NAICS 721Subsector · 3-digitlocal market6 market records

Accommodation services

This subsector comprises establishments primarily engaged in providing short-term lodging for travellers, vacationers and others. In addition to lodging, a range of other services may be provided. For example, many establishments have restaurants, while others have recreational facilities. Lodging establishments are classified in this subsector even if the provision of complementary services generates more revenues. — Statistics Canada, NAICS 2022A

Establishments · CanadaA
10,666
with employees
Under 10 employeesA
54%
most common size: 1–4
01

Size and shape

How many businesses there are and how small they are. Fragmentation is the first thing an entrant — or anyone selling software into this industry — needs to know, and it is one of the few things that is actually measured.

Canadian establishments by number of employeesA

1–43,71835%
5–92,02719%
10–191,85517%
20–491,95418%
50–997147%
100–1992893%
200–499901%
500+190%

Of 10,666 Canadian establishments with employees, 54% have fewer than ten — mostly small operators.

Where they areA

Ontario2,73926%
Quebec2,22521%
British Columbia1,89018%
Alberta1,25412%

Largest four provinces by establishment count. Establishments with employees only — sole operators with no payroll are not in this table, so in trades and personal services the true number of businesses is higher.

How many new establishments are still tradingA
Accommodation and Food Services, US · opened 2020
85.5%
1 year
72.1%
3 years
59.3%
5 years
41.6%
10 years
opened 2015

Measured, not forecast: the share of US establishments opening in one year that were still active later. It counts good operators and bad ones together, which is exactly why it is the honest answer to “what are the odds”. It is for the whole sector rather than this market, and the ten-year figure comes from an older cohort because no younger one has reached ten years.

No US figure is shown. County Business Patterns is coded to the 2017 US edition of NAICS; this code either does not exist there, names a different industry, or is outside the programme's coverage (most of agriculture, rail, postal and public administration are). A figure is attached only where both the code and the title agree.

02

How businesses here compete

The structural profile of subsector 721, which every industry beneath it inherits. This is analyst judgment from how the subsector is organised — not research into this industry, and not a measurement.

local competitionhigh capitalUNVERIFIED

A real-estate asset with an operating business inside it. Independents pay for distribution through online agencies; campgrounds and RV parks are the lower-capital, land-rich variant.

Who sets the price
Nightly rates set against local competition and online travel agencies' commission.
The software it runs on
Property management, channel management and revenue management.
03

Market screens and studies

Market-entry records filed along this branch of the hierarchy. A record at or beneath this code is about this industry; one above it is about something wider that contains it.

Operating businessScreenedfiled at 7211
Small Motel & Roadside Accommodation AcquisitionStructure decides
binding constraint: capital intensity

The listings that look cheap are cheap for a reason: deferred capital sits behind the walls — roofs, envelopes, plumbing runs — and it comes due on the new owner's watch. Revenue arrives through OTAs that take a fifth of the rate, the season is short outside the major corridors, and short-term-rental supply has taken the price-sensitive traveller. The property management software at this code is screened separately.

NAICS 72115 vendors named10 sourced figuresOpen →
Operating businessScreenedfiled at 721198
Vacation Rental ManagementOne thing must be true
binding constraint: growth quality

The category's public experiment ended badly enough to settle the question. Vacasa listed via SPAC at a multi-billion valuation and was sold to Casago for about $130M at $5.30 a share, completing 30 April 2025 — the combined company manages more than 40,000 properties. That is what full-service vacation rental management is worth at scale: the operating cost of cleaning, maintenance and guest service scales linearly with units while the platform take rate does not, and Airbnb and Vrbo own the demand. Municipal short-term-rental restrictions add a regulatory ceiling that varies street by street.

NAICS 7211983 vendors named7 sourced figuresOpen →
Operating businessScreenedfiled at 721211
RV Parks & CampgroundsStructure decides
binding constraint: capital intensity

A Canadian season is short, the revenue is weather-correlated, and the capital sits in serviced sites, septic and power that must be paid for whether or not July is wet. The real opportunity — ageing owners with no succession selling below replacement cost — is genuine, and it is a land acquisition play requiring patient capital rather than an operating business a new entrant can bootstrap. The listed comparable shows which half of that capital still earns. At Equity LifeStyle Properties, the continent's largest owner, FY2025 base rent from annual RV sites rose 4.7% while seasonal fell 7.5% and transient fell 3.0% — and inside its core portfolio the nightly and seasonal lines fell 8.5% and 9.9%, which ELS attributes partly to fewer returning Canadian guests [A]. Annual sites are a land lease with a cottage on it; the nightly business is the one a new owner is actually buying, and it is the one contracting.

NAICS 7212115 vendors named11 sourced figuresOpen →
Operating businessScreenedfiled at 7213
Rooming & Co-Living HousesStructure decides
binding constraint: entry cost + regulatory drag

Rooming houses are the cheapest form of housing to supply and the hardest to permit: most municipalities restrict them through zoning, licensing and parking minimums, and neighbourhood opposition is reliable. Operating is management-intensive per dollar of rent. Note the connection to the affordable-housing study at 531112 — this is the format that would close the gap that study describes, and the same municipal process blocks both.

NAICS 72134 vendors named9 sourced figuresOpen →
04

Software serving this industry

The vertical software markets filed along the same branch — who sells to these businesses and who they would have to displace — and then the generic categories every business buys whatever it does.

05

Companies in this industry · 40

Every company this research names that is filed here or beneath — the operators, and the vendors that sell to them — largest disclosed revenue first. The rank is within the company’s own six-digit industry.

CompanyFiled underRevenueRank
Sun CommunitiesNYSE:SUIRecreational vehicle (RV) parks and campgrounds721211$2.3B1/4
Equity Lifestyle PropertiesNYSE:ELSRecreational vehicle (RV) parks and campgrounds721211$1.5B2/4
AirbnbNASDAQ:ABNBAll other traveller accommodation721198—1/16
VrboPrivateAll other traveller accommodation721198—2/16
Airbnb and Vrbo native toolingPrivateAll other traveller accommodation721198—3/16
AmenitizPrivateTraveller accommodation7211—1/16
AvantStayPrivateAll other traveller accommodation721198—4/16
Beyond PricingPrivateAll other traveller accommodation721198—5/16
Booking.comNASDAQ:BKNGTraveller accommodation7211—2/16
CasagoPrivateAll other traveller accommodation721198—6/16
Choice HotelsPrivateTraveller accommodation7211—3/16
CiveoNYSE:CVEORooming and boarding houses7213—1/4
CloudbedsPrivateTraveller accommodation7211—4/16
EvolvePrivateAll other traveller accommodation721198—7/16
ExpediaNASDAQ:EXPETraveller accommodation7211—5/16

And 25 more on the companies page.

06

Who works here

The occupations employed in Accommodation and food services, most concentrated in it first. The share is measured against the whole sector, not this industry — the published cross-tabulation stops there.

Tagged to this industry

Concentrated in this sectorA

These jobs are mostly done here. An operator in this industry is competing for them against others in the same industry, not against the whole economy.

And the jobs every business has

Found across at least fourteen of the twenty sectors. In a small establishment several of these are usually one person, or an outside provider.

All 162 occupations →

07

Inside this industry

3 rows sit directly beneath 721, and 20 in all once every level is counted. Each has a base report of its own.

Alongside it, under 72 Accommodation and food services