NAICS 48841Industry · 5-digitregional market2 market records

Motor vehicle towing

SoftwareTowing & Roadside Dispatch Software 488410

This industry comprises establishments primarily engaged in towing motor vehicles. Establishments engaged in providing light and heavy towing services, both local and long distance, to the general public, commercial, transportation and other sectors, are included. These establishments may offer incidental services, such as tire repair, battery boosting and other emergency road services. — Statistics Canada, NAICS 2022A

Establishments · CanadaA: 1,123
Under 10 employeesA: 77%
Establishments · USA: 10,554
Employment · USA: 69,825
Payroll · USA: $3.5B

Size and shape

How many businesses there are and how small they are. Fragmentation is the first thing an entrant — or anyone selling software into this industry — needs to know, and it is one of the few things that is actually measured.

Canadian establishments by number of employeesA

1–460454%

5–925623%

10–1915514%

20–49898%

50–99172%

100–19920%

200–4990—

500+0—

Of 1,123 Canadian establishments with employees, 77% have fewer than ten — an industry of very small operators.

Where they areA

Ontario42438%

Quebec23721%

British Columbia17616%

Alberta13712%

Largest four provinces by establishment count. Establishments with employees only — sole operators with no payroll are not in this table, so in trades and personal services the true number of businesses is higher.

How many new establishments are still tradingA

Transportation and Warehousing, US · opened 2020

84.1%

1 year

67.4%

3 years

52.7%

5 years

36.1%

10 years

opened 2015

Measured, not forecast: the share of US establishments opening in one year that were still active later. It counts good operators and bad ones together, which is exactly why it is the honest answer to “what are the odds”. It is for the whole sector rather than this market, and the ten-year figure comes from an older cohort because no younger one has reached ten years.

How businesses here compete

The structural profile of subsector 488, which every industry beneath it inherits. This is analyst judgment from how the subsector is organised — not research into this industry, and not a measurement.

regional competitionmedium capitalUNVERIFIEDinherited from 488 Support activities for transportation

A varied set of intermediaries. Brokerage is asset-light and contested by software; towing, marine services and airport handling are local and licence-bound.

Who sets the price: Carriers and shippers; brokers earn a spread.
The software it runs on: Freight brokerage and visibility platforms, port and airport systems, towing dispatch.

Market screens and studies

Market-entry records filed along this branch of the hierarchy. A record at or beneath this code is about this industry; one above it is about something wider that contains it.

Operating businessScreenedfiled at 488410

Towing & Roadside RecoveryExecution decides

binding constraint: distribution

Volume comes from rotation lists, motor clubs and insurer contracts rather than from customers, and those lists are held by operators with the equipment and the municipal relationships to stay on them. Heavy recovery is where the margin is and it requires the most expensive iron. Rate regulation and consent-tow rules vary by municipality, which caps the price of the routine work.

NAICS 4884104 vendors named11 sourced figuresOpen →

Software serving this industry

The vertical software markets filed along the same branch — who sells to these businesses and who they would have to displace — and then the generic categories every business buys whatever it does.

Vertical softwareScreenedfiled at 488410

Towing & Roadside Dispatch SoftwareOne thing must be true

binding constraint: incumbent vulnerability

Incumbent Towbook (independent operator dispatch, impound and motor-club invoicing) and Autura (Autura + Traxero roll-up: TOPS, Omadi, Dispatch Anywhere, Beacon, TowLien; government and police towing). On the demand side, Agero (with Swoop and, since 2026, Urgently) controls motor-club job intake

