NAICS 72Sector · 2-digit10 market records

Accommodation and food services

This sector comprises establishments primarily engaged in providing short-term lodging and complementary services to travellers, vacationers and others, in facilities such as hotels, motor hotels, resorts, motels, casino hotels, bed and breakfast accommodations, housekeeping cottages and cabins, recreational vehicle parks and campgrounds, hunting and fishing camps, and various types of recreational and adventure camps. This sector also comprises establishments primarily engaged in preparing meals, snacks and beverages, to customer orders, for immediate consumption on and off the premises. — Statistics Canada, NAICS 2022A

Establishments · CanadaA
83,809
with employees
Under 10 employeesA
47%
most common size: 5–9
Establishments · USA
771,856
Employment · USA
13,793,478
18 per establishment
Payroll · USA
$353.1B
$26k per employee
01

Size and shape

How many businesses there are and how small they are. Fragmentation is the first thing an entrant — or anyone selling software into this industry — needs to know, and it is one of the few things that is actually measured.

Canadian establishments by number of employeesA

1–419,03323%
5–920,72625%
10–1919,68423%
20–4918,03922%
50–994,7886%
100–1991,2642%
200–4992290%
500+460%

Of 83,809 Canadian establishments with employees, 47% have fewer than ten — weighted toward mid-sized establishments.

Where they areA

Ontario31,17837%
Quebec18,20122%
British Columbia13,23516%
Alberta9,88212%

Largest four provinces by establishment count. Establishments with employees only — sole operators with no payroll are not in this table, so in trades and personal services the true number of businesses is higher.

How many new establishments are still tradingA
Accommodation and Food Services, US · opened 2020
85.5%
1 year
72.1%
3 years
59.3%
5 years
41.6%
10 years
opened 2015

Measured, not forecast: the share of US establishments opening in one year that were still active later. It counts good operators and bad ones together, which is exactly why it is the honest answer to “what are the odds”. It is for the whole sector rather than this market, and the ten-year figure comes from an older cohort because no younger one has reached ten years.

02

Market screens and studies

Market-entry records filed along this branch of the hierarchy. A record at or beneath this code is about this industry; one above it is about something wider that contains it.

Operating businessScreenedfiled at 7211
Small Motel & Roadside Accommodation AcquisitionStructure decides
binding constraint: capital intensity

The listings that look cheap are cheap for a reason: deferred capital sits behind the walls — roofs, envelopes, plumbing runs — and it comes due on the new owner's watch. Revenue arrives through OTAs that take a fifth of the rate, the season is short outside the major corridors, and short-term-rental supply has taken the price-sensitive traveller. The property management software at this code is screened separately.

NAICS 72115 vendors named10 sourced figuresOpen →
Operating businessScreenedfiled at 721198
Vacation Rental ManagementOne thing must be true
binding constraint: growth quality

The category's public experiment ended badly enough to settle the question. Vacasa listed via SPAC at a multi-billion valuation and was sold to Casago for about $130M at $5.30 a share, completing 30 April 2025 — the combined company manages more than 40,000 properties. That is what full-service vacation rental management is worth at scale: the operating cost of cleaning, maintenance and guest service scales linearly with units while the platform take rate does not, and Airbnb and Vrbo own the demand. Municipal short-term-rental restrictions add a regulatory ceiling that varies street by street.

NAICS 7211983 vendors named7 sourced figuresOpen →
Operating businessScreenedfiled at 721211
RV Parks & CampgroundsStructure decides
binding constraint: capital intensity

A Canadian season is short, the revenue is weather-correlated, and the capital sits in serviced sites, septic and power that must be paid for whether or not July is wet. The real opportunity — ageing owners with no succession selling below replacement cost — is genuine, and it is a land acquisition play requiring patient capital rather than an operating business a new entrant can bootstrap. The listed comparable shows which half of that capital still earns. At Equity LifeStyle Properties, the continent's largest owner, FY2025 base rent from annual RV sites rose 4.7% while seasonal fell 7.5% and transient fell 3.0% — and inside its core portfolio the nightly and seasonal lines fell 8.5% and 9.9%, which ELS attributes partly to fewer returning Canadian guests [A]. Annual sites are a land lease with a cottage on it; the nightly business is the one a new owner is actually buying, and it is the one contracting.

NAICS 7212115 vendors named11 sourced figuresOpen →
Operating businessScreenedfiled at 7213
Rooming & Co-Living HousesStructure decides
binding constraint: entry cost + regulatory drag

Rooming houses are the cheapest form of housing to supply and the hardest to permit: most municipalities restrict them through zoning, licensing and parking minimums, and neighbourhood opposition is reliable. Operating is management-intensive per dollar of rent. Note the connection to the affordable-housing study at 531112 — this is the format that would close the gap that study describes, and the same municipal process blocks both.

NAICS 72134 vendors named9 sourced figuresOpen →
Operating businessScreenedfiled at 7223
Catering & Mobile Food ServicesOne thing must be true
binding constraint: growth quality

The appeal is the low entry cost relative to a restaurant, and that is also the ceiling: a truck or a catering kitchen sells a fixed number of covers on a fixed number of days, and the good days are seasonal and weather-dependent. Commissary requirements and municipal vending rules limit where and when service is legal. Revenue scales by adding units, each of which needs its own operator — which is a staffing problem, not a growth engine.

