Real estate
This subsector comprises establishments primarily engaged in renting and leasing real estate, managing real estate for others, acting as intermediaries in the sale and/or rental of real estate, and appraising real estate. — Statistics Canada, NAICS 2022A
- Establishments · CanadaA
- 53,137
- Under 10 employeesA
- 91%
- Establishments · USA
- 412,944
- Employment · USA
- 1,801,455
- Payroll · USA
- $124.9B
Size and shape
How many businesses there are and how small they are. Fragmentation is the first thing an entrant — or anyone selling software into this industry — needs to know, and it is one of the few things that is actually measured.
Canadian establishments by number of employeesA
Of 53,137 Canadian establishments with employees, 91% have fewer than ten — an industry of very small operators.
Where they areA
Largest four provinces by establishment count. Establishments with employees only — sole operators with no payroll are not in this table, so in trades and personal services the true number of businesses is higher.
Measured, not forecast: the share of US establishments opening in one year that were still active later. It counts good operators and bad ones together, which is exactly why it is the honest answer to “what are the odds”. It is for the whole sector rather than this market, and the ten-year figure comes from an older cohort because no younger one has reached ten years.
How businesses here compete
The structural profile of subsector 531, which every industry beneath it inherits. This is analyst judgment from how the subsector is organised — not research into this industry, and not a measurement.
Owning is a capital business. Managing and brokering are service businesses with low capital — and low barriers, which is why they are crowded.
- Who sets the price
- Local rents, cap rates and interest rates.
- The software it runs on
- Property management and accounting, transaction management, listing platforms.
Market screens and studies
Market-entry records filed along this branch of the hierarchy. A record at or beneath this code is about this industry; one above it is about something wider that contains it.
Canada has committed unprecedented capital to non-market housing and handed the application process to a sector that cannot use it: roughly half of all community housing units sit with several thousand providers holding fewer than 100 units each, and almost none of them employ a developer. The enterable business is the missing capability, not the building — but the federal window that paid providers to buy that capability closed on 2 February 2026, and until a successor opens, the buyer has the need and not the budget.
The asset class has stopped compounding organically at the top, which is the number a new entrant should look at before a cap rate. Public Storage's same-store revenue was flat in 2025 — $3,765M against $3,764M — and same-store NOI fell 0.5% after falling 1.7% the year before. StorageVault's headline 10% growth is acquisition-driven; its same-store line was 4.1%. Buying at pricing that still assumes rent growth, against operators with national marketing spend and revenue-management systems, means paying for compounding that is not currently happening.
Management fees are a percentage of rent that owners negotiate down every renewal, and the labour to earn them — leasing agents, maintenance coordinators, after-hours calls — does not scale with the fee. FirstService, the Canadian consolidator and the best-run comparable available, turns over $5.50B with its residential arm at $2.29B growing 7%, and it got there by acquiring hundreds of local managers rather than by out-earning them. A new entrant competes on price with incumbents whose costs are already spread across a portfolio. The software sold into this industry is screened separately at the same code.
Software serving this industry
The vertical software markets filed along the same branch — who sells to these businesses and who they would have to displace — and then the generic categories every business buys whatever it does.
One private-equity roll-up already owns the stack. Storable was assembled by Cove Hill Partners from 2018 — SpareFoot and SiteLink in March 2018, storEDGE in August 2018, Select Merchant Solutions in April 2019 [B] — and EQT bought a majority in a deal announced December 2020 that valued it at roughly $2B including debt [B]. It now sells three management systems (Storable Edge, Sitelink, Storable Easy), the SpareFoot marketplace, payment processing, tenant insurance (Bader, Storsmart), call-centre and auction tools, and claims more than 33,000 facilities [C, vendor]. That is the payments-and-insurance attach model the salon, fitness and pet records found: the licence is the cheap part, and the money is in card volume and tenant protection riding on every move-in. The open challenger slot has just been funded. Cubby, founded 2022, raised a $63M Series A led by Growth Equity at Goldman Sachs Alternatives in January 2026 and claims 400+ operators and 2,000+ facilities [B; counts C]. Tenant Inc. (Hummingbird) has raised about $37M, mostly from 100+ storage owners who use it [B]. Yardi sells Breeze Self Storage to small portfolios and its Self Storage Suite to large ones [B]. OpenTech Alliance owns the gate, kiosk and lien-auction layer (INSOMNIAC, StorageTreasures) [B]. A new entrant would face a $2B incumbent that owns payments and insurance, a Goldman-backed AI-native challenger, and Yardi. Nothing is disclosed here. Every vendor is private or inside a private parent, so no revenue floor can be built.
The incumbents are owned by title, escrow and portal interests that monetise the transaction itself, so the software can be priced at or below cost as a channel to a much larger fee. Zillow owns dotloop, Fidelity National Financial owns SkySlope, and Lone Wolf sits behind private equity with the brokerage back office. An entrant selling software alone competes with a loss leader. The post-settlement commission reset adds real uncertainty on top. Nothing is disclosed here. Every vendor named on this record is private, or sits inside a parent that does not break the line out, so no revenue floor can be built and the market size is genuinely unknown rather than estimated.
