NAICS 4872Industry group · 4-digitlocal market1 market record

Scenic and sightseeing transportation, water

This industry group comprises establishments primarily engaged in providing scenic and sightseeing transportation on water, such as sightseeing, dinner cruises or air-boat rides. These establishments often use vintage or specialized transportation equipment. The services provided are local in nature, usually involving same-day return. Establishments that provide charter fishing services are included. — Statistics Canada, NAICS 2022A

Establishments · CanadaA
199
with employees
Under 10 employeesA
55%
most common size: 1–4
Establishments · USA
2,243
Employment · USA
12,878
5.7 per establishment
Payroll · USA
$709M
$55k per employee
01

Size and shape

How many businesses there are and how small they are. Fragmentation is the first thing an entrant — or anyone selling software into this industry — needs to know, and it is one of the few things that is actually measured.

Canadian establishments by number of employeesA

1–47538%
5–93518%
10–194523%
20–492915%
50–9984%
100–19963%
200–49911%
500+0—

Of 199 Canadian establishments with employees, 55% have fewer than ten — mostly small operators.

Where they areA

British Columbia7337%
Ontario4523%
Quebec2513%
Nova Scotia189%

Largest four provinces by establishment count. Establishments with employees only — sole operators with no payroll are not in this table, so in trades and personal services the true number of businesses is higher.

How many new establishments are still tradingA
Transportation and Warehousing, US · opened 2020
84.1%
1 year
67.4%
3 years
52.7%
5 years
36.1%
10 years
opened 2015

Measured, not forecast: the share of US establishments opening in one year that were still active later. It counts good operators and bad ones together, which is exactly why it is the honest answer to “what are the odds”. It is for the whole sector rather than this market, and the ten-year figure comes from an older cohort because no younger one has reached ten years.

02

How businesses here compete

The structural profile of subsector 487, which every industry beneath it inherits. This is analyst judgment from how the subsector is organised — not research into this industry, and not a measurement.

local competitionmedium capitalUNVERIFIEDinherited from 487 Scenic and sightseeing transportation

Seasonal, weather-exposed and dependent on destination traffic, but one of the few transport businesses that sets its own price.

Who sets the price
The operator, against a tourist's other options for the day.
The software it runs on
Tour and activity booking platforms with channel distribution.
03

Market screens and studies

Market-entry records filed along this branch of the hierarchy. A record at or beneath this code is about this industry; one above it is about something wider that contains it.

Operating businessScreened
Sightseeing & Charter Boat OperationStructure decides
binding constraint: capital intensity

Harbour tours, dinner cruises, whale watching and charter fishing. Of the three sightseeing codes this is the most reachable and the largest — 199 Canadian establishments, 73 of them in British Columbia and 18 in Nova Scotia, with a broad middle of 10-to-49-employee operators rather than a few giants. The pre-screen called it asset-backed and licence-bound, and that holds. The cut offered here is softer than most on this research and should be read that way. A passenger vessel is a certified, crewed, insured asset that earns for one season and costs for twelve, and the berth it sails from is usually a concession let by a port, a park or a municipality that can re-tender it. The biggest operator in the field shows how little scale cures this. Hornblower Group — more than 30 million guests a year, holder of landmark concessions — filed for Chapter 11 in February 2024, handing majority ownership to a credit fund in exchange for cutting approximately $720M of debt, with $300M of debtor-in-possession financing to get through it [A]. The company blamed its overnight river-cruise arm, which it shut, so this is not a clean verdict on day boats. But it does show that prime berths and scale did not carry the capital structure. For the 75 one-to-four-employee operators the business is an owner's livelihood on a paid-off hull. This record does not find a decisive kill. A full study should test one vessel on a leased berth in a whale-watching or cruise-call port: days sailed, load factor, and what the berth owner takes.

NAICS 48725 vendors named11 sourced figuresOpen →
04

Software serving this industry

The vertical software markets filed along the same branch — who sells to these businesses and who they would have to displace — and then the generic categories every business buys whatever it does.

Sold across the wider branch

05

Companies in this industry · 3

Every company this research names that is filed here or beneath — the operators, and the vendors that sell to them — largest disclosed revenue first. The rank is within the company’s own six-digit industry.

CompanyFiled underRevenueRank
Hornblower GroupPrivateScenic and sightseeing transportation, water4872—1/3
Maid of the MistPrivateScenic and sightseeing transportation, water4872—2/3
Prince of WhalesPrivateScenic and sightseeing transportation, water4872—3/3
06

Who works here

The occupations employed in Transportation and warehousing, most concentrated in it first. The share is measured against the whole sector, not this industry — the published cross-tabulation stops there.

Concentrated in this sectorA

These jobs are mostly done here. An operator in this industry is competing for them against others in the same industry, not against the whole economy.

And the jobs every business has

Found across at least fourteen of the twenty sectors. In a small establishment several of these are usually one person, or an outside provider.

All 162 occupations →

07

Inside this industry

1 row sits directly beneath 4872, and 2 in all once every level is counted. Each has a base report of its own.

CodeIndustryEstablishments · CAWhat is known
48721Scenic and sightseeing transportation, water199screened at 4872

Alongside it, under 487 Scenic and sightseeing transportation