NAICS 72234 vendors named10 sourced figuresOpen →
Operating businessScreenedfiled at 7224
Drinking Places (Bars & Pubs)One thing must be true
binding constraint: growth quality

Per-capita alcohol consumption is not a mood, it is a measured series, and it is falling faster than the fixed costs of a room. Statistics Canada records 6.8 litres of absolute alcohol sold per person aged 15 and over in 2024/2025, down from 8.3 in 2020/2021 and 8.0 in 2013/2014, and the dollar value of alcohol sales fell in nominal terms for a second straight year while every input price rose. Beer — the volume a pub actually turns — is down from 76.1 litres a head to 53.6 over the same period. The rent, the licence and the staff on a slow Tuesday do not decline with the trend line. Late-night licensing, liability and staffing make this the least forgiving hospitality format, and this is the rare screen where the demand curve can be read off an agency table rather than argued. The structure compounds it: 1,423 of 2,708 Canadian establishments employ fewer than ten people and 13 employ a hundred or more, so there is no scale operator to sell to and no franchise system carrying the format. An entrant buys a fixed cost base and rents a shrinking occasion.

NAICS 72244 vendors named8 sourced figuresOpen →
Operating businessScreenedfiled at 722511
Independent Restaurant OperationStructure decides
binding constraint: entry cost

A fit-out runs several hundred thousand dollars before a single cover, net margins in the single digits leave no room for a slow first year, and the delivery platforms take a cut large enough to invert the economics of the orders they bring. Included in this research deliberately: it is the most-considered entry in this list and the one where the arithmetic is least forgiving. The software sold to these operators is studied separately at the same code.

NAICS 7225115 vendors named7 sourced figuresOpen →
03

Software serving this industry

The vertical software markets filed along the same branch — who sells to these businesses and who they would have to displace — and then the generic categories every business buys whatever it does.

Vertical softwareScreenedfiled at 7211
Hotel Property Management SystemsOne thing must be true
binding constraint: incumbent vulnerability
Incumbent Oracle Hospitality (OPERA), Cloudbeds, Mews

Three-way contest between an enterprise incumbent and two funded cloud challengers, plus channel-manager integration as a barrier. The Hotel Communication Network appears in the Canadian angel dataset, indicating the Canadian angle is already taken. Nothing is disclosed here. Every vendor named on this record is private, or sits inside a parent that does not break the line out, so no revenue floor can be built and the market size is genuinely unknown rather than estimated.

NAICS 72114 vendors namedOpen →
Vertical softwareScreenedfiled at 721198
Short-Term Rental Management SoftwareOne thing must be true
binding constraint: growth quality
Incumbent Guesty

The software's addressable base is the property-manager tier the industry record at this code shows to be under structural pressure — Vacasa sold for about $130M, and the small managers beneath it are squeezed between Airbnb's direct tooling, which is free, and municipal restrictions that remove listings from the market entirely. Channel management is the actual product, and the channels themselves keep absorbing it. Nothing is disclosed here. Every vendor named is private, so no revenue floor can be built.

NAICS 7211984 vendors named3 sourced figuresOpen →
Vertical softwareFull studyfiled at 722511
Restaurant Operations SoftwareEnter — narrow
Incumbent Toast (NYSE: TOST)

Toast is a payments company that sells a POS. It monetises the top line and has no structural reason to tell an operator where food cost is bleeding — which is where a 3–5% net margin actually goes.

NAICS 7225114 vendors named6 sourced figuresOpen →
04

Companies in this industry · 67

Every company this research names that is filed here or beneath — the operators, and the vendors that sell to them — largest disclosed revenue first. The rank is within the company’s own six-digit industry.

CompanyFiled underRevenueRank
Toast POSNYSE:TOSTFull-service restaurants722511$6.2B1/21
Sun CommunitiesNYSE:SUIRecreational vehicle (RV) parks and campgrounds721211$2.3B1/4
Equity Lifestyle PropertiesNYSE:ELSRecreational vehicle (RV) parks and campgrounds721211$1.5B2/4
Boston Pizza InternationalPrivateFull-service restaurants722511$976M2/21
PARNYSE:PARFull-service restaurants722511$456M3/21
AirbnbNASDAQ:ABNBAll other traveller accommodation721198—1/16
Cash AppPrivateFull-service restaurants722511—4/21
OnarollPrivateFull-service restaurants722511—5/21
Recipe UnlimitedTSX:RECPFull-service restaurants722511—6/21
Restaurant365PrivateFull-service restaurants722511—7/21
TripleseatPrivateFull-service restaurants722511—8/21
VrboPrivateAll other traveller accommodation721198—2/16
Airbnb and Vrbo native toolingPrivateAll other traveller accommodation721198—3/16
AmenitizPrivateTraveller accommodation7211—1/16
AramarkNYSE:ARMKSpecial food services7223—1/3

And 52 more on the companies page.

05

Who works here

The occupations employed in Accommodation and food services, most concentrated in it first. The share is measured against the whole sector, not this industry — the published cross-tabulation stops there.

Tagged to this industry

Concentrated in this sectorA

These jobs are mostly done here. An operator in this industry is competing for them against others in the same industry, not against the whole economy.

And the jobs every business has

Found across at least fourteen of the twenty sectors. In a small establishment several of these are usually one person, or an outside provider.

All 162 occupations →

06

Inside this industry

2 rows sit directly beneath 72, and 36 in all once every level is counted. Each has a base report of its own.