NAICS 3343Industry group · 4-digitinternational market1 market record

Audio and video equipment manufacturing

This industry group comprises establishments primarily engaged in manufacturing electronic audio and video equipment. — Statistics Canada, NAICS 2022A

Establishments · CanadaA
77
with employees
Under 10 employeesA
68%
most common size: 1–4
Establishments · USA
543
Employment · USA
10,487
19 per establishment
Payroll · USA
$821M
$78k per employee
01

Size and shape

How many businesses there are and how small they are. Fragmentation is the first thing an entrant — or anyone selling software into this industry — needs to know, and it is one of the few things that is actually measured.

Canadian establishments by number of employeesA

1–44052%
5–91216%
10–1968%
20–49810%
50–9968%
100–19945%
200–49911%
500+0—

Of 77 Canadian establishments with employees, 68% have fewer than ten — mostly small operators.

Where they areA

Ontario3140%
Quebec2836%
British Columbia1114%
Alberta56%

Largest four provinces by establishment count. Establishments with employees only — sole operators with no payroll are not in this table, so in trades and personal services the true number of businesses is higher.

How many new establishments are still tradingA
Manufacturing, US · opened 2020
86.2%
1 year
70.8%
3 years
58.4%
5 years
45.3%
10 years
opened 2015

Measured, not forecast: the share of US establishments opening in one year that were still active later. It counts good operators and bad ones together, which is exactly why it is the honest answer to “what are the odds”. It is for the whole sector rather than this market, and the ten-year figure comes from an older cohort because no younger one has reached ten years.

02

How businesses here compete

The structural profile of subsector 334, which every industry beneath it inherits. This is analyst judgment from how the subsector is organised — not research into this industry, and not a measurement.

international competitionhigh capitalUNVERIFIEDinherited from 334 Computer and electronic product manufacturing

Design-led, with manufacturing contracted out. An entry is a product company, not a factory.

Who sets the price
Global component markets and design wins.
The software it runs on
Electronic design automation, product lifecycle and test systems.
03

Market screens and studies

Market-entry records filed along this branch of the hierarchy. A record at or beneath this code is about this industry; one above it is about something wider that contains it.

Operating businessScreened
Specialty Audio Equipment MakerOne thing must be true
binding constraint: growth quality

Televisions, soundbars and headphones are made by global electronics groups and are not a Canadian entry path; the pre-screen's "brand-and-scale" is right about them. What Canada actually has in this code is hi-fi — loudspeaker and amplifier makers in Ontario and Quebec with international reputations — and that is the proposition screened. It is reachable: 52 of 77 establishments have fewer than ten people, US establishments average 19, and a loudspeaker is drivers, a crossover and a cabinet. The cut is what the category's best brands turned out to be worth. In February 2022 Masimo agreed to pay about US$1.025B for Sound United — eight audio brands, among them Bowers & Wilkins, Denon, Marantz and Polk Audio [A]. In May 2025 it agreed to sell the same business to Samsung's Harman for US$350M in cash [A]. Roughly two-thirds of the price went in three years, for brands with decades of reviews and dealer relationships behind them — sold after a formal strategic review, not out of insolvency. The reading here is that the specialist audio buyer is not being replaced: listening has moved to phones, earbuds and television soundbars sold by platform companies at prices that do not need to earn a return on the speaker, and the specialty dealers who demonstrate and sell separates are fewer each year. An entrant is therefore not fighting incumbents for a growing pool; it is asking for a share of a shrinking one from owners — Harman now holds AKG, Harman Kardon, JBL, Mark Levinson and Revel alongside the Sound United names — who can fill a dealer's whole floor. A craft business selling to enthusiasts is possible; it is a livelihood, not a market entry. The design software sold to electronics makers is screened separately.

NAICS 33436 vendors named9 sourced figuresOpen →
04

Software serving this industry

The vertical software markets filed along the same branch — who sells to these businesses and who they would have to displace — and then the generic categories every business buys whatever it does.

No vertical software market has been recorded along this branch. What the subsector typically runs on: Electronic design automation, product lifecycle and test systems.

Catalogued categories — named, not analysed

05

Companies in this industry · 11

Every company this research names that is filed here or beneath — the operators, and the vendors that sell to them — largest disclosed revenue first. The rank is within the company’s own six-digit industry.

CompanyFiled underRevenueRank
Anthem BCBSNYSE:ANTMAudio and video equipment manufacturing3343—1/11
BosePrivateAudio and video equipment manufacturing3343—2/11
BrystonPrivateAudio and video equipment manufacturing3343—3/11
Harman InternationalPrivateAudio and video equipment manufacturing3343—4/11
http://en-us.sennheiser.com/monitoring-headphone-studio-professional-audio-hd-380-proPrivateAudio and video equipment manufacturing3343—7/11
LenbrookPrivateAudio and video equipment manufacturing3343—5/11
Paradigm InvestmentsPrivateAudio and video equipment manufacturing3343—6/11
SimaudioPrivateAudio and video equipment manufacturing3343—8/11
SonosPrivateAudio and video equipment manufacturing3343—9/11
Sound UnitedPrivateAudio and video equipment manufacturing3343—10/11
Totem AcousticPrivateAudio and video equipment manufacturing3343—11/11
06

Who works here

The occupations employed in Manufacturing, most concentrated in it first. The share is measured against the whole sector, not this industry — the published cross-tabulation stops there.

And the jobs every business has

Found across at least fourteen of the twenty sectors. In a small establishment several of these are usually one person, or an outside provider.

All 162 occupations →

07

Inside this industry

1 row sits directly beneath 3343, and 2 in all once every level is counted. Each has a base report of its own.

CodeIndustryEstablishments · CAWhat is known
33431Audio and video equipment manufacturing77screened at 3343

Alongside it, under 334 Computer and electronic product manufacturing