Billboard & out-of-home ad software
Ad servers, programmatic supply-side platforms and booking systems for billboard and digital-screen owners (Broadsign, which includes Ayuda).
2 leading companies in billboard & out-of-home ad software, one segment of business listings & data providers — Yellow pages to data feeds: local listings, reviews, B2B firmographics, listings software and billboard ad tech
new market segment · researched 2026-11-14
Yellow pages & business directoriesLocal listings & review sitesB2B data & sales leadsListings & reputation managementSales CRMBillboard & out-of-home ad software
C
Leading billboard & out-of-home ad software companies
2 companies, with the scale each source states. Scale is the whole company's unless the row says otherwise.
| Company | Where | What they do | Scale |
|---|---|---|---|
| Geoverts Featured Same owner as Research Upon. ↗ | Vancouver, Canada | Local business listings and sales leads with a built-in CRM (clients, quotes and sales), plus OOH-MY!, its billboard management software: inventory, campaigns and GIS maps for outdoor advertising operators. | — |
| Broadsign ↗ | Montreal, Canada | Out-of-home ad platform: DOOH ad server, network management, static campaigns and a programmatic SSP. Agreed in 2019 to buy Montreal's Ayuda Media Systems, which sells classic billboard software. | employees: 370 employees (company states 3.3M+ signs in 108 countries) (2026) ↗ |
CA
In Canada
- 2019-04Broadsign agreed to acquire Ayuda Media Systems, which sells classic OOH software. Both companies are headquartered in Montreal, and the deal was expected to close in Q2 2019. ↗
M
The business listings & data providers market
The whole market this segment sits in.
total revenue, directory and mailing list publishers (employer firms) · US4,582
↗USD millions · 2022
Growth, segments, risks and every company in business listings & data providers →
Quick answers
- What is billboard & out-of-home ad software?
- Ad servers, programmatic supply-side platforms and booking systems for billboard and digital-screen owners (Broadsign, which includes Ayuda). It is one segment of the business listings & data providers market.
- Who are the leading billboard & out-of-home ad software companies?
- Geoverts (Canada), Broadsign (Canada).
- Which Canadian companies are in billboard & out-of-home ad software?
- Geoverts, Vancouver; Broadsign, Montreal.
- How big is the business listings & data providers market?
- For the whole business listings & data providers market, not this segment alone: total revenue, directory and mailing list publishers (employer firms) (US) 4,582 USD millions, 2022 — Federal Reserve Bank of St. Louis (FRED) / U.S. Census Bureau.