Sales CRM
CRM and marketing platforms where business data is put to use (HubSpot, Salesforce, Thryv for small businesses).
4 leading companies in sales crm, one segment of business listings & data providers — Yellow pages to data feeds: local listings, reviews, B2B firmographics, listings software and billboard ad tech
new market segment · researched 2026-11-14
Yellow pages & business directoriesLocal listings & review sitesB2B data & sales leadsListings & reputation managementSales CRMBillboard & out-of-home ad software
C
Leading sales crm companies
4 companies, with the scale each source states. Scale is the whole company's unless the row says otherwise.
| Company | Where | What they do | Scale |
|---|---|---|---|
| Geoverts Featured Same owner as Research Upon. ↗ | Vancouver, Canada | Local business listings and sales leads with a built-in CRM (clients, quotes and sales), plus OOH-MY!, its billboard management software: inventory, campaigns and GIS maps for outdoor advertising operators. | — |
| HubSpot HUBS ↗ | Cambridge, Massachusetts, United States since 2006 | CRM and marketing/sales platform, aimed mainly at small and mid-size businesses. | revenue: 3,131.3 USD millions (2025) ↗ |
| Salesforce CRM ↗ | San Francisco, United States since 1999 | The largest CRM vendor in this group. Its sales cloud is where purchased lead and firmographic data is used. | revenue: 41,525 USD millions (fiscal year ended 2026-01-31) (2026) ↗ |
| Thryv Holdings THRY ↗ | Dallas, United States since 2013 | Formed from Dex Media and YP Holdings. Publishes The Real Yellow Pages and is moving its clients to its small-business SaaS platform. Plans to exit marketing services by the end of 2028. | revenue: 785 USD millions (2025) ↗ |
M
The business listings & data providers market
The whole market this segment sits in.
total revenue, directory and mailing list publishers (employer firms) · US4,582
↗USD millions · 2022
Growth, segments, risks and every company in business listings & data providers →
Quick answers
- What is sales crm?
- CRM and marketing platforms where business data is put to use (HubSpot, Salesforce, Thryv for small businesses). It is one segment of the business listings & data providers market.
- Who are the leading sales crm companies?
- Geoverts (Canada), HubSpot (United States), Salesforce (United States), Thryv Holdings (United States).
- Which sales crm companies are publicly traded?
- HubSpot (HUBS), Salesforce (CRM), Thryv Holdings (THRY).
- Which Canadian companies are in sales crm?
- Geoverts, Vancouver.
- How big is the business listings & data providers market?
- For the whole business listings & data providers market, not this segment alone: total revenue, directory and mailing list publishers (employer firms) (US) 4,582 USD millions, 2022 — Federal Reserve Bank of St. Louis (FRED) / U.S. Census Bureau.