and Infogroup. | employees: 1,300 employees ↗ |
| Apollo.io ↗ | United States | Sales-intelligence and engagement platform. Says it has 240M+ contacts and 30M+ companies, plus prospecting and outreach tools. | paying customers: 100,000 customers (100K+, company-stated) (2026) ↗ |
| Infobel ↗ | Brussels, Belgium since 1995 | Began as an online international telephone directory and now sells B2B and location-intelligence data. Wikipedia names Google, Apple, TomTom, Shopify and Trulioo as clients. | — |
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The business listings & data providers market
The whole market this segment sits in.
total revenue, directory and mailing list publishers (employer firms) · US4,582
↗USD millions · 2022
Growth, segments, risks and every company in business listings & data providers →
Quick answers
- What are b2b data & sales leads?
- Company and contact databases sold for credit, compliance, marketing and prospecting (Dun & Bradstreet, ZoomInfo, Data Axle, Apollo.io, Infobel). They are one segment of the business listings & data providers market.
- Who are the leading b2b data & sales leads companies?
- Geoverts (Canada), Dun & Bradstreet (United States), ZoomInfo Technologies (United States), Data Axle (United States), Apollo.io (United States), Infobel (Belgium).
- Which b2b data & sales leads companies are publicly traded?
- ZoomInfo Technologies (GTM).
- Which Canadian companies are in b2b data & sales leads?
- Geoverts, Vancouver.
- How big is the business listings & data providers market?
- For the whole business listings & data providers market, not this segment alone: total revenue, directory and mailing list publishers (employer firms) (US) 4,582 USD millions, 2022 — Federal Reserve Bank of St. Louis (FRED) / U.S. Census Bureau.