Both ends of the tow job have consolidated, and a new entrant would sit in the middle of them. The work a tow company does comes in from three places: motor clubs and roadside networks, police rotation lists, and private-property impounds. Each source is now held by a funded or entrenched owner. Demand side: Agero now owns the motor-club pipe. Agero is privately held and part of the Wolk family's Cross Country Group. It bought Swoop, a web-based dispatch platform for roadside providers, in January 2018 [B, company release]. It then agreed in March 2026 to buy Urgently (NASDAQ: ULY) for $5.50 a share in cash, and the deal closed by late April 2026 [B]. Urgently's FY2025 10-K shows $129.2M of revenue, down from $142.9M. Substantially all of it came from roadside-assistance services. It completed about 0.8M dispatches through about 13,500 service providers, and its top three customers made up 58% of revenue [A]. The combined company claims 150M+ vehicles and 14M service events a year [C, vendor]. That puts the largest independent roadside job feed and the second-largest digital network under one owner, and that owner also runs a dispatch tool for the tow operators who take the jobs. HONK (Santa Monica) is the remaining venture-backed network: $31.8M raised, led by Altpoint Ventures, with the last round in 2018 [B]. Supply side: the operator software has been rolled up. In 2022 Traxero, backed by Radian Capital and Wynsum Partners, combined Tracker Management, TOPS Dispatch, Dispatch Anywhere, Omadi, InTow, TowSpec and Beacon Software. It added the lien tools TowLien, TowMail and Auction Simplified [B, trade press]. In October 2024 Traxero merged with Autura, the government and police-towing platform backed by Nexa Equity. The combined company claims 3,000+ customers and 50,000+ tows a day [C, vendor], and topsdispatch.com and towlien.com now redirect to autura.com. Towbook (Michigan, founded 2007) is the other incumbent. It has no disclosed funding and sells a low-priced cloud tool with motor-club invoicing and QuickBooks built in [C]. Incumbent vulnerability decides it. Towbook is cheap and well liked, Autura owns the police-rotation and impound-lien workflow, and Agero controls both the job feed and a dispatch product. Integration with the motor clubs is where an entrant would get locked in or locked out, and the largest motor-club network now competes in software. The one opening is Canadian and regulatory. Since January 1, 2024, Ontario has required provincial certificates for tow operators, drivers and storage operators, with maximum rates and consumer-protection rules [A, municipal summary of the TSSEA]. That gives a compliance-invoicing angle, but it is a feature for Towbook or Autura, not a company.

NAICS 4884106 vendors named3 sourced figuresOpen →

And what every business buys · 25 generic categories

Sold to every industry rather than this one, so they are filed against the software industry's own code. The same few vendors recur across most of them.

Companies in this industry · 7

Every company this research names that is filed here or beneath — the operators, and the vendors that sell to them — largest disclosed revenue first. The rank is within the company’s own six-digit industry.

Company	Filed under	Revenue	Rank
UrgentlyPrivate	Motor vehicle towing488410	$129M	1/7
Agero, Inc.Private	Motor vehicle towing488410	—	2/7
AuturaPrivate	Motor vehicle towing488410	—	3/7
HONK RoadsidePrivate	Motor vehicle towing488410	—	4/7
Motor clubs and insurer roadside programmesPrivate	Motor vehicle towing488410	—	5/7
Tow4TechPrivate	Motor vehicle towing488410	—	6/7
TowbookPrivate	Motor vehicle towing488410	—	7/7

Who works here

The occupations employed in Transportation and warehousing, most concentrated in it first. The share is measured against the whole sector, not this industry — the published cross-tabulation stops there.

Concentrated in this sectorA

Mail and message distribution occupations One industry 90.8%

Train crew operating occupations One industry 90.7%

Transportation officers and controllers One industry 75.7%

Transport truck and transit drivers Mostly one sector 65.4%

Managers in transportation and postal and courier services Mostly one sector 63.9%

Taxi, personal service and delivery service drivers Mostly one sector 57.7%

Contractors and supervisors, technical maintenance trades and heavy equipment and transport operators Mostly one sector 22.6%

Water and rail transport operators and labourers and related occupations Mostly one sector 11.4%

Automotive service technicians Mostly one sector 9.1%

Crane operators and water well drillers Mostly one sector 6.6%

These jobs are mostly done here. An operator in this industry is competing for them against others in the same industry, not against the whole economy.

And the jobs every business has

Administrative and financial supervisors Across the economy 13.9%

Customer and information services representatives Across the economy 5.8%

Financial, insurance and related administrative support workers Across the economy 5.1%

Survey, statistical and data entry occupations Across the economy 5%

Technical inspectors and regulatory officers Across the economy 3.9%

Technical occupations in electronics and electrical engineering Across the economy 3.7%

Legislative and senior managers Across the economy 3.3%

Administrative services managers Across the economy 3.1%

Administrative, property and payroll officers Across the economy 2.7%

Shoe repairers, shoemakers and upholsterers Across the economy 2.7%

Found across at least fourteen of the twenty sectors. But note the shape of this industry: 77% of establishments have fewer than ten employees, and at that size most of these roles are one person wearing several hats, or bought in from outside.

All 162 occupations →

Inside this industry

1 row sits directly beneath 48841. Each has a base report of its own.

Code	Industry	Establishments · CA	What is known
488410	Motor vehicle towing	1,123	Towing & Roadside Dispatch Software Towing & Roadside Recovery

Alongside it, under 4884 Support activities for road transportation

Code	Industry	Establishments · CA	What is known
48849	Other support activities for road transportation	2,506	screened at 4884