Fort Walton Beach, Florida

What Fort Walton Beach is made of: the communities whose institutions are here, the sectors its 2,548 businesses sit in, the franchises already on the ground, and the services a newcomer could start.

2,548 businesses on file · 126 trades · 33 sectors · census population 20,956 · registry population 20,922 · built from geonet.destin on 2026-10-07

Businesses2,548
15% carry coordinates
Specialised in12
trades above the national pattern
Best suited tono cohort stands out
on the census signals below
Franchise brands67
already operating here

Visiting rather than moving? The free guidebook for Fort Walton Beach → — the free guidebook for this region: why go, what to see, what is open when it rains.

1

The local economy

What the business base is made of, what it is specialised in against the national pattern, and what that mix implies. This is the part a development office would read first.

Composition, not health. geonet records what trades exist and where; it does not record formation, closure, employment or revenue, so none of those appear here. What makes this economics rather than a directory is the NAICS coding: it lets the local mix be read against the BLS survival curves and against the 323 industry groups this research has screened.

The two biggest markets here

Every industry group on this page links through to its NAICS page, and to the screened market report where this research has one — that is what the trait-to-NAICS coding buys.

Business density121.6
businesses per 1,000 residents, against the 2021 census count of 20,956
Breadth of the base355
broad — 88 industry groups, top three 23%
Survival the mix implies57.1%
at five years, against 51.4% for all private establishments
Coded to NAICS60.9%
of which 75.2% unambiguous

What this city is specialised in

Location quotient is this city's share of a trade divided by the same share across 10 US metro tables. Above 1.25 is the conventional threshold for a local specialisation.

The base against the entry screen

Businesses by the entry signal of the industry group they sit in, from the /markets screen. A large "structure decides" share means most local trades are ones where being better than the incumbent does not by itself win. A trade is matched to the screened record at whatever level the research wrote it — the same code, a broader one, or a narrower one. Where a group holds several screened sub-markets the count is shown, because no single one of them speaks for the whole group.

Enter
18.9%
294 businesses
Caution
54.6%
847 businesses
Structure decides
26.5%
411 businesses
Not screened
0%
0 businesses

How to read the survival figure

Each sector's five-year establishment survival rate, weighted by how many of this city's businesses sit in that sector. It is a property of the MIX, not of these businesses — it says what survival this composition would imply at US private-sector rates, because no Canadian equivalent series exists.

Weighted over 99.9% of the coded base — public administration carries no curve. Source: Business Employment Dynamics — Table 7, Survival of private sector establishments by opening year, US Bureau of Labor Statistics.

And what it does not measure

A "mixed" trait is one that genuinely spans codes — "computers" covers systems design, repair and supply. The clear share is how much of this reading rests on unambiguous coding. Business density also reflects how completely the directory covers a place, not only how many businesses are in it — so it compares poorly between a city the register knows well and one it does not.

2

Who lives here, and who the city is for

The census: the only figures on this page that count people rather than businesses, and the three cohort readings they make possible.

The register says what trades exist. The census says who lives here — and it is the only thing on this page that counts people. Figures are American Community Survey 2019–2023 five-year estimates for Fort Walton Beach city, Florida, the incorporated place, which is the city proper, and every comparison is against the United States as a whole, from the same ACS tables.

Detailed language is not published for American places. B16001, the table with individual languages, has no place-level rows; C16001 is what exists, and it names six languages and groups the rest into families. A Canadian city on this site names about forty.

Population20,956
census 2021
Median age39.2
against 38.7 nationally
Immigrants9.4%
against 13.9% nationally
Median rent$1,268
against $1,348 nationally

Who the city is for

Three readings, each built from real numbers against real benchmarks. This is not an index. Every signal is shown with its own value, its benchmark and which way it points, and the band simply counts how many point the same way — so a reader who disagrees with one signal can drop it and still use the rest.

Seniors

moderate

Is this a place to grow old, and is the care here?

Residents 65 and over 18.9% ▲16.8%
Residents 85 and overthe group that needs care rather than the group that is merely retired 2.1% ▲1.9%
Median age 39.2 years –38.7 years
Poverty ratethe US poverty threshold — a different definition from the Canadian pages, and not comparable to them 13.8% ▼12.4%
Medical clinics per 1,000 residentsfrom the business register 0.24 –
Pharmacies per 1,000 residentsfrom the business register 0.14 –
Median rent 1268 $/mo –1348 $/mo

A high share of over-65s says other people made this choice; it does not say the care exists. The register has no category for a hospital at all, so distance to an emergency department is still missing.

