Hotels (except casino hotels) and motels
This industry comprises establishments primarily engaged in providing short-term lodging in facilities known as hotels, motor hotels, resort hotels and motels. These establishments may offer food and beverage services, recreational services, conference rooms and convention services, laundry services, parking and other services. — Statistics Canada, NAICS 2022A
- Establishments · CanadaA
- 6,032
- Under 10 employeesA
- 42%
- Establishments · USA
- 56,920
- Employment · USA
- 1,366,502
- Payroll · USA
- $48.9B
Size and shape
How many businesses there are and how small they are. Fragmentation is the first thing an entrant — or anyone selling software into this industry — needs to know, and it is one of the few things that is actually measured.
Canadian establishments by number of employeesA
Of 6,032 Canadian establishments with employees, 42% have fewer than ten — weighted toward mid-sized establishments.
Where they areA
Largest four provinces by establishment count. Establishments with employees only — sole operators with no payroll are not in this table, so in trades and personal services the true number of businesses is higher.
Measured, not forecast: the share of US establishments opening in one year that were still active later. It counts good operators and bad ones together, which is exactly why it is the honest answer to “what are the odds”. It is for the whole sector rather than this market, and the ten-year figure comes from an older cohort because no younger one has reached ten years.
How businesses here compete
The structural profile of subsector 721, which every industry beneath it inherits. This is analyst judgment from how the subsector is organised — not research into this industry, and not a measurement.
A real-estate asset with an operating business inside it. Independents pay for distribution through online agencies; campgrounds and RV parks are the lower-capital, land-rich variant.
- Who sets the price
- Nightly rates set against local competition and online travel agencies' commission.
- The software it runs on
- Property management, channel management and revenue management.
Market screens and studies
Market-entry records filed along this branch of the hierarchy. A record at or beneath this code is about this industry; one above it is about something wider that contains it.
Screened one level up. Nothing is filed at this exact code; the screen for 7211 Traveller accommodation covers it.
Three-way contest between an enterprise incumbent and two funded cloud challengers, plus channel-manager integration as a barrier. The Hotel Communication Network appears in the Canadian angel dataset, indicating the Canadian angle is already taken. Nothing is disclosed here. Every vendor named on this record is private, or sits inside a parent that does not break the line out, so no revenue floor can be built and the market size is genuinely unknown rather than estimated.
The listings that look cheap are cheap for a reason: deferred capital sits behind the walls — roofs, envelopes, plumbing runs — and it comes due on the new owner's watch. Revenue arrives through OTAs that take a fifth of the rate, the season is short outside the major corridors, and short-term-rental supply has taken the price-sensitive traveller. The property management software at this code is screened separately.
The software's addressable base is the property-manager tier the industry record at this code shows to be under structural pressure — Vacasa sold for about $130M, and the small managers beneath it are squeezed between Airbnb's direct tooling, which is free, and municipal restrictions that remove listings from the market entirely. Channel management is the actual product, and the channels themselves keep absorbing it. Nothing is disclosed here. Every vendor named is private, so no revenue floor can be built.
The category's public experiment ended badly enough to settle the question. Vacasa listed via SPAC at a multi-billion valuation and was sold to Casago for about $130M at $5.30 a share, completing 30 April 2025 — the combined company manages more than 40,000 properties. That is what full-service vacation rental management is worth at scale: the operating cost of cleaning, maintenance and guest service scales linearly with units while the platform take rate does not, and Airbnb and Vrbo own the demand. Municipal short-term-rental restrictions add a regulatory ceiling that varies street by street.
Software serving this industry
The vertical software markets filed along the same branch — who sells to these businesses and who they would have to displace — and then the generic categories every business buys whatever it does.
Sold across the wider branch
And what every business buys · 25 generic categories
Sold to every industry rather than this one, so they are filed against the software industry's own code. The same few vendors recur across most of them.
Who works here
The occupations employed in Accommodation and food services, most concentrated in it first. The share is measured against the whole sector, not this industry — the published cross-tabulation stops there.
Concentrated in this sectorA
These jobs are mostly done here. An operator in this industry is competing for them against others in the same industry, not against the whole economy.
And the jobs every business has
Found across at least fourteen of the twenty sectors. In a small establishment several of these are usually one person, or an outside provider.
Inside this industry
4 rows sit directly beneath 72111. Each has a base report of its own.
| Code | Industry | Establishments · CA | What is known |
|---|---|---|---|
| 721111 | Hotels | 3,259 | screened at 7211 |
| 721112 | Motor hotels | 552 | screened at 7211 |
| 721113 | Resorts | 601 | screened at 7211 |
| 721114 | Motels | 1,620 | screened at 7211 |
Alongside it, under 7211 Traveller accommodation
| Code | Industry | Establishments · CA | What is known |
|---|---|---|---|
| 72112 | Casino hotels | 9 | screened at 7211 |
| 72119 | Other traveller accommodation | 1,346 | Short-Term Rental Management SoftwareVacation Rental Management |