Ocean City, Maryland

What Ocean City MD is made of: the communities whose institutions are here, the sectors its 2,059 businesses sit in, the franchises already on the ground, and the services a newcomer could start.

2,059 businesses on file · 111 trades · 33 sectors · census population 6,887 · registry population 6,844 · built from geonet.salisbury on 2026-10-07

Businesses2,059
13% carry coordinates
Specialised in12
trades above the national pattern
Best suited toSeniors
on the census signals below
Franchise brands53
already operating here

Visiting rather than moving? The free guidebook for Ocean City MD → — the free guidebook for this region: why go, what to see, what is open when it rains.

1

The local economy

What the business base is made of, what it is specialised in against the national pattern, and what that mix implies. This is the part a development office would read first.

Composition, not health. geonet records what trades exist and where; it does not record formation, closure, employment or revenue, so none of those appear here. What makes this economics rather than a directory is the NAICS coding: it lets the local mix be read against the BLS survival curves and against the 323 industry groups this research has screened.

The two biggest markets here

Every industry group on this page links through to its NAICS page, and to the screened market report where this research has one — that is what the trait-to-NAICS coding buys.

Business density299
businesses per 1,000 residents, against the 2021 census count of 6,887
Breadth of the base736
broad — 77 industry groups, top three 42%
Survival the mix implies57.8%
at five years, against 51.4% for all private establishments
Coded to NAICS64.1%
of which 81.9% unambiguous

What this city is specialised in

Location quotient is this city's share of a trade divided by the same share across 10 US metro tables. Above 1.25 is the conventional threshold for a local specialisation.

Thin against the national pattern

Common trades that are under-represented here. For someone deciding what to open, this is the more useful half of the table — though a gap can mean unmet demand or a market that does not work here, and this does not tell you which.

The base against the entry screen

Businesses by the entry signal of the industry group they sit in, from the /markets screen. A large "structure decides" share means most local trades are ones where being better than the incumbent does not by itself win. A trade is matched to the screened record at whatever level the research wrote it — the same code, a broader one, or a narrower one. Where a group holds several screened sub-markets the count is shown, because no single one of them speaks for the whole group.

Enter
11.4%
150 businesses
Caution
42.5%
560 businesses
Structure decides
46.2%
609 businesses
Not screened
0%
0 businesses

How to read the survival figure

Each sector's five-year establishment survival rate, weighted by how many of this city's businesses sit in that sector. It is a property of the MIX, not of these businesses — it says what survival this composition would imply at US private-sector rates, because no Canadian equivalent series exists.

Weighted over 97.2% of the coded base — public administration carries no curve. Source: Business Employment Dynamics — Table 7, Survival of private sector establishments by opening year, US Bureau of Labor Statistics.

And what it does not measure

A "mixed" trait is one that genuinely spans codes — "computers" covers systems design, repair and supply. The clear share is how much of this reading rests on unambiguous coding. Business density also reflects how completely the directory covers a place, not only how many businesses are in it — so it compares poorly between a city the register knows well and one it does not.

2

Who lives here, and who the city is for

The census: the only figures on this page that count people rather than businesses, and the three cohort readings they make possible.

The register says what trades exist. The census says who lives here — and it is the only thing on this page that counts people. Figures are American Community Survey 2019–2023 five-year estimates for Ocean City town, Maryland, the incorporated place, which is the city proper, and every comparison is against the United States as a whole, from the same ACS tables.

Detailed language is not published for American places. B16001, the table with individual languages, has no place-level rows; C16001 is what exists, and it names six languages and groups the rest into families. A Canadian city on this site names about forty.

Population6,887
census 2021
Median age56
against 38.7 nationally
Immigrants11.3%
against 13.9% nationally
Median rent$1,187
against $1,348 nationally

Who the city is for

Three readings, each built from real numbers against real benchmarks. This is not an index. Every signal is shown with its own value, its benchmark and which way it points, and the band simply counts how many point the same way — so a reader who disagrees with one signal can drop it and still use the rest.