Students and young adults

moderate

Is there a reason to be here between 19 and 25, and can they afford it?

Residents 20 to 24 6.5% –6.5%
Residents 15 to 19the cohort arriving next 4.4% ▼6.5%
Renter householdsa rental market is what makes a place possible to move to 40.3% ▲35%
Median rent 1268 $/mo –1348 $/mo
Unemployment rate 3.6% ▲5.2%
Degree holders in the adult population 27.8% ▼35%
Drinking places and recreationfrom the register 19 –

Post-secondary institutions in the city are listed further down this page; where there are none, a high 20-to-24 share usually means work rather than study.

Newcomers and other-language speakers

moderate

Is there already a community here, and has anyone built anything for it?

Foreign-born residents 9.4% ▼13.9%
Arrived 2010 or laterthe band the ACS publishes; the Canadian pages use 2016 to 2021, so the two are not comparable 33.6% ▲29.4%
Speak a language other than English at home 11.8% –
Language groups above the reporting floor 5 –
Median household income 66556 $ ▼78538 $

The American census does not publish individual languages for a city — only the eleven groups below, six of which are single languages. A Canadian city on this site names about forty, so the two sections are not the same depth and should not be read as if they were.

What is spoken at home, and whether anyone built for it

The register-versus-census cross-check on the Canadian pages is not possible here: the ACS publishes language in groups, so "Other Indo-European languages" cannot be matched against an institution that names a community.

Spoken most often at homeSpeakers ShareCommunity in the register Institutions
Spanish 1,575 7.5% not mapped to a marker 0
Other Asian and Pacific Island languages 391 1.9% not mapped to a marker 0
Other Indo-European languages 270 1.3% not mapped to a marker 0
Russian, Polish, or other Slavic languages 124 0.6% not mapped to a marker 0
French, Haitian, or Cajun 103 0.5% not mapped to a marker 0

The rest of the profile

CharacteristicHereCanada
Residents 65 and over 18.9% 16.8%
Residents 85 and over 2.1% 1.9%
Residents 20 to 24 6.5% 6.5%
Arrived 2016 to 2021 33.6% 29.4%
Non-permanent residents — —
Speak a non-official language at home 11.8% —
Renter households 40.3% 35%
Spending 30% or more on shelter — —
Participation rate 68.3% 63.5%
Unemployment rate 3.6% 5.2%
Median household income, 2020 66556 $ —
Median after-tax household income, 2020 — —
Prevalence of low income (LIM-AT) 13.8% —
Bachelor degree or higher 27.8% —

The one thing to keep in mind

Five-year estimates pooled over 2019–2023, so a figure is an average of the period rather than a single year, and every value carries a margin of error this extract does not keep. Unlike the Canadian census, which counts everyone, the ACS is a sample — a small place's figures are correspondingly uncertain. ACS five-year estimate for the incorporated place, which is the city proper. It will differ from the figure in wander.regions, which is sometimes a metropolitan population.

Source: American Community Survey 2019–2023 five-year estimates — Table-based summary file, 2023, United States Census Bureau, under the US federal government work, public domain. National comparison: The United States row of the same ACS tables, not an average of places — roughly a third of Americans live outside any incorporated place, so summing places would understate the country.

3

The communities the register shows

A community appears in the business register before it appears in prose — a national church, a society, a credit union, a newspaper. Those are counted as institutions, and they are what suggests residents. A restaurant serving a cuisine is counted separately as trade, because every city has those and they say nothing about who lives nearby. The ranking is by institutions.

CommunityInstitutions WorshipTrade Where it shows
Thai — — 4
Spanish-speaking — — 4
Italian — — 3
French — — 3
Korean — — 2
trade on Beal Pkwy NW (2)
Chinese — — 1
Japanese — — 1
Caribbean — — 1
5

What the city is made of

Every business on file, grouped by the sector it trades in. This is the economic-development view: where the 2,548 businesses actually are, and the specific trades inside each sector.

