NAICS 4871Industry group · 4-digitlocal market1 market record

Scenic and sightseeing transportation, land

This industry group comprises establishments primarily engaged in providing scenic and sightseeing transportation on land, such as steam train excursions and horse-drawn sightseeing rides. — Statistics Canada, NAICS 2022A

Establishments · CanadaA
71
with employees
Under 10 employeesA
55%
most common size: 1–4
Establishments · USA
709
Employment · USA
8,384
12 per establishment
Payroll · USA
$361M
$43k per employee
01

Size and shape

How many businesses there are and how small they are. Fragmentation is the first thing an entrant — or anyone selling software into this industry — needs to know, and it is one of the few things that is actually measured.

Canadian establishments by number of employeesA

1–42434%
5–91521%
10–191318%
20–49811%
50–99710%
100–19934%
200–49911%
500+0—

Of 71 Canadian establishments with employees, 55% have fewer than ten — mostly small operators.

Where they areA

British Columbia2332%
Ontario1521%
Quebec1420%
Alberta710%

Largest four provinces by establishment count. Establishments with employees only — sole operators with no payroll are not in this table, so in trades and personal services the true number of businesses is higher.

How many new establishments are still tradingA
Transportation and Warehousing, US · opened 2020
84.1%
1 year
67.4%
3 years
52.7%
5 years
36.1%
10 years
opened 2015

Measured, not forecast: the share of US establishments opening in one year that were still active later. It counts good operators and bad ones together, which is exactly why it is the honest answer to “what are the odds”. It is for the whole sector rather than this market, and the ten-year figure comes from an older cohort because no younger one has reached ten years.

02

How businesses here compete

The structural profile of subsector 487, which every industry beneath it inherits. This is analyst judgment from how the subsector is organised — not research into this industry, and not a measurement.

local competitionmedium capitalUNVERIFIEDinherited from 487 Scenic and sightseeing transportation

Seasonal, weather-exposed and dependent on destination traffic, but one of the few transport businesses that sets its own price.

Who sets the price
The operator, against a tourist's other options for the day.
The software it runs on
Tour and activity booking platforms with channel distribution.
03

Market screens and studies

Market-entry records filed along this branch of the hierarchy. A record at or beneath this code is about this industry; one above it is about something wider that contains it.

Operating businessScreened
Sightseeing Railway & Land Tour OperationExecution decides
binding constraint: distribution

Steam excursions, tour buses, horse-drawn carriages. The pre-screen read this as low-capital and seasonal, and at the carriage end it is. What makes it interesting is that the operator sets its own price — rare anywhere in transportation. The cut is who delivers the passengers. The cleanest evidence is the White Pass & Yukon Route, a 110 km seasonal tourist railway from Skagway into British Columbia and Yukon, sold in 2018 together with the docks its passengers land on. Its Canadian owner sold the rail, port and merchandise operations — including three Skagway docks with four cruise berths — for US$290M to a joint venture of Carnival's Holland America Princess Alaska Tours and Survey Point Holdings, the Alaskan firm already running the terminal; Carnival took a minority position and Survey Point the majority [A]. The line that brings the passengers and the firm that works the dock bought the attraction between them. A land excursion's demand arrives in blocks — off a ship, out of a hotel, through a resort's activity desk — and whoever owns that block can sell the seat at a markup, steer guests to a rival, or, as here, buy into the attraction once it is proven. The size bands say the same thing: of 71 Canadian establishments only 24 have fewer than five employees while 11 employ fifty or more, an unusually top-heavy shape for a tourism code, which suggests the durable form is a scaled operator attached to a destination's traffic rather than an independent with a vehicle. An entrant can buy the bus. It cannot buy the dock. The booking platforms that intermediate the remaining independent demand are screened separately at 487, and they take their commission from the same seat.

NAICS 48715 vendors named9 sourced figuresOpen →
04

Software serving this industry

The vertical software markets filed along the same branch — who sells to these businesses and who they would have to displace — and then the generic categories every business buys whatever it does.

Sold across the wider branch

05

Companies in this industry · 4

Every company this research names that is filed here or beneath — the operators, and the vendors that sell to them — largest disclosed revenue first. The rank is within the company’s own six-digit industry.

CompanyFiled underRevenueRank
Pursuit Attractions and HospitalityPrivateScenic and sightseeing transportation, land4871$452M1/4
Gray LinePrivateScenic and sightseeing transportation, land4871—2/4
Holland America Princess Alaska ToursPrivateScenic and sightseeing transportation, land4871—3/4
Rocky MountaineerPrivateScenic and sightseeing transportation, land4871—4/4
06

Who works here

The occupations employed in Transportation and warehousing, most concentrated in it first. The share is measured against the whole sector, not this industry — the published cross-tabulation stops there.

Tagged to this industry

Concentrated in this sectorA

These jobs are mostly done here. An operator in this industry is competing for them against others in the same industry, not against the whole economy.

And the jobs every business has

Found across at least fourteen of the twenty sectors. In a small establishment several of these are usually one person, or an outside provider.

All 162 occupations →

07

Inside this industry

1 row sits directly beneath 4871, and 2 in all once every level is counted. Each has a base report of its own.

CodeIndustryEstablishments · CAWhat is known
48711Scenic and sightseeing transportation, land71screened at 4871

Alongside it, under 487 Scenic and sightseeing transportation