NAICS 3352Industry group · 4-digitnational market1 market record

Household appliance manufacturing

This industry group comprises establishments primarily engaged in manufacturing kitchen, bathroom and other household appliances. — Statistics Canada, NAICS 2022A

Establishments · CanadaA
76
with employees
Under 10 employeesA
61%
most common size: 1–4
Establishments · USA
363
Employment · USA
59,746
165 per establishment
Payroll · USA
$3.1B
$52k per employee
01

Size and shape

How many businesses there are and how small they are. Fragmentation is the first thing an entrant — or anyone selling software into this industry — needs to know, and it is one of the few things that is actually measured.

Canadian establishments by number of employeesA

1–43647%
5–91013%
10–191114%
20–4957%
50–991013%
100–19934%
200–4990—
500+11%

Of 76 Canadian establishments with employees, 61% have fewer than ten — mostly small operators.

Where they areA

Ontario4154%
Quebec1621%
British Columbia1317%
Manitoba23%

Largest four provinces by establishment count. Establishments with employees only — sole operators with no payroll are not in this table, so in trades and personal services the true number of businesses is higher.

How many new establishments are still tradingA
Manufacturing, US · opened 2020
86.2%
1 year
70.8%
3 years
58.4%
5 years
45.3%
10 years
opened 2015

Measured, not forecast: the share of US establishments opening in one year that were still active later. It counts good operators and bad ones together, which is exactly why it is the honest answer to “what are the odds”. It is for the whole sector rather than this market, and the ten-year figure comes from an older cohort because no younger one has reached ten years.

02

How businesses here compete

The structural profile of subsector 335, which every industry beneath it inherits. This is analyst judgment from how the subsector is organised — not research into this industry, and not a measurement.

Certification and distributor relationships are the barriers. Electrification is pulling demand forward for transformers and switchgear, where lead times are long.

Who sets the price
Distributors and specifiers; utilities for grid equipment.
The software it runs on
Manufacturing ERP and certification tracking.
03

Market screens and studies

Market-entry records filed along this branch of the hierarchy. A record at or beneath this code is about this industry; one above it is about something wider that contains it.

Operating businessScreened
Household Appliance PlantOne thing must be true
binding constraint: growth quality

The attraction is obvious: every household owns a dozen of these, replacement demand never stops, and Canada has almost no domestic producer left — 76 establishments, 36 of them with fewer than five people. The cut is what the category pays the company that already won it. Whirlpool, which describes itself as the only major US-based manufacturer of kitchen and laundry appliances, closed 2025 with net sales of $15,524M, down 6.5%, and organic sales down 0.3% [A]. Its North American major-appliance segment earned $71M of EBIT on $2,573M of fourth-quarter sales — a 2.8% margin, down from 6.7% — and the release gives the reason in plain words: the promotional environment had not yet reflected the full impact of tariffs, with the volume and price/mix decline 'primarily in Canada' [A]. That is the scale player, with the brands, the retail floor space and $389M of capital spending a year [A], unable to pass a cost increase through. Price is set on the promotional calendar of a few big-box and builder-channel buyers, against Asian and Mexican plants, and a new plant would have to sink tooling, safety certification and a service-parts network before the first sale into a category that is not growing. Whirlpool's small-appliance segment does better (13.8% EBIT margin in the quarter [A]) — but that is a brand and direct-to-consumer business whose product is contract-made, not a plant. What the small Canadian establishments actually make — range hoods, specialty heaters, niche commercial-grade units — was not examined, and a record on any of them would be a different record.

NAICS 33524 vendors named12 sourced figuresOpen →
04

Software serving this industry

The vertical software markets filed along the same branch — who sells to these businesses and who they would have to displace — and then the generic categories every business buys whatever it does.

No vertical software market has been recorded along this branch. What the subsector typically runs on: Manufacturing ERP and certification tracking.

Catalogued categories — named, not analysed

05

Companies in this industry · 7

Every company this research names that is filed here or beneath — the operators, and the vendors that sell to them — largest disclosed revenue first. The rank is within the company’s own six-digit industry.

CompanyFiled underRevenueRank
WhirlpoolNYSE:WHRHousehold appliance manufacturing3352$15.5B1/7
BSHPrivateHousehold appliance manufacturing3352—2/7
DanbyPrivateHousehold appliance manufacturing3352—3/7
ElectroluxELUXFHousehold appliance manufacturing3352—4/7
GE AppliancesPrivateHousehold appliance manufacturing3352—5/7
LGPrivateHousehold appliance manufacturing3352—6/7
MideaPrivateHousehold appliance manufacturing3352—7/7
06

Who works here

The occupations employed in Manufacturing, most concentrated in it first. The share is measured against the whole sector, not this industry — the published cross-tabulation stops there.

And the jobs every business has

Found across at least fourteen of the twenty sectors. In a small establishment several of these are usually one person, or an outside provider.

All 162 occupations →

07

Inside this industry

2 rows sit directly beneath 3352, and 5 in all once every level is counted. Each has a base report of its own.

CodeIndustryEstablishments · CAWhat is known
33521Small electrical appliance manufacturing44screened at 3352
33522Major appliance manufacturing32screened at 3352

Alongside it, under 335 Electrical equipment, appliance and component manufacturing