Seniors

strong

Is this a place to grow old, and is the care here?

Residents 65 and over 33% ▲16.8%
Residents 85 and overthe group that needs care rather than the group that is merely retired 3.8% ▲1.9%
Median age 56 years ▲38.7 years
Poverty ratethe US poverty threshold — a different definition from the Canadian pages, and not comparable to them 9.1% ▲12.4%
Medical clinics per 1,000 residentsfrom the business register 0.29 –
Pharmacies per 1,000 residentsfrom the business register 1.02 –
Median rent 1187 $/mo ▲1348 $/mo

A high share of over-65s says other people made this choice; it does not say the care exists. The register has no category for a hospital at all, so distance to an emergency department is still missing.

Students and young adults

moderate

Is there a reason to be here between 19 and 25, and can they afford it?

Residents 20 to 24 8.7% ▲6.5%
Residents 15 to 19the cohort arriving next 2.1% ▼6.5%
Renter householdsa rental market is what makes a place possible to move to 26.6% ▼35%
Median rent 1187 $/mo ▲1348 $/mo
Unemployment rate 5.8% ▼5.2%
Degree holders in the adult population 40.4% ▲35%
Drinking places and recreationfrom the register 47 –

Post-secondary institutions in the city are listed further down this page; where there are none, a high 20-to-24 share usually means work rather than study.

Newcomers and other-language speakers

moderate

Is there already a community here, and has anyone built anything for it?

Foreign-born residents 11.3% ▼13.9%
Arrived 2010 or laterthe band the ACS publishes; the Canadian pages use 2016 to 2021, so the two are not comparable 49.6% ▲29.4%
Speak a language other than English at home 11.9% –
Language groups above the reporting floor 2 –
Median household income 69675 $ ▼78538 $

The American census does not publish individual languages for a city — only the eleven groups below, six of which are single languages. A Canadian city on this site names about forty, so the two sections are not the same depth and should not be read as if they were.

What is spoken at home, and whether anyone built for it

The register-versus-census cross-check on the Canadian pages is not possible here: the ACS publishes language in groups, so "Other Indo-European languages" cannot be matched against an institution that names a community.

Spoken most often at homeSpeakers ShareCommunity in the register Institutions
Spanish 457 6.6% not mapped to a marker 0
Russian, Polish, or other Slavic languages 362 5.3% not mapped to a marker 0

The rest of the profile

CharacteristicHereCanada
Residents 65 and over 33% 16.8%
Residents 85 and over 3.8% 1.9%
Residents 20 to 24 8.7% 6.5%
Arrived 2016 to 2021 49.6% 29.4%
Non-permanent residents — —
Speak a non-official language at home 11.9% —
Renter households 26.6% 35%
Spending 30% or more on shelter — —
Participation rate 63.5% 63.5%
Unemployment rate 5.8% 5.2%
Median household income, 2020 69675 $ —
Median after-tax household income, 2020 — —
Prevalence of low income (LIM-AT) 9.1% —
Bachelor degree or higher 40.4% —

The one thing to keep in mind

Five-year estimates pooled over 2019–2023, so a figure is an average of the period rather than a single year, and every value carries a margin of error this extract does not keep. Unlike the Canadian census, which counts everyone, the ACS is a sample — a small place's figures are correspondingly uncertain. ACS five-year estimate for the incorporated place, which is the city proper. It will differ from the figure in wander.regions, which is sometimes a metropolitan population.

Source: American Community Survey 2019–2023 five-year estimates — Table-based summary file, 2023, United States Census Bureau, under the US federal government work, public domain. National comparison: The United States row of the same ACS tables, not an average of places — roughly a third of Americans live outside any incorporated place, so summing places would understate the country.

3

The communities the register shows

A community appears in the business register before it appears in prose — a national church, a society, a credit union, a newspaper. Those are counted as institutions, and they are what suggests residents. A restaurant serving a cuisine is counted separately as trade, because every city has those and they say nothing about who lives nearby. The ranking is by institutions.