SectorBusinesses ShareWhat is in it
Construction 235 9.2% home builder (74) · painting (57) · plumbing (34) · concrete (18) · siding (13) · machinery (8) · flooring (8) · general contractor (5)
Dining 156 6.1% restaurant (134) · pizza (10) · pubs (4) · steakhouse (3) · burgers (2) · diner (2) · bistro (1)
Living 156 6.1% place of worship (36) · furniture (26) · cleaning (21) · apartment (19) · appliances (12) · veterinary (12) · property (8) · laundry (8)
Automotive 155 6.1% auto repair (81) · autos (27) · auto parts (14) · motorcycle (4) · tires (1) · detailing (1)
Realty 113 4.4% real estate (113)
Retail 91 3.6% gifts (20) · jeweler (16) · fuel (13) · toys (12) · convenience (9) · flowers (7) · antiques (5) · pet supply (3)
Beauty 89 3.5% hair stylist (72) · dentist (16)
Finance 82 3.2% insurance (46) · bank (22) · mortgage (5) · credit union (3) · loans (1)
Business 68 2.7% association (24) · consulting (17) · accounting (12) · vending (9) · cemetary (2) · government (1) · auction (1)
Travel 66 2.6% motel (28) · travel agent (10) · truck rental (3) · parking (1) · bnb (1) · hotel (1) · airline (1)
Agribusiness 54 2.1% landscaping (47) · irrigation (3) · forestry (3) · dairy (1)
Entertainment 44 1.7% amusement (22) · nightclub (6) · video (4) · video producer (4) · museum (3) · music instruments (2) · zoo (1) · dj (1)
Media 43 1.7% signs (22) · printing (7) · advertising (7) · books (7)
Sports 40 1.6% boating marine (34) · golf course (6)
Construction & Realty 38 1.5%
Health 38 1.5% chiro (8) · medical clinic (5) · fitness club (3) · optical (2) · home healthcare (2) · medical supplier (2) · pharmacy (1)
Logistics 36 1.4% truck transportation (19) · storage (10)
Tech 34 1.3% computers (25) · wireless (3) · telecom (3)
Education 32 1.3% school (28) · writing (2) · bank (1) · library (1)
Food 31 1.2% grocer (10) · baker (9) · ice cream (6) · seafood (5) · bank (1)
6

The franchises already here

Brands from a register of 2,024 franchise systems, matched into this city by name. A high count is a signal in both directions: the territory works, and it may be taken.

29 of these brands are a single common word — Metro, Avenue, Budget — so their counts include businesses that merely share the word. They are marked rather than dropped.

BrandCategory HereWorldwide
Tom Thumb supermarket 6 62
Waffle House food 3 1,500
Wal-Mart retail 3 6,500
Advance Auto Parts auto 2 3,000
Baskin Robbins dessert 2 2,800
Burger King fastfood 2 11,000
Chick-fil-A fastfood 2 1,250
Days Inn economyhotel 2 —
Fantastic Sams hair 2 1,350
Pizza Hut pizza 2 10,000
Salvation Army retail 2 —
Winn-Dixie supermarket 2 525
AAMCO Transmissions auto 1 700
Bank of America bank 1 —
Best Western businesshotel 1 4,200
Book Rack book 1 200
Books-A-Million book 1 200
Carlson Wagonlit Travel travel 1 4,300
Circuit City retail 1 600
Colors On Parade auto 1 —
Curves For Women fitness 1 10,000
Dairy Queen fastfood 1 5,900
Decorating Den specialty 1 —
Dollar General convenience 1 8,205
Econo Lodge budgethotel 1 —
Edwin Watts Golf retail 1 60
Finish Line retail 1 700
Golden Corral food 1 357
Hertz Rent A Car car 1 7,000
Home Depot home 1 2,104
Matco Tools auto 1 1,466
Precision Tune Auto Care auto 1 420
Rent-A-Wreck car 1 —
Super 8 economyhotel 1 —
Sylvan Learning school 1 710
Taco Bell tacos 1 5,845
U-Haul car 1 13,700
Weichert Realtors realestate 1 270
AllState name only insurance 3 —
CARQUEST name only auto 2 3,400
Coach name only luggage 2 —
Hallmark name only greetingcards 2 5,600
Walgreens name only pharmacy 2 4,000
Whataburger name only fastfood 2 680
Albertsons name only supermarket 1 564
Burton name only retail 1 —
Champion name only supermarket 1 1,000
Diana name only supermarket 1 3
Greyhound name only travel 1 —
Honda name only car 1 —
Irma name only supermarket 1 71
Manor name only retail 1 —
Marriott name only upscalehotel 1 2,800
MasterCuts name only retail 1 —
Midas name only auto 1 1,800
Mitsubishi name only auto 1 —
Nissan name only auto 1 —
OfficeMax name only retail 1 1,000
Petland name only pet 1 200
Radisson name only upscalehotel 1 —
Sears name only inc 1 2,300
Sheraton name only upscalehotel 1 —
Stitches name only retail 1 —
SuperCuts name only inc 1 2,000
Toyota name only car 1 —
Volkswagen name only — 1 —
YMCA name only fitness 1 —
7

