NAICS 81391Industry · 5-digitlocal market

Business associations

This industry comprises establishments primarily engaged in promoting the business interests of their members. These establishments may conduct research on new goods and services, publish newsletters, develop market statistics, or sponsor quality and certification standards. — Statistics Canada, NAICS 2022A

Establishments · CanadaA
2,828
with employees · summed from 6-digit industries
Under 10 employeesA
79%
most common size: 1–4
Establishments · USA
15,043
Employment · USA
104,462
6.9 per establishment
Payroll · USA
$10.1B
$97k per employee
01

Size and shape

How many businesses there are and how small they are. Fragmentation is the first thing an entrant — or anyone selling software into this industry — needs to know, and it is one of the few things that is actually measured.

Canadian establishments by number of employeesA

1–41,60757%
5–963622%
10–1932912%
20–491836%
50–99482%
100–199161%
200–49970%
500+20%

Of 2,828 Canadian establishments with employees, 79% have fewer than ten — an industry of very small operators.

Where they areA

Ontario1,09839%
Quebec56120%
British Columbia38013%
Alberta28310%

Largest four provinces by establishment count. Establishments with employees only — sole operators with no payroll are not in this table, so in trades and personal services the true number of businesses is higher.

How many new establishments are still tradingA
Other Services (except Public Administration), US · opened 2020
85.2%
1 year
71.8%
3 years
60%
5 years
42.1%
10 years
opened 2015

Measured, not forecast: the share of US establishments opening in one year that were still active later. It counts good operators and bad ones together, which is exactly why it is the honest answer to “what are the odds”. It is for the whole sector rather than this market, and the ten-year figure comes from an older cohort because no younger one has reached ten years.

02

How businesses here compete

The structural profile of subsector 813, which every industry beneath it inherits. This is analyst judgment from how the subsector is organised — not research into this industry, and not a measurement.

Non-profit membership bodies. They are customers rather than entry markets; association management and fundraising services are the businesses built around them.

Who sets the price
Members and donors, voluntarily.
The software it runs on
Membership, donor and congregation management.
03

Market screens and studies

Market-entry records filed along this branch of the hierarchy. A record at or beneath this code is about this industry; one above it is about something wider that contains it.

Screened one level up. Nothing is filed at this exact code; the screen for 8139 Business, professional, labour and other membership organizations covers it.

Operating businessScreenedfiled at 8139
Association ManagementExecution decides
binding constraint: willingness to pay

Running an association's operations — membership, dues, events, the database — is a real recurring-revenue business sold to the bodies filed under this code, and it is reachable without capital. It cuts on the customer's budget mechanics. An association's revenue is dues plus one annual conference, set by a volunteer board that must justify every cost to the members paying it; a management fee or a software subscription is approved once a year by a committee, against a membership base that is aging in most professional bodies. Meanwhile the software layer is consolidating into private-equity hands — Personify acquired Wild Apricot in June 2024, Valsoft acquired UnionWare and MemberTrak in April 2025 [C] — which is what a market looks like when buyers are being aggregated for renewal revenue rather than won on product. A second finding: the published sizing for association management software disagrees with itself, at $3B in 2025 growing to $9.2B by 2034 in one source and $2.61B in 2025 reaching $2.97B in 2026 in another [C]. Both cannot describe the same market.

NAICS 81395 vendors named6 sourced figuresOpen →
Vertical softwareScreenedfiled at 813990
HOA, Condo & Strata Management SoftwareOne thing must be true
binding constraint: incumbent vulnerability
Incumbent CINC Systems and Vantaca (management-company tier); AppFolio and Buildium where general property managers also run associations

This is not property management with a different label: the client is a volunteer board, not a landlord. The 531310 record covers owners and managers who collect rent from tenants, so rent payments are what the software monetises. Here the association owns nothing for profit. Its elected board levies dues and special assessments on its own members, enforces covenants (violations, architectural requests), runs elections and votes, and must fund reserves for roofs, elevators and roads. Most boards hire a management company to do that work, and the management company, not the board, buys the software and runs dozens or hundreds of associations on it. Associations are also managed by general property managers under 531310, which is why AppFolio and Buildium appear here too. The market is large and documented. The Foundation for Community Association Research counts 373,000 US associations housing 78.1 million residents in 2025, collecting $124.2 billion in assessments, $31.1 billion of it into reserve funds. It counts 9,000–10,000 management companies and says 30–40% of associations manage themselves [A]. The management-company tier is held by two well-funded specialists. CINC Systems (Duluth, Georgia, since 2005) says it serves nearly 50,000 associations and has 38 direct bank integrations. It is backed by Spectrum Equity (2020) and Hg (December 2023), and it bought HOAst (e-voting) and ONR (resident app) [B/C]. Vantaca (Wilmington, North Carolina) raised more than $300 million led by Cove Hill Partners at a $1.25 billion valuation in October 2025, on top of a 2022 JMI Equity minority stake, and claims 50,000+ associations and six million households [B/C]. Behind them are PE-backed roll-ups: FrontSteps (AtHomeNet, AssociationVoice, Caliber, Capsure, DwellingLive, Evercondo; CIP Capital), Enumerate (formerly TOPS, rebranded 2023 under Great Hill Partners), and BuildingLink (Bregal Sagemount, 2022), plus Buildium (RealPage, $580M in 2019) and AppFolio's association edition [A/B/C]. The board-as-buyer wedge is the obvious one, and it is taken. Self-managed associations buy their own software, and PayHOA raised a $27.5M Series A led by Elephant in 2024 to serve exactly them [B]; Enumerate and Condo Control sell to them too. Canada is the same picture at a smaller size. Condo Control (Toronto, Klass Capital) claims 3.5 million residents and is marketing BC strata. In BC, the Strata Property Act sets the record-keeping and disclosure duties (minutes and books for six years, depreciation reports permanently, records to owners within two weeks [A, government]). That creates the Form B/F document-sale business StrataPress already runs for 1,900+ strata corporations, with StrataStation a newer BC/Alberta platform [C]. Incumbent vulnerability decides it: the two leaders are freshly capitalised, the lock-in is the association's general ledger and its bank integration, and the board-direct and BC-strata gaps both have funded or established occupants.

NAICS 81399011 vendors named6 sourced figuresOpen →
04

Software serving this industry

The vertical software markets filed along the same branch — who sells to these businesses and who they would have to displace — and then the generic categories every business buys whatever it does.

No vertical software market has been recorded along this branch. What the subsector typically runs on: Membership, donor and congregation management.

05

Who works here

The occupations employed in Other services (except public administration), most concentrated in it first. The share is measured against the whole sector, not this industry — the published cross-tabulation stops there.

Concentrated in this sectorA

These jobs are mostly done here. An operator in this industry is competing for them against others in the same industry, not against the whole economy.

And the jobs every business has

Found across at least fourteen of the twenty sectors. But note the shape of this industry: 79% of establishments have fewer than ten employees, and at that size most of these roles are one person wearing several hats, or bought in from outside.

All 162 occupations →

06

Inside this industry

1 row sits directly beneath 81391. Each has a base report of its own.

CodeIndustryEstablishments · CAWhat is known
813910Business associations2,828screened at 8139

Alongside it, under 8139 Business, professional, labour and other membership organizations

CodeIndustryEstablishments · CAWhat is known
81392Professional organizations1,883screened at 8139
81393Labour organizations1,751screened at 8139
81394Political organizations64screened at 8139
81399Other membership organizations3,698HOA, Condo & Strata Management Software