CommunityInstitutions WorshipTrade Where it shows
Greek 1 1 1
St George Greek Orthodox Chr
Italian — — 11
trade on Ocean Gtwy (2) · Coastal Hwy (2) · Coastal Highway (2)
Chinese — — 3
trade on Stephen Decatur Highway (2)
Spanish-speaking — — 3
French — — 2
Caribbean — — 2
Irish — — 2
Dutch — — 1
Jewish — — 1
4

Where the communities are

Streets, not neighbourhood names. The data knows that Greek institutions sit on one street and Greek restaurants on another; it does not know the word "Greektown", so it does not use it.

5

What the city is made of

Every business on file, grouped by the sector it trades in. This is the economic-development view: where the 2,059 businesses actually are, and the specific trades inside each sector.

SectorBusinesses ShareWhat is in it
Dining 249 12.1% restaurant (179) · pizza (24) · pubs (18) · fast food (9) · steakhouse (8) · diner (6) · burgers (4) · fruit (1)
Travel 181 8.8% motel (140) · hotel (9) · travel agent (7) · parking (2) · bnb (2)
Realty 133 6.5% real estate (133)
Retail 122 5.9% gifts (40) · jeweler (32) · photography (15) · convenience (14) · antiques (6) · flowers (6) · department store (3) · discount store (3)
Construction 121 5.9% home builder (31) · general contractor (21) · painting (19) · heating and cooling (11) · roofing (10) · plumbing (7) · carpet (7) · electrician (6)
Living 92 4.5% apartment (36) · place of worship (17) · cleaning (14) · furniture (6) · appliances (4) · property management (3) · janitor (3) · fire safety (3)
Business 69 3.4% government (27) · accounting (16) · association (9) · consulting (8) · vending (2)
Food & Beverage 59 2.9% vegetable (1) · fruit (1)
Construction & Realty 52 2.5%
Food 52 2.5% ice cream (28) · seafood (14) · grocer (4) · baker (4) · diner (1) · catering (1)
Finance 48 2.3% bank (21) · real estate (13) · insurance (11)
Sports 48 2.3% boating marine (33) · golf course (14) · golf equipment (1)
Beauty 47 2.3% hair stylist (33) · dentist (5) · barber (3)
Living & Home 45 2.2% landscaping (1) · insurance (1)
Clothing 44 2.1%
Entertainment 44 2.1% amusement (24) · nightclub (9) · video (3) · museum (2) · video producer (1) · games (1)
Athletic Sports 32 1.6%
Law 29 1.4% lawyer (1) · mediator (1)
Health 29 1.4% pharmacy (6) · fitness club (6) · chiro (3) · physician (2) · medical clinic (2) · optical (1)
Retail Goods 28 1.4%
6

The franchises already here

Brands from a register of 2,024 franchise systems, matched into this city by name. A high count is a signal in both directions: the territory works, and it may be taken.

14 of these brands are a single common word — Metro, Avenue, Budget — so their counts include businesses that merely share the word. They are marked rather than dropped.

