Promoters (presenters) of performing arts, sports and similar events without facilities — NAICS 71132 industry report

01

Size and shape

How many businesses there are and how small they are. Fragmentation is the first thing an entrant — or anyone selling software into this industry — needs to know, and it is one of the few things that is actually measured.

Canadian establishments by number of employeesA

1–452058%

5–918721%

10–1910412%

20–49576%

50–99162%

100–19951%

200–49930%

500+40%

Of 896 Canadian establishments with employees, 79% have fewer than ten — an industry of very small operators.

Where they areA

Quebec35640%

Ontario24828%

British Columbia11413%

Alberta647%

Largest four provinces by establishment count. Establishments with employees only — sole operators with no payroll are not in this table, so in trades and personal services the true number of businesses is higher.

How many new establishments are still tradingA

Arts, Entertainment, and Recreation, US · opened 2020

81.3%

1 year

70.3%

3 years

57.1%

5 years

40.8%

10 years

opened 2015

Measured, not forecast: the share of US establishments opening in one year that were still active later. It counts good operators and bad ones together, which is exactly why it is the honest answer to “what are the odds”. It is for the whole sector rather than this market, and the ten-year figure comes from an older cohort because no younger one has reached ten years.

02

How businesses here compete

The structural profile of subsector 711, which every industry beneath it inherits. This is analyst judgment from how the subsector is organised — not research into this industry, and not a measurement.

local competitionlow capitalUNVERIFIEDinherited from 711 Performing arts, spectator sports and related industries

Costs that ticket prices have never covered, met by grants and donations. Promoters and agents are the commercial, enterable edge.

Who sets the price: Ticket buyers, donors and grant bodies.
The software it runs on: Ticketing, donor management and booking.

03

Market screens and studies

Market-entry records filed along this branch of the hierarchy. A record at or beneath this code is about this industry; one above it is about something wider that contains it.

Screened one level up. Nothing is filed at this exact code; the screen for 7113 Promoters (presenters) of performing arts, sports and similar events covers it.

Vertical softwareScreenedfiled at 7113

Event Ticketing & Venue Operations SoftwareOne thing must be true

binding constraint: incumbent vulnerability

Incumbent Live Nation / Ticketmaster (NYSE: LYV)

Ticketmaster's $3.1B ticketing business earns on fees against a venue-exclusivity contract, not on a software subscription, so the software is effectively free to the venue that signs. Eventbrite, at $291.8M and shrinking 10%, is the visible ceiling for the self-serve end — and it removed organiser fees to defend it. Both ends of the market are priced by someone earning elsewhere.

NAICS 71133 vendors named5 sourced figuresOpen →

04

Software serving this industry

The vertical software markets filed along the same branch — who sells to these businesses and who they would have to displace — and then the generic categories every business buys whatever it does.

Sold across the wider branch

Vertical softwareScreenedfiled at 7113 Promoters (presenters) of performing arts, sports and similar events

Event Ticketing & Venue Operations SoftwareOne thing must be true

binding constraint: incumbent vulnerability

Incumbent Live Nation / Ticketmaster (NYSE: LYV)

Ticketmaster's $3.1B ticketing business earns on fees against a venue-exclusivity contract, not on a software subscription, so the software is effectively free to the venue that signs. Eventbrite, at $291.8M and shrinking 10%, is the visible ceiling for the self-serve end — and it removed organiser fees to defend it. Both ends of the market are priced by someone earning elsewhere.

NAICS 71133 vendors named5 sourced figuresOpen →

And what every business buys · 25 generic categories

Sold to every industry rather than this one, so they are filed against the software industry's own code. The same few vendors recur across most of them.

05

Who works here

The occupations employed in Arts, entertainment and recreation, most concentrated in it first. The share is measured against the whole sector, not this industry — the published cross-tabulation stops there.

Concentrated in this sectorA

Occupations related to museums and art galleries Mostly one sector 63.2%

Support occupations in accommodation, travel, tourism and amusement services Mostly one sector 58.2%

Tourism and amusement services occupations Mostly one sector 51%

Program leaders and instructors in recreation, sport and fitness Mostly one sector 49.8%

Athletes, coaches, referees and related occupations Mostly one sector 45.3%

Managers in art, culture, recreation and sport Mostly one sector 44.1%

Support occupations in art and culture Mostly one sector 41.2%

Logging, forestry, landscaping and other related labourers Mostly one sector 13.7%

Librarians, archivists, conservators and curators One industry 10.4%

Technical occupations in motion pictures, broadcasting and the performing arts Mostly one sector 5.8%

These jobs are mostly done here. An operator in this industry is competing for them against others in the same industry, not against the whole economy.

And the jobs every business has

Building maintenance installers, servicers and repairers Across the economy 2.9%

Shoe repairers, shoemakers and upholsterers Across the economy 2.9%

Legislative and senior managers Across the economy 1.7%

Customer and information services representatives Across the economy 1.2%

Other technical trades Across the economy 1.2%

Administrative services managers Across the economy 1%

Found across at least fourteen of the twenty sectors. But note the shape of this industry: 79% of establishments have fewer than ten employees, and at that size most of these roles are one person wearing several hats, or bought in from outside.

All 162 occupations →

06

Inside this industry

3 rows sit directly beneath 71132. Each has a base report of its own.

Code	Industry	Establishments · CA	What is known
711321	Performing arts promoters (presenters) without facilities	347	screened at 7113
711322	Festivals without facilities	408	screened at 7113
711329	Sports presenters and other presenters without facilities	141	screened at 7113

Alongside it, under 7113 Promoters (presenters) of performing arts, sports and similar events

Code	Industry	Establishments · CA	What is known
71131	Promoters (presenters) of performing arts, sports and similar events with facilities	500	screened at 7113