NAICS 519211Canadian industry · 6-digitnational market

Libraries

This Canadian industry comprises establishments primarily engaged in maintaining collections and facilitating the use of such documents (regardless of its physical form and characteristics) as are required to meet the informational, research, educational or recreational needs of their users. — Statistics Canada, NAICS 2022A

Establishments · CanadaA
980
with employees
Under 10 employeesA
79%
most common size: 1–4
01

Size and shape

How many businesses there are and how small they are. Fragmentation is the first thing an entrant — or anyone selling software into this industry — needs to know, and it is one of the few things that is actually measured.

Canadian establishments by number of employeesA

1–459160%
5–918619%
10–19899%
20–49606%
50–99242%
100–199152%
200–499101%
500+51%

Of 980 Canadian establishments with employees, 79% have fewer than ten — an industry of very small operators.

Where they areA

Ontario32833%
Saskatchewan26727%
Alberta15816%
British Columbia889%

Largest four provinces by establishment count. Establishments with employees only — sole operators with no payroll are not in this table, so in trades and personal services the true number of businesses is higher.

How many new establishments are still tradingA
Information, US · opened 2020
79.6%
1 year
59%
3 years
45.7%
5 years
30%
10 years
opened 2015

Measured, not forecast: the share of US establishments opening in one year that were still active later. It counts good operators and bad ones together, which is exactly why it is the honest answer to “what are the odds”. It is for the whole sector rather than this market, and the ten-year figure comes from an older cohort because no younger one has reached ten years.

No US figure is shown. County Business Patterns is coded to the 2017 US edition of NAICS; this code either does not exist there, names a different industry, or is outside the programme's coverage (most of agriculture, rail, postal and public administration are). A figure is attached only where both the code and the title agree.

02

How businesses here compete

The structural profile of subsector 519, which every industry beneath it inherits. This is analyst judgment from how the subsector is organised — not research into this industry, and not a measurement.

A small mix of publicly funded institutions and online information services that live on advertising rates they do not set.

Who sets the price
Advertisers and public funders.
The software it runs on
Library, archive and content management systems.
03

Market screens and studies

Market-entry records filed along this branch of the hierarchy. A record at or beneath this code is about this industry; one above it is about something wider that contains it.

Screened one level up. Nothing is filed at this exact code; the screen for 5192 Web search portals, libraries and archives, and all other information services covers it.

Operating businessScreenedfiled at 5192
Public Libraries & Web Information PortalsExecution decides
binding constraint: distribution

Two unrelated things share this code, and the record has to take them apart before it can cut either. Libraries and archives are public institutions, not a market to enter. They are funded by municipalities, provinces and universities, and nobody opens a competing one. The establishment counts show it: Saskatchewan has 284 of Canada's 1,520 establishments, more than Alberta or British Columbia [A] — not an industry cluster but, most plausibly, a province-wide branch system counted branch by branch. What is sold to libraries is screened separately at 519. The enterable half is the web portal or online information service: a niche directory, a reference site, a data service supported by advertising or subscriptions. The cost to start is close to nothing, which is the problem. Such a site has no distribution of its own — its readers arrive through a search engine — and the search engine is both the gatekeeper and the largest seller of the same advertising. Alphabet's Google Search & other revenue was US$224.5B in 2025, up from US$198.1B [A]; that is the scale of the counterparty that decides whether a portal's pages are seen, and that increasingly answers the query on its own results page instead of sending the visit. A portal that ranks has a business at the search engine's discretion, earning an advertising rate set in the search engine's auction. The versions that survive own their audience directly — a login, a subscription, data nobody else has — and that is a different business from the one this code describes. Archives and the 'all other information services' tail were not examined.

NAICS 51924 vendors named9 sourced figuresOpen →
04

Software serving this industry

The vertical software markets filed along the same branch — who sells to these businesses and who they would have to displace — and then the generic categories every business buys whatever it does.

Sold across the wider branch

05

Who works here

The occupations employed in Information and cultural industries, most concentrated in it first. The share is measured against the whole sector, not this industry — the published cross-tabulation stops there.

Concentrated in this sectorA

These jobs are mostly done here. An operator in this industry is competing for them against others in the same industry, not against the whole economy.

And the jobs every business has

Found across at least fourteen of the twenty sectors. But note the shape of this industry: 79% of establishments have fewer than ten employees, and at that size most of these roles are one person wearing several hats, or bought in from outside.

All 162 occupations →

06

Alongside this industry

This is the most specific level NAICS defines. The other industries under 51921 are its nearest neighbours.

CodeIndustryEstablishments · CAWhat is known
519212Archives79screened at 5192