The appraisal form is a lender requirement and the delivery rails are owned by the government-sponsored enterprises and their vendor panel, so the software is a compliance conduit rather than a product choice — and the mortgage-origination record at 5222 already showed who controls that pipe. Automated valuation is meanwhile removing the appraisal itself from a growing share of transactions. Sourced update 2026-09-18: the property-data layer underneath has a price. CoreLogic was taken private by Stone Point Capital and Insight Partners at $80 a share, about $6.0B of equity value, closing 4 June 2021 [B], after rejecting a $6.7B approach from CoStar. It rebranded to Cotality in March 2025 [B]. Nobody has paid anything remotely like that for appraisal workflow software, which is the record's point: the value sits in the data asset, not in the form-filling tool.
Mature, well-capitalised, and defended by payments attach on rent collection. The interesting residual is the small-portfolio landlord, which is a low-ACV volume business with high churn.
This is the one property-tech category where the incumbent publishes its numbers, and the numbers close the door. CoStar Group's 10-K for 2025 reports $3,247M of revenue, of which the CoStar subscription product alone was $1,259M and LoopNet listings $312M, with Commercial Real Estate as a whole at $1,787M [A]. Company-wide subscription contract renewal ran at about 89% in each of 2025 and 2024 [A]. That is a data asset researched building by building for decades, sold to every broker, lender, owner and appraiser who needs comps, and defended in court as well as in sales. How it differs from the appraisal record (5313): appraisal software is a compliance conduit — the lender form and the GSE delivery rails decide the product, and the 5313 record found the money sits in the property data underneath (CoreLogic, ~$6.0B). Commercial real estate data is that data layer, and here it is owned by one public company rather than by the government-sponsored enterprises. There is no form to file; the buyer pays for the comps, the tenant roll and the ownership record, and the one who holds the most verified records wins. The challengers prove the ceiling rather than the opening. Reonomy raised about $128M and was sold to Altus Group (Toronto, TSX: AIF) for $201.5M in November 2021 [B] — barely 1.6x the capital it consumed — and Altus's fiscal 2025 release lists it as a product without any separate figure. CompStak (lease comps traded give-to-get) has raised $78M in total, last a $50M Series C led by Morgan Stanley Expansion Capital in November 2021 [B]. Crexi, the listings marketplace, had raised $41M by its January 2020 Series B led by Mitsubishi Estate [B]. Cherre (data integration for owners) raised a $30M Series C led by HighSage Ventures in September 2024 [B]. The best-funded neighbour is Placer.ai (foot traffic), at least $175M across its $100M Series C (January 2022) and a $75M round (August 2024) at a valuation of nearly $1.5B, with a $100M revenue run-rate claimed for February 2024 [B; run-rate C] — but it sells location analytics to retailers and owners, not comps, and it grew by not competing with CoStar on CoStar's asset. Altus's ARGUS (valuation and cash-flow modelling) is the other entrenched standard: Altus reports Software ARR of C$197.9M at year-end 2025, up 10.6% [A]. Incumbent vulnerability decides it: the data asset compounds, the renewal rate is near 90%, and every venture-funded attempt to rebuild the comp set has exited small or stayed niche.
And what every business buys · 25 generic categories
Sold to every industry rather than this one, so they are filed against the software industry's own code. The same few vendors recur across most of them.
Companies in this industry · 59
Every company this research names that is filed here or beneath — the operators, and the vendors that sell to them — largest disclosed revenue first. The rank is within the company’s own six-digit industry.
| Company | Filed under | Revenue | Rank |
|---|---|---|---|
| Public StorageNYSE:PSA | Self-storage mini-warehouses531130 | $4.5B | 1/14 |
| AppFolioNASDAQ:APPF | Real estate property managers531310 | $951M | 1/20 |
| StorageVault CanadaTSXV:SVI | Self-storage mini-warehouses531130 | $335M | 2/14 |
| Yardi SystemsPrivate | Real estate property managers531310 | — | 2/20 |
| BaselanePrivate | Real estate property managers531310 | — | 3/20 |
| Community BossPrivate | Real estate property managers531310 | — | 4/20 |
| ParkadePrivate | Real estate property managers531310 | — | 5/20 |
| StorablePrivate | Self-storage mini-warehouses531130 | — | 3/14 |
| VTSPrivate | Real estate property managers531310 | — | 6/20 |
| ACIPrivate | Activities related to real estate5313 | — | 1/8 |
| Altus GroupPrivate | Other activities related to real estate531390 | — | 1/9 |
| AnowPrivate | Activities related to real estate5313 | — | 2/8 |
| Apartments.comPrivate | Other activities related to real estate531390 | — | 2/9 |
| AssociaPrivate | Real estate property managers531310 | — | 7/20 |
| Bradford TechnologiesPrivate | Activities related to real estate5313 | — | 3/8 |
And 44 more on the companies page.
Who works here
The occupations employed in Real estate and rental and leasing, most concentrated in it first. The share is measured against the whole sector, not this industry — the published cross-tabulation stops there.
Tagged to this industry
Concentrated in this sectorA
These jobs are mostly done here. An operator in this industry is competing for them against others in the same industry, not against the whole economy.
And the jobs every business has
Found across at least fourteen of the twenty sectors. But note the shape of this industry: 91% of establishments have fewer than ten employees, and at that size most of these roles are one person wearing several hats, or bought in from outside.
Inside this industry
3 rows sit directly beneath 531, and 21 in all once every level is counted. Each has a base report of its own.