Real estate as a local trade

Four unrelated jobs share the name: selling existing homes, owning and letting them, managing them for someone else, and building new ones. For anyone weighing a move or a licence these are the counts — and the ownership question goes to /property, which answers it building by building.

Real estate is a local job market in its own right, and four unrelated trades get the same name. Counts are businesses filed under each trade in the register, which lists a brokerage once however many agents work there — so this measures firms, not licensees.

Selling homes

5312
115 firms · LQ 0.93

Offices of agents and brokers — the resale market, and the biggest single trade in most Canadian cities.

Named in the register
  • Bana Benson Sea Oats Realty — 924 Lois St
  • Better Homes and Garden RE — 12 Eglin Pkwy SE
  • Century 21 — 111 Beal Pkwy SE
  • Emerald Coast Association Of Realtors — 10 Hollywood Blvd SE
  • Four Seasons Realty — 501 Mry Esthr CT Ofc 8
  • Gordon C Mac Lean Mac Enterp — 100 Elm Ave SE
  • Howton Realty — P.O. BOX 98
  • Jack Kessler White Sands Rea — 109 Ferry Rd SE
  • James Mc Carthy Better Homes — 12 Eglin Pkwy SE
  • Lee Hall Lee Hall and Association In — 28 Kelly Ave NE
  • Sand Dollar Enterprises — 343 Lula Belle Ln NW
  • Scott Jensen Pointe South Re — 925 Whelk Ct
  • Sea and Sand Properties — 1330 Miracle Strip Pkwy SE
  • Spain Realty — 150 Hollywood Blvd SE

Owning and letting

5311
19 firms · LQ 1.06

Lessors of real estate: the buildings themselves, filed under the building rather than the owner.

Named in the register
  • Betty Kruzel — 590 Santa Rosa Blvd
  • Colony House Apartments — 941 Pocahontas Dr
  • Fort Walton Beach Housing Auth — 85 Ed Brown St SW
  • Garland Place Studio Apartment — 115 Shell Ave SE Unit 5
  • Glenwood Apartments — 201 Troy St Ne Ste 14
  • Holly Sands Apts — 5 Sandalwood Dr NW APT 1a
  • Island Surf Condominiums Apts — 927 Whelk CT
  • Jackson Trail Apartments — 105 Wright Pkwy SW
  • Nelson Properties — 623 Lang Rd
  • Rosas Apts — 336 Bluefish Dr
  • Sugar Isle — 206 Santa Rosa Blvd
  • Sunflower Apartments — 229 Burnette Ave NW
  • Surfview Apts — 340 Bonita Ave Ofc
  • Villager Apartments — 22 Wright Pkwy NW

Managing for owners

5313
8 firms · LQ 1.65

Property managers, who run buildings the landlord does not.

Named in the register
  • Air Doctor — 123 Racetrack Rd Ne
  • Allaire Community MGT Svcs In — P.O. BOX 1960
  • Best Duster — 222 Spencer Dr
  • Helping Hand Housekeeping Service — 712 Woodlawn Ave NW
  • Kuhls Kleaning — 212 California Dr Ne
  • Miramar Management Services — 214 Miracle Strip Pkwy SW
  • Poppy Whisman Cleaner — 715 Woodlawn Ave NW
  • Workenders — 201 Forest Dr

Building new homes

2361
84 firms · LQ 1.9

Residential builders and the general contractors who work for them.

