Hamilton, New Zealand
What Hamilton NZ is made of: the communities whose institutions are here, the sectors its 2,397 businesses sit in, the franchises already on the ground, and the services a newcomer could start.
2,397 businesses on file · 111 trades · 60 sectors · registry population 192,100 · built from geonet.hamiltonnz on 2026-11-07
Visiting rather than moving? The free guidebook for Hamilton NZ → — the free guidebook for this region: why go, what to see, what is open when it rains.
The local economy
What the business base is made of, what it is specialised in against the national pattern, and what that mix implies. This is the part a development office would read first.
Composition, not health. geonet records what trades exist and where; it does not record formation, closure, employment or revenue, so none of those appear here. What makes this economics rather than a directory is the NAICS coding: it lets the local mix be read against the BLS survival curves and against the 323 industry groups this research has screened.
Every industry group on this page links through to its NAICS page, and to the screened market report where this research has one — that is what the trait-to-NAICS coding buys.
What this city is specialised in
Location quotient is this city's share of a trade divided by the same share across 26 metro tables worldwide. Above 1.25 is the conventional threshold for a local specialisation.
Thin against the national pattern
Common trades that are under-represented here. For someone deciding what to open, this is the more useful half of the table — though a gap can mean unmet demand or a market that does not work here, and this does not tell you which.
| Industry group | LQ | Businesses | Entry signal |
|---|---|---|---|
| 8131 Religious organizations | 0.03 | 1 | Caution |
| 8121 Personal care services | 0.05 | 2 | Caution+1 more |
| 2361 Residential building construction — Residential Home Building | 0.07 | 2 | Structure decides |
| 5411 Legal services | 0.07 | 1 | Caution+3 more |
| 4841 General freight trucking — Owner-Operator Trucking | 0.09 | 1 | Caution |
| 5312 Offices of real estate agents and brokers | 0.1 | 7 | Caution |
| 5311 Lessors of real estate — Affordable & Social Housing Development | 0.1 | 1 | Caution+2 more |
| 4411 Automobile dealers | 0.11 | 3 | Enter |
The base against the entry screen
Businesses by the entry signal of the industry group they sit in, from the /markets screen. A large "structure decides" share means most local trades are ones where being better than the incumbent does not by itself win. A trade is matched to the screened record at whatever level the research wrote it — the same code, a broader one, or a narrower one. Where a group holds several screened sub-markets the count is shown, because no single one of them speaks for the whole group.
How to read the survival figure
Each sector's five-year establishment survival rate, weighted by how many of this city's businesses sit in that sector. It is a property of the MIX, not of these businesses — it says what survival this composition would imply at US private-sector rates, because no Canadian equivalent series exists.
Weighted over 100% of the coded base — public administration carries no curve. Source: Business Employment Dynamics — Table 7, Survival of private sector establishments by opening year, US Bureau of Labor Statistics.
And what it does not measure
A "mixed" trait is one that genuinely spans codes — "computers" covers systems design, repair and supply. The clear share is how much of this reading rests on unambiguous coding. Business density also reflects how completely the directory covers a place, not only how many businesses are in it — so it compares poorly between a city the register knows well and one it does not.
Who lives here, and who the city is for
The census: the only figures on this page that count people rather than businesses, and the three cohort readings they make possible.
No census subdivision is mapped for nz-hamilton in local/census-map.json, so this page carries no census figures. The mapping is kept explicit because Canada has several places called London, Toronto and Kelowna, and attaching the wrong one would put another city's demographics on this page.
The communities the register shows
A community appears in the business register before it appears in prose — a national church, a society, a credit union, a newspaper. Those are counted as institutions, and they are what suggests residents. A restaurant serving a cuisine is counted separately as trade, because every city has those and they say nothing about who lives nearby. The ranking is by institutions.
| Community | Institutions | Worship | Trade | Where it shows |
|---|---|---|---|---|
| Chinese | — | — | 4 | |
| Swiss | — | — | 2 | |
| Scottish | — | — | 2 | |
| Thai | — | — | 1 | |
| Polish | — | — | 1 | |
| French | — | — | 1 |
What the city is made of
Every business on file, grouped by the sector it trades in. This is the economic-development view: where the 2,397 businesses actually are, and the specific trades inside each sector.
