NAICS 713940Canadian industry · 6-digitlocal market2 market records

Fitness and recreational sports centres

This Canadian industry comprises establishments primarily engaged in operating health clubs and similar facilities featuring exercise and other active physical fitness conditioning, or recreational sports activities. — Statistics Canada, NAICS 2022A

Establishments · CanadaA: 4,538
Under 10 employeesA: 57%
Establishments · USA: 40,786
Employment · USA: 649,964
Payroll · USA: $12.1B

Size and shape

How many businesses there are and how small they are. Fragmentation is the first thing an entrant — or anyone selling software into this industry — needs to know, and it is one of the few things that is actually measured.

Canadian establishments by number of employeesA

1–41,47132%

5–91,10724%

10–1991220%

20–4978017%

50–991533%

100–199712%

200–499391%

500+50%

Of 4,538 Canadian establishments with employees, 57% have fewer than ten — mostly small operators.

Where they areA

Ontario1,72138%

Quebec94121%

British Columbia77617%

Alberta49311%

Largest four provinces by establishment count. Establishments with employees only — sole operators with no payroll are not in this table, so in trades and personal services the true number of businesses is higher.

How many new establishments are still tradingA

Arts, Entertainment, and Recreation, US · opened 2020

81.3%

1 year

70.3%

3 years

57.1%

5 years

40.8%

10 years

opened 2015

Measured, not forecast: the share of US establishments opening in one year that were still active later. It counts good operators and bad ones together, which is exactly why it is the honest answer to “what are the odds”. It is for the whole sector rather than this market, and the ten-year figure comes from an older cohort because no younger one has reached ten years.

How businesses here compete

The structural profile of subsector 713, which every industry beneath it inherits. This is analyst judgment from how the subsector is organised — not research into this industry, and not a measurement.

local competitionhigh capitalUNVERIFIEDinherited from 713 Amusement, gambling and recreation industries

Facility businesses — gyms, golf, ski, marinas, entertainment centres — with high fixed cost and revenue that follows weather, seasons and discretionary income. Gambling is a licensed exception.

Who sets the price: The operator, within what a local catchment will pay.
The software it runs on: Membership and class booking, tee sheets, point of sale, gaming management.

Market screens and studies

Market-entry records filed along this branch of the hierarchy. A record at or beneath this code is about this industry; one above it is about something wider that contains it.

Operating businessScreened

Boutique Fitness Studio OperationOne thing must be true

binding constraint: willingness to pay

The price ceiling is set by budget chains charging under $20 a month and the cost floor by commercial rent, and the gap has to be filled with instructor-led classes whose members follow the instructor when the instructor leaves. Churn is the business's defining number and it is structurally high. The studio management software at this code is screened separately.

NAICS 7139405 vendors named11 sourced figuresOpen →

Software serving this industry

The vertical software markets filed along the same branch — who sells to these businesses and who they would have to displace — and then the generic categories every business buys whatever it does.

Vertical softwareScreened

Fitness Studio ManagementOne thing must be true

binding constraint: incumbent vulnerability

Incumbent Mindbody

Heavily contested with payments attach as the revenue model. Studio churn is high, which makes customer acquisition expensive and retention structurally poor. Nothing is disclosed here. Every vendor named on this record is private, or sits inside a parent that does not break the line out, so no revenue floor can be built and the market size is genuinely unknown rather than estimated.

NAICS 7139406 vendors named4 sourced figuresOpen →

And what every business buys · 25 generic categories

Sold to every industry rather than this one, so they are filed against the software industry's own code. The same few vendors recur across most of them.

Companies in this industry · 20

Every company this research names that is filed here or beneath — the operators, and the vendors that sell to them — largest disclosed revenue first. The rank is within the company’s own six-digit industry.

Company	Filed under	Revenue	Rank
Planet FitnessPrivate	Fitness and recreational sports centres713940	$1.3B	1/20
Xponential FitnessPrivate	Fitness and recreational sports centres713940	$315M	2/20
DaxkoPrivate	Fitness and recreational sports centres713940	—	3/20
MINDBODYDelisted	Fitness and recreational sports centres713940	—	4/20
VagaroPrivate	Fitness and recreational sports centres713940	—	5/20
ABC FitnessPrivate	Fitness and recreational sports centres713940	—	6/20
ArketaPrivate	Fitness and recreational sports centres713940	—	7/20
EGYMPrivate	Fitness and recreational sports centres713940	—	8/20
EZFacilityPrivate	Fitness and recreational sports centres713940	—	9/20
F45 and other boutique franchisorsPrivate	Fitness and recreational sports centres713940	—	10/20
GlofoxPrivate	Fitness and recreational sports centres713940	—	11/20
GoodLife FitnessPrivate	Fitness and recreational sports centres713940	—	12/20
Gym MasterPrivate	Fitness and recreational sports centres713940	—	13/20
Orangetheory FitnessPrivate	Fitness and recreational sports centres713940	—	14/20
PushPressPrivate	Fitness and recreational sports centres713940	—	15/20

And 5 more on the companies page.

Who works here

The occupations employed in Arts, entertainment and recreation, most concentrated in it first. The share is measured against the whole sector, not this industry — the published cross-tabulation stops there.

Concentrated in this sectorA

Occupations related to museums and art galleries Mostly one sector 63.2%

Support occupations in accommodation, travel, tourism and amusement services Mostly one sector 58.2%

Tourism and amusement services occupations Mostly one sector 51%

Program leaders and instructors in recreation, sport and fitness Mostly one sector 49.8%

Athletes, coaches, referees and related occupations Mostly one sector 45.3%

Managers in art, culture, recreation and sport Mostly one sector 44.1%

Support occupations in art and culture Mostly one sector 41.2%

Logging, forestry, landscaping and other related labourers Mostly one sector 13.7%

Librarians, archivists, conservators and curators One industry 10.4%

Technical occupations in motion pictures, broadcasting and the performing arts Mostly one sector 5.8%

These jobs are mostly done here. An operator in this industry is competing for them against others in the same industry, not against the whole economy.

And the jobs every business has

Building maintenance installers, servicers and repairers Across the economy 2.9%

Shoe repairers, shoemakers and upholsterers Across the economy 2.9%

Legislative and senior managers Across the economy 1.7%

Customer and information services representatives Across the economy 1.2%

Other technical trades Across the economy 1.2%

Administrative services managers Across the economy 1%

Found across at least fourteen of the twenty sectors. In a small establishment several of these are usually one person, or an outside provider.

All 162 occupations →