Named in the register
  • Adams Trim — 34 Memorial Pkwy SW
  • American Home Improvement — 405 Adam St NW
  • Anderson Gore Homes — 125 Rainbow Dr NW
  • D Sheffield Construction — P.O. BOX 4784
  • Darrell Robert Construction — 102 Walkedge Dr SE
  • Devaux Construction — 348 Marie Cir NW
  • Home and Business Maintenance — 326 Hollywood Blvd SE
  • Hometek — 106 Thames Pl NW
  • House Dctor of The Emrald Cast — 8 Walter Martin Rd Ne B
  • Kinetic Builders — P.O. BOX 55
  • M and T Construction Co — 922 Denton Blvd NW
  • Murphy Abrham — 215 Jet Dr NW
  • Rossi Building — 365 Marie Cir NW
  • W T Norred Construction Co — 844 Tropic Ave

Financing it

5222
6 firms · LQ 0.68

Mortgage brokers and non-bank lenders.

Named in the register
  • Action Mortgage Brokers — 786 Beal Pkwy NW Ste 3a
  • Allmerican Mortgage Services — 362 Beal Pkwy NW Ste 102
  • Florida Title Loans — 564 Beal Pkwy NW
  • Foundation Financial Svcs — P.O. BOX 3100
  • Mortgage One — P.O. BOX 1327
  • Northside Mortgage NW Fl — 505 Mooney Rd NW

On "how many doors"

How many doors a landlord holds is not in any of this. The register files an apartment building under the building, not its owner, and carries no unit count; there is no open dataset of Canadian landlords by portfolio. Where this research has established ownership it is in the /property record for the city, building by building, which is a different and much slower exercise.

8

Work where you go to them

The Ultimate 411 half of local: everything where the customer does not have to come to you.

A shop needs the customer to walk in. These 157 services do the opposite — the mobile mechanic, the mobile groomer, the bookkeeper, the junk haul — and they are the ones a person can start without a lease. 0 of them already match a trait filed in this city's register.

The 157 Service=1 rows in search.local: work where the provider travels to the customer. "present" counts businesses already filed under that exact trait name; a blank is a coverage gap, not proof of absence, because the two vocabularies were built separately.

home services

Short-Term Rental TurnoverAppliance InstallationBabyproofing & Safety InstallsCarpet & Upholstery CleaningDeep CleaningDrywall RepairErrand RunningExterior PaintingFence & Deck StainingFurniture AssemblyGarden Weeding & MaintenanceGrocery Pickup & DeliveryGutter CleaningHandyman (General Repairs)Hedge & Shrub TrimmingHouse CleaningHouse SittingInterior PaintingJunk Removal & Dump RunsLandscape Design & PlantingLawn MowingFall Leaf CleanupMove-In / Move-Out CleaningMoving Help (Labour Only)Moving with TruckOffice CleaningPersonal ShopperPressure WashingMove Things Around the HouseSnow Shovelling & RemovalPacking & UnpackingTV & Picture MountingWardrobe StylingWindow Cleaning

events

BartenderDesignated Driver (Your Car)CateringTents, Tables & ChairsFloristFuneral & Celebration of Life ArrangementsGame-Day Bus or VanBook a Pub for Your GroupKaraoke Machine RentalParty Bus & Group ShuttlePub Crawl HostTaxi to the PubSports & Game PhotographyStag & Doe / Jack & Jill PlanningTailgate Party SetupTrivia Night HostVenue SourcingBig-Game Watch Party SetupWedding OfficiantWedding Planner / Coordinator

pets

Aquarium & Terrarium CleaningCatio (Cat Patio) BuildChicken Coop BuildDog House BuildDog TrainingDog WalkingHome Pet BoardingLost Pet SearchMobile Dog GroomingOvernight Pet SittingBuild & Install a Pet DoorPet Cages & EnclosuresPet Fencing & Dog RunsPet PhotographyPet-Proofing Your HomePet Sitting & Dog WalkingPet TaxiYard Poop Scooping

luxury

Chauffeur & Luxury CarDJ & Sound Gear RentalDJEvent PhotographerEvent PlannerLive MusiciansHair & Makeup ArtistMatchmakerPersonal ConciergePortrait & Headshot PhotographerPrivate ChefVideographerVIP / Social Club MembershipWedding PhotographerYacht & Boat Charter

