NAICS 441110Canadian industry · 6-digitlocal market1 market record

New car dealers

This Canadian industry comprises establishments primarily engaged in retailing new automobiles, sport utility vehicles, and light-duty trucks and vans, including mini-vans, to final consumers or to automobile lessors. These establishments also typically retail used cars, replacement parts and accessories, and provide repair services. — Statistics Canada, NAICS 2022A

Establishments · CanadaA
3,748
with employees
Under 10 employeesA
10%
most common size: 20–49
Establishments · USA
21,835
Employment · USA
1,110,728
51 per establishment
Payroll · USA
$91.3B
$82k per employee
01

Size and shape

How many businesses there are and how small they are. Fragmentation is the first thing an entrant — or anyone selling software into this industry — needs to know, and it is one of the few things that is actually measured.

Canadian establishments by number of employeesA

1–42366%
5–91444%
10–1958516%
20–491,68145%
50–9988524%
100–1992076%
200–49980%
500+20%

Of 3,748 Canadian establishments with employees, 10% have fewer than ten — weighted toward mid-sized establishments.

Where they areA

Ontario1,30535%
Quebec96126%
British Columbia46612%
Alberta40211%

Largest four provinces by establishment count. Establishments with employees only — sole operators with no payroll are not in this table, so in trades and personal services the true number of businesses is higher.

How many new establishments are still tradingA
Retail Trade, US · opened 2020
88%
1 year
72.3%
3 years
59.8%
5 years
44.2%
10 years
opened 2015

Measured, not forecast: the share of US establishments opening in one year that were still active later. It counts good operators and bad ones together, which is exactly why it is the honest answer to “what are the odds”. It is for the whole sector rather than this market, and the ten-year figure comes from an older cohort because no younger one has reached ten years.

02

How businesses here compete

The structural profile of subsector 441, which every industry beneath it inherits. This is analyst judgment from how the subsector is organised — not research into this industry, and not a measurement.

local competitionhigh capitalUNVERIFIEDinherited from 441 Motor vehicle and parts dealers

A franchise granted by an OEM with floor-plan financing behind it. Groups are consolidating rooftops, and fixed operations — parts and service — are what carry a store through a weak sales year.

Who sets the price
The manufacturer sets invoice and allocation; the local market sets the transaction price.
The software it runs on
Dealer management systems — a concentrated, heavily locked-in category.
03

Market screens and studies

Market-entry records filed along this branch of the hierarchy. A record at or beneath this code is about this industry; one above it is about something wider that contains it.

No operating-business record sits in this industry — the record filed here is a software market, shown in the next section.

04

Software serving this industry

The vertical software markets filed along the same branch — who sells to these businesses and who they would have to displace — and then the generic categories every business buys whatever it does.

05

Companies in this industry · 4

Every company this research names that is filed here or beneath — the operators, and the vendors that sell to them — largest disclosed revenue first. The rank is within the company’s own six-digit industry.

CompanyFiled underRevenueRank
CDK GlobalPrivateNew car dealers441110—1/4
DealertrackPrivateNew car dealers441110—2/4
Reynolds and ReynoldsPrivateNew car dealers441110—3/4
TekionPrivateNew car dealers441110—4/4
06

Who works here

The occupations employed in Retail trade, most concentrated in it first. The share is measured against the whole sector, not this industry — the published cross-tabulation stops there.

Concentrated in this sectorA

These jobs are mostly done here. An operator in this industry is competing for them against others in the same industry, not against the whole economy.

And the jobs every business has

Found across at least fourteen of the twenty sectors. In a small establishment several of these are usually one person, or an outside provider.

All 162 occupations →