BrandCategory HereWorldwide
7-Eleven convenience 6 30,000
Best Western businesshotel 4 4,200
Holiday Inn businesshotel 4 —
Burger King fastfood 3 11,000
CVS Pharmacy pharmacy 3 6,100
Pizza Hut pizza 3 10,000
Comfort Inn familyhotel 2 —
Days Inn economyhotel 2 —
Food Lion supermarket 2 1,220
Rite Aid pharmacy 2 5,000
Royal Farms convenience 2 100
ACE Hardware hardware 1 4,700
Ann Taylor retail 1 —
Bank of America bank 1 —
Baskin Robbins dessert 1 2,800
Blockbuster Video video 1 5,900
Cold Stone Creamery dessert 1 1,350
Dairy Queen fastfood 1 5,900
Dollar General convenience 1 8,205
Dunkin' Donuts donuts 1 6,000
Econo Lodge budgethotel 1 —
Enterprise Rent A Car car 1 5,400
Harry and David retail 1 130
Jiffy Lube auto 1 2,200
Liberty Tax Service tax 1 —
Maid To Perfection cleaner 1 275
Outback Steakhouse food 1 —
Ramada Inn familyhotel 1 740
Rent-A-Center retail 1 3,500
Rent-A-Wreck car 1 —
Rodeway Inn budgethotel 1 —
Signs By Tomorrow specialty 1 —
St. John retail 1 —
Sunglass Hut retail 1 —
Takeout Taxi specialty 1 —
Tommy Hilfiger retail 1 122
U-Haul car 1 13,700
Wine Rack liquor 1 160
World Gym fitness 1 300
Manor name only retail 5 —
TCBY name only fastfood 4 —
Wawa name only convenience 2 556
AllState name only insurance 1 —
Blackwell name only book 1 6
Clarion name only businesshotel 1 —
Eckerd name only pharmacy 1 1,549
Hooters name only food 1 435
Khalsa name only fuel 1 —
Michaels name only retail 1 805
PostNet name only post 1 923
Powells name only book 1 9
Roots name only retail 1 145
Starbucks name only coffee 1 3,500
7

Real estate as a local trade

Four unrelated jobs share the name: selling existing homes, owning and letting them, managing them for someone else, and building new ones. For anyone weighing a move or a licence these are the counts — and the ownership question goes to /property, which answers it building by building.

Real estate is a local job market in its own right, and four unrelated trades get the same name. Counts are businesses filed under each trade in the register, which lists a brokerage once however many agents work there — so this measures firms, not licensees.

Selling homes

5312
146 firms · LQ 1.39

Offices of agents and brokers — the resale market, and the biggest single trade in most Canadian cities.

Named in the register
  • Bch Real Estate Specialists — 12938 Sunset Ave
  • CAS — 200 67th St
  • Daniel R Sheppard Sheppard R — 12803 Kings Ct
  • Dream Realty — 12421 Windsor Rd
  • Ed Smith Ed Smith Real Estat — 12507 Sunset Ave #17
  • Holiday Real Estate Marina Cv — 9733 Golf Course Rd
  • Holiday Real Estate Marthas — 13000 Old Bridge Rd
  • James B Caine Real Estate
  • John J Urick John J Urick Re — 10111 Bonita Dr
  • Marina Cove Development — 9719 Golf Course Rd
  • Newport Bay Realty — 9636 Stephen Decatur Hwy
  • Newport Bay Realty — 9921 Stephen Decatur Hwy
  • Peninsula Real Estate Service — 12703 Sunset Ave # 2
  • Spiiritual Realities Judeo

Owning and letting

5311
36 firms · LQ 2.36

Lessors of real estate: the buildings themselves, filed under the building rather than the owner.

Named in the register
  • Englander Apartments — 1405 N Baltimore Ave
  • Glad Apartments — 106 5th St
  • Herring Way Marina Apartment — 1905 Herring Way
  • Janes Apts — 106 11th St
  • Jennifer Apts — 415 142nd St
  • Jocelyn Manor Apartments — 207 8th St
  • Kellys Cottages — Route 50 W
  • Mallard Apartments — 603 N Baltimore Ave
  • O C Apartments — 508 Edgewater Ave
  • Oasis Apartments — 201 San Louis Ave
  • Parks Ocean Block Efficiency — 105 2nd St
  • Pepper Dorothy W and Paul Apt — 2 142nd St
  • Pine Rest Cottages — 12334 Pine Rest Dr
  • Victorias Summer Place — 100 Talbot St

Managing for owners

5313
3 firms · LQ 0.73

Property managers, who run buildings the landlord does not.

