Direct individual life, health and medical insurance carriers
This Canadian industry comprises establishments primarily engaged in underwriting annuities, life insurance, accidental death and dismemberment insurance, disability income insurance and insurance for hospital, medical, dental, vision and other health services, directly to individual policyholders. — Statistics Canada, NAICS 2022A
- Establishments · CanadaA
- 416
- Under 10 employeesA
- 61%
Size and shape
How many businesses there are and how small they are. Fragmentation is the first thing an entrant — or anyone selling software into this industry — needs to know, and it is one of the few things that is actually measured.
Canadian establishments by number of employeesA
Of 416 Canadian establishments with employees, 61% have fewer than ten — mostly small operators.
Where they areA
Largest four provinces by establishment count. Establishments with employees only — sole operators with no payroll are not in this table, so in trades and personal services the true number of businesses is higher.
Measured, not forecast: the share of US establishments opening in one year that were still active later. It counts good operators and bad ones together, which is exactly why it is the honest answer to “what are the odds”. It is for the whole sector rather than this market, and the ten-year figure comes from an older cohort because no younger one has reached ten years.
No US figure is shown. County Business Patterns is coded to the 2017 US edition of NAICS; this code either does not exist there, names a different industry, or is outside the programme's coverage (most of agriculture, rail, postal and public administration are). A figure is attached only where both the code and the title agree.
How businesses here compete
The structural profile of subsector 524, which every industry beneath it inherits. This is analyst judgment from how the subsector is organised — not research into this industry, and not a measurement.
Carrying risk needs regulatory capital. Brokerage is the enterable side — a recurring-commission book that is bought and sold at known multiples and is being rolled up by private equity.
- Who sets the price
- Carriers set rates and commissions; regulators approve.
- The software it runs on
- Carrier core systems; broker management systems for agencies.
Market screens and studies
Market-entry records filed along this branch of the hierarchy. A record at or beneath this code is about this industry; one above it is about something wider that contains it.
Screened one level up. Nothing is filed at this exact code; the screen for 5241 Insurance carriers covers it.
Software serving this industry
The vertical software markets filed along the same branch — who sells to these businesses and who they would have to displace — and then the generic categories every business buys whatever it does.
Sold across the wider branch
And what every business buys · 25 generic categories
Sold to every industry rather than this one, so they are filed against the software industry's own code. The same few vendors recur across most of them.
Who works here
The occupations employed in Finance and insurance, most concentrated in it first. The share is measured against the whole sector, not this industry — the published cross-tabulation stops there.
Concentrated in this sectorA
These jobs are mostly done here. An operator in this industry is competing for them against others in the same industry, not against the whole economy.
And the jobs every business has
Found across at least fourteen of the twenty sectors. In a small establishment several of these are usually one person, or an outside provider.
Alongside this industry
This is the most specific level NAICS defines. The other industries under 52411 are its nearest neighbours.
| Code | Industry | Establishments · CA | What is known |
|---|---|---|---|
| 524112 | Direct group life, health and medical insurance carriers | 242 | screened at 5241 |