NAICS 72233Industry · 5-digitlocal market

Mobile food services

This industry comprises establishments primarily engaged in preparing and serving meals and snacks for immediate consumption from motorized vehicles or non-motorized carts. — Statistics Canada, NAICS 2022A

Establishments · CanadaA: 951
Under 10 employeesA: 82%
Establishments · USA: 11,611
Employment · USA: 37,137
Payroll · USA: $1.0B

Size and shape

How many businesses there are and how small they are. Fragmentation is the first thing an entrant — or anyone selling software into this industry — needs to know, and it is one of the few things that is actually measured.

Canadian establishments by number of employeesA

1–453056%

5–924726%

10–1912313%

20–49424%

50–9961%

100–19920%

200–49910%

500+0—

Of 951 Canadian establishments with employees, 82% have fewer than ten — an industry of very small operators.

Where they areA

Ontario31733%

Quebec20822%

British Columbia18419%

Alberta9310%

Largest four provinces by establishment count. Establishments with employees only — sole operators with no payroll are not in this table, so in trades and personal services the true number of businesses is higher.

How many new establishments are still tradingA

Accommodation and Food Services, US · opened 2020

85.5%

1 year

72.1%

3 years

59.3%

5 years

41.6%

10 years

opened 2015

Measured, not forecast: the share of US establishments opening in one year that were still active later. It counts good operators and bad ones together, which is exactly why it is the honest answer to “what are the odds”. It is for the whole sector rather than this market, and the ten-year figure comes from an older cohort because no younger one has reached ten years.

How businesses here compete

The structural profile of subsector 722, which every industry beneath it inherits. This is analyst judgment from how the subsector is organised — not research into this industry, and not a measurement.

local competitionmedium capitalUNVERIFIEDinherited from 722 Food services and drinking places

Easy to open and hard to keep open: food, labour and rent leave single-digit margins, delivery platforms take a further cut, and failure rates are high. Franchises trade margin for a tested format.

Who sets the price: The operator, against every other meal within reach.
The software it runs on: Restaurant point of sale, online ordering, delivery integration, scheduling and inventory — sold with payments attached.

Market screens and studies

Market-entry records filed along this branch of the hierarchy. A record at or beneath this code is about this industry; one above it is about something wider that contains it.

Screened one level up. Nothing is filed at this exact code; the screen for 7223 Special food services covers it.

Operating businessScreenedfiled at 7223

Catering & Mobile Food ServicesOne thing must be true

binding constraint: growth quality

The appeal is the low entry cost relative to a restaurant, and that is also the ceiling: a truck or a catering kitchen sells a fixed number of covers on a fixed number of days, and the good days are seasonal and weather-dependent. Commissary requirements and municipal vending rules limit where and when service is legal. Revenue scales by adding units, each of which needs its own operator — which is a staffing problem, not a growth engine.

NAICS 72234 vendors named10 sourced figuresOpen →

Software serving this industry

The vertical software markets filed along the same branch — who sells to these businesses and who they would have to displace — and then the generic categories every business buys whatever it does.

No vertical software market has been recorded along this branch. What the subsector typically runs on: Restaurant point of sale, online ordering, delivery integration, scheduling and inventory — sold with payments attached.

And what every business buys · 25 generic categories

Sold to every industry rather than this one, so they are filed against the software industry's own code. The same few vendors recur across most of them.

Who works here

The occupations employed in Accommodation and food services, most concentrated in it first. The share is measured against the whole sector, not this industry — the published cross-tabulation stops there.

Concentrated in this sectorA

Managers in food service and accommodation One industry 87.6%

Occupations in food and beverage service One industry 84.1%

Food support occupations One industry 75.3%

Specialized occupations in services Mostly one sector 68.6%

Cooks, butchers and bakers Mostly one sector 60.2%

Service supervisors Mostly one sector 49.3%

Tourism and amusement services occupations Mostly one sector 10.2%

Cashiers and other sales support occupations One industry 8.6%

Support occupations in accommodation, travel, tourism and amusement services Mostly one sector 7.3%

Taxi, personal service and delivery service drivers Mostly one sector 5.2%

These jobs are mostly done here. An operator in this industry is competing for them against others in the same industry, not against the whole economy.

And the jobs every business has

Building maintenance installers, servicers and repairers Across the economy 4.3%

Legislative and senior managers Across the economy 1.7%

Administrative services managers Across the economy 1.5%

Customer and information services representatives Across the economy 1.4%

Shoe repairers, shoemakers and upholsterers Across the economy 1.3%

Accounting, insurance and related business administrative occupations Across the economy 1.2%

Financial, insurance and related administrative support workers Across the economy 1.2%

Administrative and financial supervisors Across the economy 1.2%

Administrative, property and payroll officers Across the economy 1%

Found across at least fourteen of the twenty sectors. But note the shape of this industry: 82% of establishments have fewer than ten employees, and at that size most of these roles are one person wearing several hats, or bought in from outside.

All 162 occupations →

Inside this industry

1 row sits directly beneath 72233. Each has a base report of its own.

Code	Industry	Establishments · CA	What is known
722330	Mobile food services	951	screened at 7223

Alongside it, under 7223 Special food services

Code	Industry	Establishments · CA	What is known
72231	Food service contractors	808	screened at 7223
72232	Caterers	2,363	screened at 7223