| Sector | Businesses | Share | What is in it |
|---|---|---|---|
| Agribusiness | 150 | 6.3% | farm (79) · landscaping (55) · forestry (5) · irrigation (5) · orchard (4) · garden (1) · fruit (1) |
| Construction | 148 | 6.2% | machinery (85) · painting (13) · heating and cooling (12) · plumbing (7) · roofing (7) · electrician (7) · concrete (7) · carpet (4) |
| Living | 137 | 5.7% | furniture (73) · cleaning (17) · swimming pools (14) · appliances (13) · daycare (10) · fire safety (3) · laundry (3) · apartment (1) |
| Fashion | 97 | 4% | clothing (97) |
| Retail | 79 | 3.3% | gifts (24) · photography (11) · jeweler (11) · toys (10) · antiques (6) · department store (5) · flowers (4) · garden (3) |
| Sports | 55 | 2.3% | horse (23) · boating marine (18) · golf course (6) · martial arts (5) · golf equipment (2) · insurance (1) |
| Entertainment | 54 | 2.3% | games (32) · museum (7) · music instruments (5) · aquarium (4) · nightclub (4) · amusement (2) |
| Education | 49 | 2% | school (41) · library (8) |
| Logistics | 46 | 1.9% | storage (27) · packaging (13) · forklifts (3) · towing (1) · irrigation (1) · truck transportation (1) |
| Travel | 45 | 1.9% | motel (15) · travel agent (13) · bnb (7) · hotel (6) · parking (3) · airline (1) |
| Health | 42 | 1.8% | medical clinic (14) · optical (10) · chiro (6) · pharmacy (6) · health foods (3) · insurance (1) · medical supplier (1) · scooter (1) |
| Food | 37 | 1.5% | catering (17) · baker (6) · ice cream (4) · seafood (4) · fruit (4) · grocer (2) |
| Automotive | 34 | 1.4% | tires (17) · scooter (6) · motorcycle (3) · autos (3) · auto repair (2) · auto parts (2) · auction (1) |
| Media | 33 | 1.4% | books (21) · signs (11) · auction (1) |
| Business | 32 | 1.3% | consulting (14) · accounting (8) · vending (4) · association (4) · auction (2) |
| Manufacturing | 29 | 1.2% | chemical (19) · fabrication (5) · salvage (3) · machinery (1) · insurance (1) |
| Finance | 28 | 1.2% | mortgage (12) · bank (6) · insurance (6) · loans (2) · real estate (1) · bankruptcy (1) |
| beautysalons | 25 | 1% | |
| Beverage | 16 | 0.7% | liquor (13) · beer (2) · vineyard (1) |
| Tech | 14 | 0.6% | computers (12) · telecom (2) |
The franchises already here
Brands from a register of 2,024 franchise systems, matched into this city by name. A high count is a signal in both directions: the territory works, and it may be taken.
11 of these brands are a single common word — Metro, Avenue, Budget — so their counts include businesses that merely share the word. They are marked rather than dropped.
| Brand | Category | Here | Worldwide |
|---|---|---|---|
| Flight Centre | travel | 2 | 1,500 |
| Bridgestone/Firestone | auto | 1 | — |
| Burger King | fastfood | 1 | 11,000 |
| Harvey Norman | retail | 1 | 160 |
| Jenny Craig | fitness | 1 | 640 |
| St. John | retail | 1 | — |
| Stitch It | retail | 1 | 98 |
| The Body Shop | retail | 1 | — |
| Limited name only | retail | 64 | — |
| Midas name only | auto | 3 | 1,800 |
| Manor name only | retail | 2 | — |
| Champion name only | supermarket | 1 | 1,000 |
| Gilmours name only | liquor | 1 | — |
| Honda name only | car | 1 | — |
| Lexus name only | luxurycar | 1 | — |
| Marriott name only | upscalehotel | 1 | 2,800 |
| Nissan name only | auto | 1 | — |
| Progressive name only | supermarket | 1 | 150 |
| YMCA name only | fitness | 1 | — |
Real estate as a local trade
Four unrelated jobs share the name: selling existing homes, owning and letting them, managing them for someone else, and building new ones. For anyone weighing a move or a licence these are the counts — and the ownership question goes to /property, which answers it building by building.
Real estate is a local job market in its own right, and four unrelated trades get the same name. Counts are businesses filed under each trade in the register, which lists a brokerage once however many agents work there — so this measures firms, not licensees.
Selling homes
5312Offices of agents and brokers — the resale market, and the biggest single trade in most Canadian cities.
Named in the register
- Eden Park Estate Limited — Cate Road
- Gems Properties — PO Box 20310
- Golden Homes — 797 Te Rapa Road
- Murray Crabb Open2View Photographer — 9 Glamis Avenue
- Private Sale NZ — 33 Elmwood Cres
- Rentworld — 846 Victoria Street
- Wrightson Limited — 70 Rostrevor Street
Owning and letting
5311Lessors of real estate: the buildings themselves, filed under the building rather than the owner.
Named in the register
- Hill St Lodge — 4 Hill Street
Building new homes
2361Residential builders and the general contractors who work for them.