Named in the register
  • Coastal Paper and Chemical — 12636 Sunset Ave Ste H4
  • Maintenance Man — 233 S Ocean Dr
  • Mary Gunion Clement — 10111 Blue Marlin Dr

Building new homes

2361
53 firms · LQ 1.41

Residential builders and the general contractors who work for them.

Named in the register
  • Bay Breeze Homes
  • Dynamic Building Service — 12650 Sunset Ave
  • Fowler Construction — 12636 Sunset Ave # B1
  • Hazard Construction Co — 12441 W Torquay Rd
  • J and M Management — P.O. BOX 423
  • Joseph T Dashiell Builders — 9925 Stephen Decatur Hwy
  • Ludlam Construction — 10311 Bristol Rd
  • Mills Creek Builders — 12507 Sunset Ave
  • Monogram Building and Design — 12319 Ocean Gtwy # 201
  • Osyster Harbour Sales Office — 10244 Broken Sound Blvd
  • Resort Housing Group — 11718 Ocean Gtwy
  • Richard Adkins Builders — 10304 Keyser Pt Rd
  • Service Plus — 10425 Brighton Rd
  • Walden Development — 9935 Stephen Decatur Hwy

On "how many doors"

How many doors a landlord holds is not in any of this. The register files an apartment building under the building, not its owner, and carries no unit count; there is no open dataset of Canadian landlords by portfolio. Where this research has established ownership it is in the /property record for the city, building by building, which is a different and much slower exercise.

8

Work where you go to them

The Ultimate 411 half of local: everything where the customer does not have to come to you.

A shop needs the customer to walk in. These 157 services do the opposite — the mobile mechanic, the mobile groomer, the bookkeeper, the junk haul — and they are the ones a person can start without a lease. 0 of them already match a trait filed in this city's register.

The 157 Service=1 rows in search.local: work where the provider travels to the customer. "present" counts businesses already filed under that exact trait name; a blank is a coverage gap, not proof of absence, because the two vocabularies were built separately.

home services

Short-Term Rental TurnoverAppliance InstallationBabyproofing & Safety InstallsCarpet & Upholstery CleaningDeep CleaningDrywall RepairErrand RunningExterior PaintingFence & Deck StainingFurniture AssemblyGarden Weeding & MaintenanceGrocery Pickup & DeliveryGutter CleaningHandyman (General Repairs)Hedge & Shrub TrimmingHouse CleaningHouse SittingInterior PaintingJunk Removal & Dump RunsLandscape Design & PlantingLawn MowingFall Leaf CleanupMove-In / Move-Out CleaningMoving Help (Labour Only)Moving with TruckOffice CleaningPersonal ShopperPressure WashingMove Things Around the HouseSnow Shovelling & RemovalPacking & UnpackingTV & Picture MountingWardrobe StylingWindow Cleaning

events

BartenderDesignated Driver (Your Car)CateringTents, Tables & ChairsFloristFuneral & Celebration of Life ArrangementsGame-Day Bus or VanBook a Pub for Your GroupKaraoke Machine RentalParty Bus & Group ShuttlePub Crawl HostTaxi to the PubSports & Game PhotographyStag & Doe / Jack & Jill PlanningTailgate Party SetupTrivia Night HostVenue SourcingBig-Game Watch Party SetupWedding OfficiantWedding Planner / Coordinator

pets

Aquarium & Terrarium CleaningCatio (Cat Patio) BuildChicken Coop BuildDog House BuildDog TrainingDog WalkingHome Pet BoardingLost Pet SearchMobile Dog GroomingOvernight Pet SittingBuild & Install a Pet DoorPet Cages & EnclosuresPet Fencing & Dog RunsPet PhotographyPet-Proofing Your HomePet Sitting & Dog WalkingPet TaxiYard Poop Scooping

luxury

Chauffeur & Luxury CarDJ & Sound Gear RentalDJEvent PhotographerEvent PlannerLive MusiciansHair & Makeup ArtistMatchmakerPersonal ConciergePortrait & Headshot PhotographerPrivate ChefVideographerVIP / Social Club MembershipWedding PhotographerYacht & Boat Charter

