NAICS 44111Industry · 5-digitlocal market1 market record

New car dealers

SoftwareDealership Management Systems 441110

This industry comprises establishments primarily engaged in retailing new automobiles, sport utility vehicles, and light-duty trucks and vans, including mini-vans, to final consumers or to automobile lessors. These establishments also typically retail used cars, replacement parts and accessories, and provide repair services. — Statistics Canada, NAICS 2022A

Establishments · CanadaA: 3,748
Under 10 employeesA: 10%
Establishments · USA: 21,835
Employment · USA: 1,110,728
Payroll · USA: $91.3B

Size and shape

How many businesses there are and how small they are. Fragmentation is the first thing an entrant — or anyone selling software into this industry — needs to know, and it is one of the few things that is actually measured.

Canadian establishments by number of employeesA

1–42366%

5–91444%

10–1958516%

20–491,68145%

50–9988524%

100–1992076%

200–49980%

500+20%

Of 3,748 Canadian establishments with employees, 10% have fewer than ten — weighted toward mid-sized establishments.

Where they areA

Ontario1,30535%

Quebec96126%

British Columbia46612%

Alberta40211%

Largest four provinces by establishment count. Establishments with employees only — sole operators with no payroll are not in this table, so in trades and personal services the true number of businesses is higher.

How many new establishments are still tradingA

Retail Trade, US · opened 2020

88%

1 year

72.3%

3 years

59.8%

5 years

44.2%

10 years

opened 2015

Measured, not forecast: the share of US establishments opening in one year that were still active later. It counts good operators and bad ones together, which is exactly why it is the honest answer to “what are the odds”. It is for the whole sector rather than this market, and the ten-year figure comes from an older cohort because no younger one has reached ten years.

How businesses here compete

The structural profile of subsector 441, which every industry beneath it inherits. This is analyst judgment from how the subsector is organised — not research into this industry, and not a measurement.

local competitionhigh capitalUNVERIFIEDinherited from 441 Motor vehicle and parts dealers

A franchise granted by an OEM with floor-plan financing behind it. Groups are consolidating rooftops, and fixed operations — parts and service — are what carry a store through a weak sales year.

Who sets the price: The manufacturer sets invoice and allocation; the local market sets the transaction price.
The software it runs on: Dealer management systems — a concentrated, heavily locked-in category.

Market screens and studies

Market-entry records filed along this branch of the hierarchy. A record at or beneath this code is about this industry; one above it is about something wider that contains it.

No operating-business record sits in this industry — the record filed here is a software market, shown in the next section.

Software serving this industry

The vertical software markets filed along the same branch — who sells to these businesses and who they would have to displace — and then the generic categories every business buys whatever it does.

Vertical softwareFull studyfiled at 441110

Dealership Management SystemsEnter

Incumbent CDK Global

A 50%-share incumbent took 15,000 dealers offline for three weeks at a measured cost of $1.02B, then got sued for refusing to hand back customer data. The trust rupture is documented, priced, and still open.

NAICS 4411104 vendors named6 sourced figuresOpen →

And what every business buys · 25 generic categories

Sold to every industry rather than this one, so they are filed against the software industry's own code. The same few vendors recur across most of them.

Companies in this industry · 4

Every company this research names that is filed here or beneath — the operators, and the vendors that sell to them — largest disclosed revenue first. The rank is within the company’s own six-digit industry.

Company	Filed under	Revenue	Rank
CDK GlobalPrivate	New car dealers441110	—	1/4
DealertrackPrivate	New car dealers441110	—	2/4
Reynolds and ReynoldsPrivate	New car dealers441110	—	3/4
TekionPrivate	New car dealers441110	—	4/4

Who works here

The occupations employed in Retail trade, most concentrated in it first. The share is measured against the whole sector, not this industry — the published cross-tabulation stops there.

Concentrated in this sectorA

Retail sales supervisors One industry 84.7%

Retail and wholesale trade managers One industry 80.1%

Cashiers and other sales support occupations One industry 80%

Retail salespersons and non-technical wholesale trade sales and account representatives Mostly one sector 69.7%

Pharmacists and dietitians Mostly one sector 61%

Medical technologists and technicians One industry 23.6%

Automotive service technicians Mostly one sector 18.7%

Cooks, butchers and bakers Mostly one sector 15.7%

Taxi, personal service and delivery service drivers Mostly one sector 12.2%

Machine operators and related workers in textile, fabric, fur and leather products processing and manufacturing One industry 11.2%

These jobs are mostly done here. An operator in this industry is competing for them against others in the same industry, not against the whole economy.

And the jobs every business has

Customer and information services representatives Across the economy 13.5%

Administrative and financial supervisors Across the economy 8.5%

Financial, insurance and related administrative support workers Across the economy 8.2%

Technical occupations in electronics and electrical engineering Across the economy 6.7%

Building maintenance installers, servicers and repairers Across the economy 6.6%

Administrative services managers Across the economy 6%

Shoe repairers, shoemakers and upholsterers Across the economy 5.7%

Survey, statistical and data entry occupations Across the economy 5.4%

Legislative and senior managers Across the economy 5.3%

Accounting, insurance and related business administrative occupations Across the economy 5%

Found across at least fourteen of the twenty sectors. In a small establishment several of these are usually one person, or an outside provider.

All 162 occupations →

Inside this industry

1 row sits directly beneath 44111. Each has a base report of its own.

Code	Industry	Establishments · CA	What is known
441110	New car dealers	3,748	Dealership Management Systems

Alongside it, under 4411 Automobile dealers

Code	Industry	Establishments · CA	What is known
44112	Used car dealers	2,742	screened at 4411