Named in the register
- Leisurebuilt Industries — 127 Colombo Street
- Paradise Homes — cnr Lincoln Street & Norton Road
Financing it
5222Mortgage brokers and non-bank lenders.
Named in the register
- A A Financial Services and Car Loans — Waikato
- Assurance and Mortgage NZ — P O Box 11113
- Best Home Loans — 2nd Flr NZI Bldg 11 Garden Place
- Bugger The Mortgage — 1130 Victoria Street
- Easy Loans — 1 Norton Road
- Equiti — 19 Kaimiro Street
- Finance Shop — 21 Seddon Road
- GDL Finance — 18 McDowell Place
- J D C Finance — 360 Tristram Street
- Money Talk — 1 Seddon Road
- Mortgage Link Paris Mortgage Services — 6 Princes Street
- Mortgage Works — Office
- Murtaghs — 189 Collingwood Street
- Oliver Financial Services — Level 1 McCaw Lewis Building, Riverbank Business Centre, 312 Victoria Stree
On "how many doors"
How many doors a landlord holds is not in any of this. The register files an apartment building under the building, not its owner, and carries no unit count; there is no open dataset of Canadian landlords by portfolio. Where this research has established ownership it is in the /property record for the city, building by building, which is a different and much slower exercise.
Work on the go, mobile services
The Ultimate 411 half of local: everything where the customer does not have to come to you. Each service opens a page on Ultimate 411 to request a quote or book a time.
A shop needs the customer to walk in. These 320 services do the opposite — the mobile mechanic, the mobile groomer, the bookkeeper, the junk haul — and they are the ones a person can start without a lease. 1 of them already match a trait filed in this city's register.
The 320 Service=1 rows in search.local: work on the go, mobile services, where the provider travels to the customer. "present" counts businesses already filed under that exact trait name; a blank is a coverage gap, not proof of absence, because the two vocabularies were built separately.
home services
construction
services
events
healthcare
pets
beauty
luxury
sporting goods
sports
business
outdoors
spas
travel
Schools and colleges
wander.schools is a post-secondary table — universities and colleges. K-12 public and private schools are not in it, and only 7 of its 1,686 rows carry coordinates, so these are listed and not mapped.
| Institution | Type | Students | Founded |
|---|---|---|---|
| Waikato | University | — | — |
In the business register
Where schooling shows up as a business rather than an institution — which is where K-12, tutoring and childcare appear.
Health and care
What a person moving a parent here would ask first. The register files clinics and pharmacies; it has no category for a hospital at all, so hospitals are matched by name and the limit is stated rather than hidden.
Matched on the name "hospital"
- Southern Cross Hospital Hamilton — Von Tempsky Street
- Anglesea Braemar Hospital Limited — 32 Tainui Street
- Hospital Flower Shop — Cnr Selwyn & Pembroke Streets
- Maeroa Lodge Private Hospital — 135 Maeroa Road
- Animal Health Centre — 42 Whatawhata Road
- Dolls Hospital Hamilton — 16 Livingstone Avenue
- Animal Health Centre — River Road
- Rossendale Home and Hospital — 2 Insoll Avenue
- St Joans Hospital and Rest Home — 371 Peachgrove Road
- Chartwell Veterinary Hospital — Lynden Court Chartwell Square
- Assisi Home and Hospital — Matangi Road
- Eventhorpe Home and Hospital — 32 Firth Street
- Anglesea Braemar Hospital Limited — Cnr Knox Street & Anglesea Street
- Whare Ha Ora Health Centre — 180 b Dey Street
geonet carries no 'hospital' trait, so these are matched on the business name. A distance-to-hospital figure needs a source that states hospital locations.
What this record cannot tell you
Named in full, because the gaps are the part most likely to be misread as an answer.
- No census figures on this page: this region is not mapped to a census subdivision in local/census-map.json, so the community counts here are business-register institutions, which is a different measurement and cannot substitute for a population.
- wander.schools is now readable, but it holds universities and colleges only and 1,679 of its 1,686 rows have no coordinates. K-12 public and private schools need a separate source — in Ontario the Ministry of Education school finder, in British Columbia the provincial school list. wander.citytowns, hotels and territories remain denied to the ru user.
- No 'hospital' trait exists in geonet; distance to a hospital needs an external source such as StatCan's Open Database of Healthcare Facilities.
- 0.2% of businesses here carry no coordinates, so a map or address lookup would miss them. Postal codes reach 0%.
Built from
geonet.hamiltonnz— the local business registerwander.regions— city name, population, metrosearch.local— trait vocabulary and the come-to-you servicessearch.cozfranchises— 2,024 franchise brands