Casino hotels — NAICS 721120 industry report

01

Size and shape

How many businesses there are and how small they are. Fragmentation is the first thing an entrant — or anyone selling software into this industry — needs to know, and it is one of the few things that is actually measured.

Canadian establishments by number of employeesA

1–40—

5–90—

10–190—

20–49222%

50–99222%

100–199222%

200–499111%

500+222%

Of 9 Canadian establishments with employees, 0% have fewer than ten — an industry where large establishments carry real weight.

Where they areA

Ontario333%

British Columbia222%

New Brunswick111%

Manitoba111%

Largest four provinces by establishment count. Establishments with employees only — sole operators with no payroll are not in this table, so in trades and personal services the true number of businesses is higher.

How many new establishments are still tradingA

Accommodation and Food Services, US · opened 2020

85.5%

1 year

72.1%

3 years

59.3%

5 years

41.6%

10 years

opened 2015

Measured, not forecast: the share of US establishments opening in one year that were still active later. It counts good operators and bad ones together, which is exactly why it is the honest answer to “what are the odds”. It is for the whole sector rather than this market, and the ten-year figure comes from an older cohort because no younger one has reached ten years.

02

How businesses here compete

The structural profile of subsector 721, which every industry beneath it inherits. This is analyst judgment from how the subsector is organised — not research into this industry, and not a measurement.

local competitionhigh capitalUNVERIFIEDinherited from 721 Accommodation services

A real-estate asset with an operating business inside it. Independents pay for distribution through online agencies; campgrounds and RV parks are the lower-capital, land-rich variant.

Who sets the price: Nightly rates set against local competition and online travel agencies' commission.
The software it runs on: Property management, channel management and revenue management.

03

Market screens and studies

Market-entry records filed along this branch of the hierarchy. A record at or beneath this code is about this industry; one above it is about something wider that contains it.

Screened one level up. Nothing is filed at this exact code; the screen for 7211 Traveller accommodation covers it.

Vertical softwareScreenedfiled at 7211

Hotel Property Management SystemsOne thing must be true

binding constraint: incumbent vulnerability

Incumbent Oracle Hospitality (OPERA), Cloudbeds, Mews

Three-way contest between an enterprise incumbent and two funded cloud challengers, plus channel-manager integration as a barrier. The Hotel Communication Network appears in the Canadian angel dataset, indicating the Canadian angle is already taken. Nothing is disclosed here. Every vendor named on this record is private, or sits inside a parent that does not break the line out, so no revenue floor can be built and the market size is genuinely unknown rather than estimated.

NAICS 72114 vendors namedOpen →

Operating businessScreenedfiled at 7211

Small Motel & Roadside Accommodation AcquisitionStructure decides

binding constraint: capital intensity

The listings that look cheap are cheap for a reason: deferred capital sits behind the walls — roofs, envelopes, plumbing runs — and it comes due on the new owner's watch. Revenue arrives through OTAs that take a fifth of the rate, the season is short outside the major corridors, and short-term-rental supply has taken the price-sensitive traveller. The property management software at this code is screened separately.

NAICS 72115 vendors named10 sourced figuresOpen →

Vertical softwareScreenedfiled at 721198

Short-Term Rental Management SoftwareOne thing must be true

binding constraint: growth quality

Incumbent Guesty

The software's addressable base is the property-manager tier the industry record at this code shows to be under structural pressure — Vacasa sold for about $130M, and the small managers beneath it are squeezed between Airbnb's direct tooling, which is free, and municipal restrictions that remove listings from the market entirely. Channel management is the actual product, and the channels themselves keep absorbing it. Nothing is disclosed here. Every vendor named is private, so no revenue floor can be built.

NAICS 7211984 vendors named3 sourced figuresOpen →

Operating businessScreenedfiled at 721198

Vacation Rental ManagementOne thing must be true

binding constraint: growth quality

The category's public experiment ended badly enough to settle the question. Vacasa listed via SPAC at a multi-billion valuation and was sold to Casago for about $130M at $5.30 a share, completing 30 April 2025 — the combined company manages more than 40,000 properties. That is what full-service vacation rental management is worth at scale: the operating cost of cleaning, maintenance and guest service scales linearly with units while the platform take rate does not, and Airbnb and Vrbo own the demand. Municipal short-term-rental restrictions add a regulatory ceiling that varies street by street.

NAICS 7211983 vendors named7 sourced figuresOpen →

04

Software serving this industry

The vertical software markets filed along the same branch — who sells to these businesses and who they would have to displace — and then the generic categories every business buys whatever it does.

Sold across the wider branch

Vertical softwareScreenedfiled at 7211 Traveller accommodation

Hotel Property Management SystemsOne thing must be true

binding constraint: incumbent vulnerability

Incumbent Oracle Hospitality (OPERA), Cloudbeds, Mews

Three-way contest between an enterprise incumbent and two funded cloud challengers, plus channel-manager integration as a barrier. The Hotel Communication Network appears in the Canadian angel dataset, indicating the Canadian angle is already taken. Nothing is disclosed here. Every vendor named on this record is private, or sits inside a parent that does not break the line out, so no revenue floor can be built and the market size is genuinely unknown rather than estimated.

NAICS 72114 vendors namedOpen →

And what every business buys · 25 generic categories

Sold to every industry rather than this one, so they are filed against the software industry's own code. The same few vendors recur across most of them.

05

Who works here

The occupations employed in Accommodation and food services, most concentrated in it first. The share is measured against the whole sector, not this industry — the published cross-tabulation stops there.

Concentrated in this sectorA

Managers in food service and accommodation One industry 87.6%

Occupations in food and beverage service One industry 84.1%

Food support occupations One industry 75.3%

Specialized occupations in services Mostly one sector 68.6%

Cooks, butchers and bakers Mostly one sector 60.2%

Service supervisors Mostly one sector 49.3%

Tourism and amusement services occupations Mostly one sector 10.2%

Cashiers and other sales support occupations One industry 8.6%

Support occupations in accommodation, travel, tourism and amusement services Mostly one sector 7.3%

Taxi, personal service and delivery service drivers Mostly one sector 5.2%

These jobs are mostly done here. An operator in this industry is competing for them against others in the same industry, not against the whole economy.

And the jobs every business has

Building maintenance installers, servicers and repairers Across the economy 4.3%

Legislative and senior managers Across the economy 1.7%

Administrative services managers Across the economy 1.5%

Customer and information services representatives Across the economy 1.4%

Shoe repairers, shoemakers and upholsterers Across the economy 1.3%

Accounting, insurance and related business administrative occupations Across the economy 1.2%

Financial, insurance and related administrative support workers Across the economy 1.2%

Administrative and financial supervisors Across the economy 1.2%

Administrative, property and payroll officers Across the economy 1%

Found across at least fourteen of the twenty sectors. In a small establishment several of these are usually one person, or an outside provider.

All 162 occupations →