Listings & reputation management
Software that pushes accurate locations, hours and answers to search engines, maps and AI assistants, and manages reviews for multi-location brands and agencies (Yext, BrightLocal).
2 leading companies in listings & reputation management, one segment of business listings & data providers — Yellow pages to data feeds: local listings, reviews, B2B firmographics, listings software and billboard ad tech
new market segment · researched 2026-11-14
Yellow pages & business directoriesLocal listings & review sitesB2B data & sales leadsListings & reputation managementSales CRMBillboard & out-of-home ad software
C
Leading listings & reputation management companies
2 companies, with the scale each source states. Scale is the whole company's unless the row says otherwise.
| Company | Where | What they do | Scale |
|---|---|---|---|
| Yext YEXT ↗ | New York, United States since 2006 | Listings, reviews and brand-information management for multi-location brands. Its Scout tool tracks visibility across AI-driven and traditional search. | revenue: 446.6 USD millions (fiscal year ended 2026-01-31) (2026) ↗ |
| BrightLocal ↗ | Brighton, United Kingdom since 2009 | Local SEO software for local businesses and agencies, covering listings management, citation building, review management and local AI visibility tracking. | employees: 300 staff (300+, company-stated) (2026) ↗ |
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The business listings & data providers market
The whole market this segment sits in.
total revenue, directory and mailing list publishers (employer firms) · US4,582
↗USD millions · 2022
Growth, segments, risks and every company in business listings & data providers →
Quick answers
- What is listings & reputation management?
- Software that pushes accurate locations, hours and answers to search engines, maps and AI assistants, and manages reviews for multi-location brands and agencies (Yext, BrightLocal). It is one segment of the business listings & data providers market.
- Who are the leading listings & reputation management companies?
- Yext (United States), BrightLocal (United Kingdom).
- Which listings & reputation management companies are publicly traded?
- Yext (YEXT).
- How big is the business listings & data providers market?
- For the whole business listings & data providers market, not this segment alone: total revenue, directory and mailing list publishers (employer firms) (US) 4,582 USD millions, 2022 — Federal Reserve Bank of St. Louis (FRED) / U.S. Census Bureau.