healthcare

Wheelchair-Accessible TransportGrab Bars, Ramps & Home AccessibilityLight Housekeeping for SeniorsCooking & Meal Prep for SeniorsMedical Appointment EscortMedication & Appointment RemindersMobility Equipment RentalRespite Care for Family CaregiversSenior CompanionshipTech Help for SeniorsWalking Companion

sporting goods

Bike Tune-UpBorrow a Bike or E-BikeBorrow Camping GearBorrow Golf ClubsBorrow Hockey GearBorrow Ice SkatesBorrow a Kayak, Canoe or PaddleboardBorrow Skis, Poles & Ski BootsBorrow a Snowboard & Snow BootsSkate SharpeningSki & Snowboard Tuning

sports

Backyard Rink BuildLocal Fishing GuideGolf CaddieFind Players for a Pickup GamePrivate Sports LessonJoin or Build a Rec League TeamBook Ice, Courts & FieldsWorkout & Sports BuddyRoommates Who Also Like Sports

business

BookkeepingStart a Local BusinessCareer Coaching & RésumésFind a Local ManufacturerFind Local Work / Contract GigsLocal Advertising PlacementPrototype & Small-Batch ProductionTranslation & InterpretationWebsite & Online Presence

outdoors

Brush & Land ClearingChainsaw Rental (from a local owner)Firewood (Cut, Split & Delivered)Log Bucking & Cutting (Chainsaw)Portable SawmillingSmall-Lot Logging & Land ClearingStump GrindingTree FellingWood Splitting

construction

CarpenterElectricianHeating & Cooling (HVAC)Mobile MechanicPlumberRoof RepairSmall Engine RepairWelder / Metal Fabrication

travel

Airport Transfer & Car ServiceCorporate & Business TravelCruise BookingFamily Travel for a WeddingBereavement / Funeral TravelLeisure Travel PlanningLocal Tour Guide

tools

Camera & Lens RentalGenerator RentalLog Splitter RentalParty Equipment RentalPower Tool RentalTrailer & Truck Rental
9

Schools and colleges

wander.schools is a post-secondary table — universities and colleges. K-12 public and private schools are not in it, and only 7 of its 1,686 rows carry coordinates, so these are listed and not mapped.

In the business register

Where schooling shows up as a business rather than an institution — which is where K-12, tutoring and childcare appear.

school 28daycare 4
10

Health and care

What a person moving a parent here would ask first. The register files clinics and pharmacies; it has no category for a hospital at all, so hospitals are matched by name and the limit is stated rather than hidden.

Medical clinics5
Pharmacies1
Dental practices16

Matched on the name "hospital"

  • Reed Pet Hospital — 5 Walter Martin Rd Ne
  • Animal Hospital — 76 Eglin Pkwy Ne
  • Hospital Plaza Florist — 345 Racetrack Rd NW
  • All Creatures Animal Hospital — 1021 Beal Pkwy NW
  • Bayside Hospital For Animals — 251 Racetrack Rd Ne

geonet carries no 'hospital' trait, so these are matched on the business name. A distance-to-hospital figure needs a source that states hospital locations.

12

What this record cannot tell you

Named in full, because the gaps are the part most likely to be misread as an answer.

  • Census figures are 2021, taken on 11 May 2021: income is for 2020 and the labour figures were measured mid-pandemic, so the unemployment rate on this page is a 2021 reading rather than a current one.
  • wander.schools is now readable, but it holds universities and colleges only and 1,679 of its 1,686 rows have no coordinates. K-12 public and private schools need a separate source — in Ontario the Ministry of Education school finder, in British Columbia the provincial school list. wander.citytowns, hotels and territories remain denied to the ru user.
  • No 'hospital' trait exists in geonet; distance to a hospital needs an external source such as StatCan's Open Database of Healthcare Facilities.
  • 85.1% of businesses here carry no coordinates, so a map or address lookup would miss them. Postal codes reach 100%.

Built from

  • geonet.destin — the local business register
  • wander.regions — city name, population, metro
  • search.local — trait vocabulary and the come-to-you services
  • search.cozfranchises — 2,024 franchise brands