healthcare

Wheelchair-Accessible TransportGrab Bars, Ramps & Home AccessibilityLight Housekeeping for SeniorsCooking & Meal Prep for SeniorsMedical Appointment EscortMedication & Appointment RemindersMobility Equipment RentalRespite Care for Family CaregiversSenior CompanionshipTech Help for SeniorsWalking Companion

sporting goods

Bike Tune-UpBorrow a Bike or E-BikeBorrow Camping GearBorrow Golf ClubsBorrow Hockey GearBorrow Ice SkatesBorrow a Kayak, Canoe or PaddleboardBorrow Skis, Poles & Ski BootsBorrow a Snowboard & Snow BootsSkate SharpeningSki & Snowboard Tuning

sports

Backyard Rink BuildLocal Fishing GuideGolf CaddieFind Players for a Pickup GamePrivate Sports LessonJoin or Build a Rec League TeamBook Ice, Courts & FieldsWorkout & Sports BuddyRoommates Who Also Like Sports

business

BookkeepingStart a Local BusinessCareer Coaching & RésumésFind a Local ManufacturerFind Local Work / Contract GigsLocal Advertising PlacementPrototype & Small-Batch ProductionTranslation & InterpretationWebsite & Online Presence

outdoors

Brush & Land ClearingChainsaw Rental (from a local owner)Firewood (Cut, Split & Delivered)Log Bucking & Cutting (Chainsaw)Portable SawmillingSmall-Lot Logging & Land ClearingStump GrindingTree FellingWood Splitting

construction

CarpenterElectricianHeating & Cooling (HVAC)Mobile MechanicPlumberRoof RepairSmall Engine RepairWelder / Metal Fabrication

travel

Airport Transfer & Car ServiceCorporate & Business TravelCruise BookingFamily Travel for a WeddingBereavement / Funeral TravelLeisure Travel PlanningLocal Tour Guide

tools

Camera & Lens RentalGenerator RentalLog Splitter RentalParty Equipment RentalPower Tool RentalTrailer & Truck Rental
9

Schools and colleges

wander.schools is a post-secondary table — universities and colleges. K-12 public and private schools are not in it, and only 7 of its 1,686 rows carry coordinates, so these are listed and not mapped.

In the business register

Where schooling shows up as a business rather than an institution — which is where K-12, tutoring and childcare appear.

school 1daycare 1
10

Health and care

What a person moving a parent here would ask first. The register files clinics and pharmacies; it has no category for a hospital at all, so hospitals are matched by name and the limit is stated rather than hidden.

Medical clinics2
Pharmacies6
Dental practices5

Matched on the name "hospital"

  • Ocean City Animal Hospital — 11843 Ocean Gtwy

geonet carries no 'hospital' trait, so these are matched on the business name. A distance-to-hospital figure needs a source that states hospital locations.

12

What this record cannot tell you

Named in full, because the gaps are the part most likely to be misread as an answer.

  • Census figures are 2021, taken on 11 May 2021: income is for 2020 and the labour figures were measured mid-pandemic, so the unemployment rate on this page is a 2021 reading rather than a current one.
  • wander.schools is now readable, but it holds universities and colleges only and 1,679 of its 1,686 rows have no coordinates. K-12 public and private schools need a separate source — in Ontario the Ministry of Education school finder, in British Columbia the provincial school list. wander.citytowns, hotels and territories remain denied to the ru user.
  • No 'hospital' trait exists in geonet; distance to a hospital needs an external source such as StatCan's Open Database of Healthcare Facilities.
  • 87.3% of businesses here carry no coordinates, so a map or address lookup would miss them. Postal codes reach 100%.

Built from

  • geonet.salisbury — the local business register
  • wander.regions — city name, population, metro
  • search.local — trait vocabulary and the come-to-you services
  • search.cozfranchises — 2,024 franchise brands